Budget SEO
Low Cost SEO for Microbusinesses
Want to get started with SEO but feel even a flexible Starter SEO Plus package would stretch your budget? I hear you. That’s what the budget SEO package below is for.
First, though let’s be very clear about a few things:
- “Cutting costs” on marketing (or any sound investment) actually costs you more through missed sales.
- Many SMEs spend thousands per month on SEO, specifically to stay ahead of those who don’t see the value of it. They wouldn’t do that if it didn’t make them more money than they invest, but you can’t expect to get far by doing far less than your competitors.
- SEO isn’t a short-term tactic — even with big budgets, it generally takes 6-12 months to start seeing results. Some of that is by design — search engines want to promote trustworthy sites, and that trust builds slowly.
- SEO won’t work unless you persevere with it. You’re competing for search positioning and sales, and your competitors are already ahead of you. SEO is the accelerator pedal, but tapping it lightly and occasionally won’t catch up with anyone, let alone overtake. Light, persistent pressure will eventually get ahead of those who aren’t accelerating faster, but the slower you accelerate, the longer that will take.
That means you need to invest in the most effective SEO solutions you can afford to sustain. If you can afford them, my SEO Plus Plans will help you more. If not — my Budget SEO package is your next best option.
Even if you are on the right track, you’ll get run over if you just sit there — Will Rogers
The Pros & Cons of Budget SEO
Budget SEO Can Be A Life-Saver
Having specialised in helping small businesses since 2005, I know budgets are often tight for microbusinesses with under 10 employees. Yet putting off SEO and digital marketing just loses sales. Then, the further you fall behind, the harder it becomes to afford marketing. Without help, that vicious spiral often drags small businesses under.
Cheaper SEO Takes Longer
SEO rewards perseverance and consistent investment in quality. So even those who regularly invest thousands in SEO expect it to take six to twelve months or more. That means your SEO budget has to be sustainable. Overstretching in the short term won’t help you sustain it long enough to be effective. Still, whilst SEO is never a quick fix, the less you invest, the longer it takes to show results.
Why does it take time? Because you’re competing with firms who invest heavily in SEO — including many other small firms. Also because search engines work hard to prevent quick fixes that could be used to rig the results.
Most Cheap SEO Services Are Risky
Too many budget SEO sharks offer cheap SEO packages with false promises about fast first-page results, then use banned “black hat” (i.e. evil cowboy) tactics and disappear when problems arise. Most are “SEO specialists” in young companies, spamming people from free email addresses like Gmail to hide their tracks.
Whilst proper SEO can help, your success also depends on your market, your competitors, and you. So Budget SEO is a life-belt, not a power-boat — but still better than drowning, or swimming with sharks.
Oh my goodness, thank you so much! In over 20 years of online retailing this is the best and most comprehensive bit of help I've ever had relating to the dreaded SEO. I really appreciate it - many thanks again — Barbara H. SEO:
A Safer Budget SEO Package
This low-cost SEO package can help you to gradually pull ahead of competitors who aren’t investing in effective SEO. It uses specialist small business SEO techniques driven by your site’s stats. We’ll target the search phrases for which your site is most likely to gain traffic. As those build up your domain’s authority, it will gradually get easier to rank for more powerful phrases.
So progress will be slower, but may be more sustainable, at just £150 per month.
Still, this Budget SEO plan is essentially a smaller version of my Starter SEO Plus package. So each month, we can either do up to 2 hours of on-site SEO, build one link or 25 basic “citations” (on popular directories), or create one article of up to 1000 words for your blog. If you haven’t done SEO before, we may need to start by connecting analytics systems to give us the stats we’ll need in later months.
The package has a six-month minimum term, then renews quarterly — although you can upgrade to one of my SEO Plus packages at any time.
