One page websites can be useful in several situations. However, they can also be unhelpful if used incorrectly. So it’s critical to understand their limitations, and to pick the right type of site for your business goals.
Small businesses and startups sometimes ask for a one page site just to “tick the website box” cheaply. That’s fine, as long as you don’t expect it to achieve what bigger sites do. After all, that’s why most small firms invest in bigger sites.
So to be clear, one page websites rarely attract many search engine visitors. That’s because their options for search engine optimisation (SEO) are limited. If you want them to do well, you’ll need to send traffic to them some other way, such as through paid ads, referrals and so on.
Still, if you do that, a one page website can be quite effective.
One Page Websites
Most single page websites have top menu links that scroll down instead of reloading the page. So they look like a full site until a visitor clicks on a menu link, making a very professional first impression.
Still, too much content can make a page seem unfocused and unconvincing. So it’s best to stick to a few sections of compelling text and images, some bullet-point benefits and a contact form. A couple of stellar testimonials can also help a lot, if you have them.
My basic static site package can cover this type of site — just use the coupon code “ONEPAGE” to get £150 off.
Calling Card Websites
Calling Card websites are single page sites with no navigation menu and very limited content. They containing little more than your elevator pitch, contact details and a contact form. So calling card websites aren’t very persuasive. Still, if that’s really all you want, use the coupon code “CALLINGCARD” to get 50% off my basic static site package.