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Small Business Web Design

Effective small business web design is now critical to almost every small business. In fact, until you have your own business website, many cus­tomers won’t see you as a credible business at all.

Why is that? What makes a business website so special?

Advantages Of Small Business Web Design

Well, a website is nor­mally the primary mar­keting vehicle for your business. It isn’t just a shop window. It’s an inter­na­tional trav­elling sales team, with the ability to sell 24/7/365 to cus­tomers in their own homes in the moments when they are most inter­ested in buying.

Think about what it would cost to achieve that cov­erage with a team of sales people. That’s the value a website provides. So that’s why even estab­lished high-street shops often struggle to compete without an effective online presence.

Still, “effective” is the critical word here. Just any old website won’t do.

How Is Small Business Web Design Different?

If you’re just starting in business, here’s a tip – your business is mar­keting. The products and ser­vices give you some­thing to sell, but selling is what makes it a business. To sell, you need to compete, and mar­keting is the competition.

Some people love that idea. Most of us don’t, and many small busi­nesses try to deny or ignore it. It’s the reality, either way.

Providing great products and ser­vices matters, but you can’t just do that and hope they will sell them­selves. That sort of “hope mar­keting” just doesn’t work. It can always be outsold by someone who’s better at mar­keting, even if what they provide is mediocre.

So, small business web­sites need to compete. Still, don’t all web­sites do that?

No. In fact, most don’t!

Business Websites Are Not Personal Websites

Most web­sites are built as per­sonal pro­jects, or by people who have only ever built per­sonal pro­jects. Competing in search engines and con­verting vis­itors into cus­tomers simply aren’t pri­or­ities for such sites.

So building per­sonal sites isn’t much help when it comes to designing business web­sites. It may teach some basics of coding – if they don’t rely on drag’n’drop editors. It may also teach some basic design skills – if they don’t rely on having an “eye for design” or being “artistic”. Design is not art.

Still, going from building per­sonal sites to building business web­sites is like learning brick­laying and then claiming to be an architect. It may help, but small business web design is a dif­ferent skillset.

Common Small Business Web Design Mistakes

Small busi­nesses often set out with a “lean startup” men­tality. That’s fine, but often misses a couple of vital points:

  • Whilst cutting costs is good, cutting invest­ments is often fatal. Investments are things that, unlike pure costs, pay for them­selves and then gen­erate profit. Two of the most critical invest­ments for most busi­nesses are web­sites and mar­keting. You need a sensible budget for these.
  • Whilst starting with a “Minimum Viable Product” (MVP) to test your market is wise, it isn’t a valid test unless you reach the market. So trying that with inef­fective mar­keting just wastes your entire budget and cripples your dream.

So, don’t risk your whole business on a DIY website. Unless you already know enough about design, search engine optim­iz­ation (SEO) and con­version rate optim­iz­ation (CRO) to build an effective business website, that is.

Whilst DIY website builder plat­forms claim you can have a “pro­fes­sional” website without skill, time or money, that’s just a sales pitch. If it were true, most pro­fes­sional web designers would be using them. Most of us don’t, because they’re lim­iting. We prefer to con­tinue building sites that out-compete what those plat­forms can achieve. Because that’s what your com­pet­itors pay us to do.

Likewise, cheap web designers are usually either inex­per­i­enced with business web design, or moon­lighting. Either way, small business web­sites need ongoing support, and they probably won’t be around to provide that when you need it. Don’t under­es­timate how much that can cripple your business just because you haven’t exper­i­enced it yet.

So you don’t just need cheap web design. You need cost-effective, affordable small business web design.

Get a website that means business

Affordable Small Business Web Design