One page websites can be useful in several situations. However, they can also be unhelpful if used incorrectly. So it’s critical to understand their limitations, and to pick the right type of site for your business goals.
Small businesses and startups sometimes look for one page web site design just to “tick the website box” cheaply. That’s fine — but don’t expect a single page of information to achieve what bigger sites do. After all, that’s why most small firms invest in bigger sites.
So to be clear, one page websites rarely get many search engine visitors. That’s because their options for search engine optimisation (SEO) are limited. Still, not every business model requires a site that gets lots of visitors.
One Page Websites For Small Business
Multi-Section One Page Websites
The most effective single page websites look like multi-page sites at first glance. They have top menu links that scroll down instead of reloading the page. So they look like a full site until a visitor clicks on a menu link, making a very professional first impression.
Whilst the sections can’t go into much depth, this kind of site can at least outline a few key offers, introduce a couple of staff members, or even show an interactive map. It can also show off your best testimonials. So I can offer this kind of one page website for just £50 per month.
Basic One Page Websites
Want something even simpler? Just a way to publish your name, a photo, a paragraph or two and a contact form?
Whilst those won’t rank well on Google, some businesses just want a placeholder or “business card” site with a contact form for a domain they’re promoting offline. If that’s what you want, I can build such basic one page sites for just £40 per month.
Landing pages sometimes look like one-page sites, but they rarely are, and do a very different job to those above. Strictly speaking, they can be any page that visitors first arrive on. That can be within a larger site, or as a standalone page with no navigation menus or other distractions.
Standalone landing pages are mostly used with paid ads, as the front end of a sales funnel that maximises ROI on those ads. As such, they include basic ecommerce features and often present free or low-margin lead magnets that lead to upsells. So tight, persuasive copywriting and effective funnel structures are critical.
Still, done well, and in the right sectors, landing page funnels can be very lucrative. That’s why specialist funnel builders often charge five figures to set them up.
Because landing page funnels can vary so much, please get in touch if you’d like help with yours.