Pete is an amazing human and the ultimate expert. He does not sell for selling sake and gives honest advice all through. He has taken my website from strength to strength till it comes up high on the organic listings. I whole heartedly recommend Netcentrics for anyone wanting website related advice, thanks Pete :-) best wishes Dr Prashant Murugkar Pete has been patience personified, helping me to navigate a website I inherited for an event I am responsible for. But for him I would probably have broken the back end repeatedly. Pete has been incredibly helpful and supportive, above and beyond what was required. We're a tiny business, and from helping with the initial web design to SEO advice and inevitable tweaks and changes as the business develops, Pete has been patient and full of sage advice. We cannot recommend him more highly! Thanks, Pete! Since you updated my site, business has gone crazy – I now have more work than I know what to do with! I use Netcentrics for all my business needs. Always a professional, super-prompt and to date flawless service. Excellent. A fantastic service! We are a small business just starting out with a new venture. Pete at Netcentrics has gone above and beyond to provide us with not only a fantastic website, but also invaluable business and marketing advice. The whole process has been incredibly positive and beyond what we expected compared to previous experiences. He is incredibly knowledgeable and supportive. His support did not stop at the end of the website build, he has continued to make himself available ensuring that we know how to maximise use of the website for our start up. We wouldn’t hesitate to recommend Pete to anyone. Thanks, Pete — your advice is like gold dust! Oh my goodness, thank you so much! In over 20 years of online retailing this is the best and most comprehensive bit of help I've ever had relating to the dreaded SEO. I really appreciate it - many thanks again You’re amazing — highly recommended! Amazing service. Professional and outstanding company to deal with. Pete has great understanding with online requirements and core issue's. Spent hours on the telephone explaining and working on the website to bring it up-to-date. Noting but gratitude and respect to Netcentric. Highly recommend to any one through my experience they have gone above and beyond. Pete is the most professional and knowledgeable web developer I have experienced since 2016 as I have had many since. You won’t regret. I highly recommend him. Pete is a professional and very helpful. I needed an online booking system for my driving school. He completed the job as promised. He is very easy to work with. I can t be any happier. I will in touch again if I need help in the future. Thank you Pete!! It has been pleasure working with you ! Peter expertise is exactly what I needed . When I have ideas Pete makes them work. I could not run my website without him Can't recommend him highly enough. He was extremely professional, laid out exactly what we needed to do and his role within that, setting expectations all round very clearly, and working within our budgetary constraints to set clear boundaries. He was extremely prompt and punctual in his responses and work. He was also extremely patient with his recommendations and explanations, which were clear and simple to follow. Excellent value for us as a charity. We're very grateful to him - he was a real pleasure to work with. knowledgeable and professional service designing and building a website for a local SME business. Very helpful staff who really understood the problem and dealt with it. First rate! Knowledgeable, professional and creative. I would absolutely use Netcentrics again for future projects. Amazing, professional service and speedy communications. Very impressed and highly recommended. Netcentrics designed, implemented and have maintained our company website for many years.If you want a secure and reliable website I strongly recommend Netcentrics. I can’t say enough good things about Netcentrics.co.uk - thorough, knowledgeable, dedicated and innovative. Highly recommended. Very pleased with my new e-commerce site from Netcentrics. Very professional, knowledgeable, and highly recommended. I have been using Netcentrics' SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. Many thank's Pete for all your advice and expertise over the years. A first class professional service and excellent value for money. Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks! It is a pleasure dealing with a professional with a high degree of technical skill allied to a ‘can do’ positive attitude. Your ability to explain technical concepts in layman’s language is also a great advantage. I would have no hesitation in recommending your services. Excellent and professional work from beginning to end. Pete was open to ideas and able to make suggestions on how to develop my site. Fast, friendly, efficient service that exceeded the spec and made a complicated job hassle free for me. Five stars, would highly recommend and would happily employ again for all things web and internet based. A flourishing web designer, who is thorough and meticulous in everything he does. Will create a great looking unique and professional website particular to your needs. Pete is one of the most creative, reliable, competent and ingenious people it has ever been my very great pleasure to work with. There is no problem he can’t find an ingenious and unexpected way out of, and he has a work ethic you could bend horseshoes around. I cannot recommend him highly enough for his breadth and depth of knowledge and his total commitment to whichever project he is currently undertaking. DogLost is the UK’s largest community of pet owners and rescuers. Other developers have struggled to meet our needs, but since Peter rebuilt our site and support systems we have gone from strength to strength, winning major awards including the 2013 Innovation Award from the International Fund for Animal Welfare. We couldn’t have done that without him. Cody's Pet Deli is an online business that sells pet food & accessories. Approaching Pete to set up a new website was the best move I have made. We wanted a system that was easy to navigate and look good when customers shop online.Pete made the whole process simple and dealing with him was a great pleasure. He can't do enough to help and solve any problem that may arise. I would highly recommend Pete for his experience and knowledge and total dedication to see the project through to final conclusion.Steve H.Dr Prashant Murugkar
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