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Web Designer? Web Developer? Which Do I Need?

There’s a lot of confusion about the difference between web designers and web developers. That’s a problem when you’re trying to decide which to hire. However, it can be an even bigger problem if that confusion leads you to assume they’re both the same.

It often helps to think of your website as a marketing vehicle. In that sense, web designers build a chassis and dashboard around an engine and tweak things so that they all work together. Developers build the engine and other working parts. Of course, there’s a bit more to than that.

What’s a Web Designer?

web designWeb designers are creatives – but their job goes far beyond just making things look pretty. A designer is an artist who knows how to make things work.… Read the rest

SEO – Details Matter

SEO Details MatterIn SEO, details matter. In fact, success with Search Engine Optimisation is largely built on two simple things – perseverance and attention to detail. The trick, of course, is to know which SEO details to pay attention to. A recent event reminded me of this, and happens to illustrate a couple of basic principles of SEO, so I thought I’d pass it on.

An Unavoidable Upset

First, a bit of background. As I’m a web designer based in Newport, Wales, you might expect me to get traffic from searches for “web design Newport” – and you’d be right. I like to be on Google’s front page for that search, and often am.

Still, you may also imagine that I’d be competing with web designers from every “Newport” in the world for that phrase, many of whom know a bit about SEO, too.… Read the rest