So, you’ve got a website, but maybe it isn’t performing as well as you expected. Or maybe you aren’t even sure how it’s performing. Or maybe you just suspect it could do better. Where do you go from here?
In fact, most websites stagnate through lack of management. They were launched as “fire-and-forget” projects – and the internet quickly forgot them, even if they were ever noticed. This is a legacy of the late 90s, when “build it and they will come” was still valid. These days, websites are still essential, but they are competing with millions of others that are being actively managed. Search engines promote sites with up-to-date, high-quality content because that’s what searchers are looking for. So, keeping your website at peak performance now requires an active web strategy.
That’s fine if you know how all the pieces of the digital marketing strategy jigsaw fit together – but what if you don’t? That’s when you need expert advice.
Web Strategy Reviews
Digital marketing strategy is a huge topic, so I’ve broken it down into five main sections.
- Search Engine Optimisation
- Social Media Marketing
- Email Marketing
- Content Marketing
- Conversion Rate Optimisation
Each of these areas can be reviewed individually from just £250 each – just let me know which area(s) you want the review to cover. I can also review them all together at a 10% discount, as that lets me provide more coherent (and more valuable) overall strategy recommendations. Large sites, large organisations and existing strategies take longer to review, so please contact me for prices if you think this may apply to you.
Each review begins with a brief questionnaire, to give me an overview of your web properties, goals and any existing strategies. After reviewing these, I’ll provide a brief report containing feedback and recommendations on:
- What should be working well – and why
- What’s holding you back – and why
- What to improve next – and how
These reviews typically involve a couple of hours’ research apiece, with the final reports delivered in PDF format. We’ll also schedule a chat to go through the recommendations in more detail. If you’re in the Cardiff – Newport – Bristol area, a face-to-face meeting is normally ideal, otherwise a Skype or phone call can be arranged.