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One Page Websites

One page web­sites can be useful in several situ­ations. However, they can also be unhelpful if used incor­rectly. So it’s critical to under­stand their lim­it­a­tions, and to pick the right type of site for your business goals.

Small busi­nesses and startups some­times ask for a one page site just to “tick the website box” cheaply. That’s fine, as long as you don’t expect it to achieve what bigger sites do. After all, that’s why most small firms invest in bigger sites.

So to be clear, one page web­sites rarely attract many search engine vis­itors. That’s because their options for search engine optim­isation (SEO) are limited. If you want them to do well, you’ll need to send traffic to them some other way, such as through paid ads, referrals and so on.

Still, if you do that, a one page website can be quite effective.

One Page Websites

Most single page web­sites have top menu links that scroll down instead of reloading the page. So they look like a full site until a visitor clicks on a menu link, making a very pro­fes­sional first impression.

Still, too much content can make a page seem unfocused and uncon­vincing. So it’s best to stick to a few sec­tions of com­pelling text and images, some bullet-point benefits and a contact form. A couple of stellar testi­mo­nials can also help a lot, if you have them.

My basic static site package can cover this type of site — just use the coupon code “ONEPAGE” to get £150 off.

Calling Card Websites

Calling Card web­sites are single page sites with no nav­ig­ation menu and very limited content. They con­taining little more than your elevator pitch, contact details and a contact form. So calling card web­sites aren’t very per­suasive. Still, if that’s really all you want, use the coupon code “CALLINGCARD” to get 50% off my basic static site package.

Want a more flexible small business website?

Get a Simple Site!