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One Page Websites

One page web­sites can be useful in several situ­ations. However, they can also be unhelpful if used incor­rectly. So it’s critical to under­stand their lim­it­a­tions, and to pick the right type of site for your business goals.

Small busi­nesses and startups some­times look for one page web site design just to “tick the website box” cheaply. That’s fine — but don’t expect a single page of inform­ation to achieve what bigger sites do. After all, that’s why most small firms invest in bigger sites.

So to be clear, one page web­sites rarely get many search engine vis­itors. That’s because their options for search engine optim­isation (SEO) are limited. Still, not every business model requires a site that gets lots of visitors.

One Page Websites For Small Business

Multi-Section One Page Websites

The most effective single page web­sites look like multi-page sites at first glance. They have top menu links that scroll down instead of reloading the page. So they look like a full site until a visitor clicks on a menu link, making a very pro­fes­sional first impression.

Whilst the sec­tions can’t go into much depth, this kind of site can at least outline a few key offers, introduce a couple of staff members, or even show an inter­active map. It can also show off your best testi­mo­nials. So I can offer this kind of one page website for just £50 per month.

Basic One Page Websites

Want some­thing even simpler? Just a way to publish your name, a photo, a para­graph or two and a contact form?

Whilst those won’t rank well on Google, some busi­nesses just want a place­holder or “business card” site with a contact form for a domain they’re pro­moting offline. If that’s what you want, I can build such basic one page sites for just £40 per month.

Landing Pages

Landing pages some­times look like one-page sites, but they rarely are, and do a very dif­ferent job to those above. Strictly speaking, they can be any page that vis­itors first arrive on. That can be within a larger site, or as a stan­dalone page with no nav­ig­ation menus or other distractions.

Standalone landing pages are mostly used with paid ads, as the front end of a sales funnel that max­imises ROI on those ads. As such, they include basic eco­m­merce fea­tures and often present free or low-margin lead magnets that lead to upsells. So tight, per­suasive copy­writing and effective funnel struc­tures are critical.

Still, done well, and in the right sectors, landing page funnels can be very luc­rative. That’s why spe­cialist funnel builders often charge five figures to set them up.

Because landing page funnels can vary so much, please get in touch if you’d like help with yours.

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