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Can A VPN Improve Small Business Cybersecurity?

Can a VPN improve small business cybersecurityAll busi­nesses today should recognise the importance of having an effective cyber­se­curity policy in place. Data breaches seem to be con­stantly in the news. Whilst those tend to be high-profile cases like TalkTalk and British Airways, small busi­nesses fre­quently suffer data breaches too. In recent years, Virtual Private Net­works (“VPNs”) have become quite common for home use — so can a VPN improve small business cyber­se­curity?

Well, yes — but let’s cover the basics before examining the business benefits of a VPN.

What is a VPN?

A VPN is a private network (within the public internet) that enhances your online privacy by:

  • Giving you a tem­porary IP address when you go online
  • Encrypting data transfers between your com­puter and other online resources
  • Wrapping that data inside other data to keep it even more private (called “tun­neling” or “encap­su­lation”)

An IP address is the numeric address of your com­puter on the internet.… Read the rest

Why Your Business Needs Video Marketing In 2019 [Infographic]

Video mar­keting has become very popular in recent years. Yet there’s no denying that it’s a bit more complex than text or image ads. So if you’re won­dering whether it’s worth the effort, the infographic below explains why your business needs video mar­keting in 2019. Click on the image for a full-size version.

…and if you still assume video mar­keting must be complex and costly, scroll down to see how I can make it easier than you think!

Why your business needs video marketing in 2019

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Video Marketing for Small Businesses

Getting started with video mar­keting in 2019 doesn’t have to be complex. There are many ways you can benefit from it without even getting a video camera out.

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Interactive Video Marketing for SMEs

Cus­tomers love video, but do you know what they love even more? Being in control. So today I’m proud to launch another new service — inter­active video mar­keting for small busi­nesses!

Ask your audience what they want to see. Then offer it to them and let them respond — all in one video.

Check out the example on this page. Then read on to see how you can be one of the first to use this amazing new tech­nology in your digital mar­keting.


N.B. As this is only a demo, it won’t save your email address or send you a coupon — but your video could!

N.B.: This demo won’t collect your email address or send you a coupon — but your video could!
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7 Top Marketing Myths

Marketing myths and mistakesMar­keting moves fast, but mar­keting myths die hard. It’s common to copy “tra­di­tional mar­keting wisdom” without real­ising that risks copying tra­di­tional mar­keting mis­takes.

The web gives digital mar­keters masses of imme­diate audience feedback to learn from — far more than tra­di­tional mar­keters have ever had.

So whatever you’ve learned may well be out­dated already. Times change, com­pet­itors learn and update their strategies, and mar­keting evolves. What worked a few years ago may not work now. Or perhaps it never worked, but was based on false, yet popular, assump­tions. Yet many people still spread these myths as if they’re in the know.

Many useful lessons in mar­keting have been twisted by mis­quotes and false assump­tions over the years, too. Here are seven of the top mar­keting myths that I still see today and why you should think twice before falling for them.… Read the rest

5 Top Tips for Designing a Small Business Website

Small business website - start small, think bigPlanning to launch a new website for your business? There’s a lot to con­sider when designing a small business website. Have you thought about how its design may affect vis­ib­ility on Google or how people per­ceive your business?

Gone are the days where a free Geo­cities or Word­Press tem­plate could do the job for you.

The com­pet­ition is tighter now, with 71% of small busi­nesses already oper­ating a website of their own. Your site has to stand out amidst the sea of com­pet­itors. Get started the right way with these 5 top tips to create a good small business website:

1 .On-Site SEO is a Must

First and foremost, make Search Engine Optim­iz­ation a pri­ority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philo­sophy.… Read the rest

5 Top Marketing Trends for 2019

Marketing trends 2019Now that it’s 2019, the question on every small business’s mind is “How can I better prepare for the new year?” Taking advantage of the latest trends is an effective way to grow your business and reach a wider audience. So here are a few of the top mar­keting trends that you need to con­sider.

1. Content is still king

The growth of ad blockers has made tra­di­tional advert­ising tougher for small busi­nesses. Paid ads simply aren’t as effective any more. It’s also a slow and passive form of mar­keting that you have little control over.

In any case, cus­tomers gen­erally prefer to buy from people they know, like and trust. So even without an ad blocker, most people are pretty good at ignoring any­thing that looks like a tra­di­tional paid ad.… Read the rest

How SEO Helps Your Business Grow

SEO - search engine optimisationSearch engine optim­iz­ation (SEO) is a digital mar­keting strategy that brings vis­itors to web­sites. It helps busi­nesses by increasing website traffic in an organic (unpaid) way. However, it keeps evolving, so it can be hard for stake­holders to keep up with the many updates. That can be frus­trating for those who rely on Google’s traffic to drive sales, so hope­fully the SEO infographic below will help.

SEO is also a huge topic. Factors that affect search pos­i­tioning include the quality of back­links and content, SSL security, page speed, click-through-rate, and more. However, one factor that remains con­stant is the extra value that cus­tomers bring when they find your business via organic search.

Vis­itors from unpaid, organic search are act­ively looking for what you provide.… Read the rest

Expert SEO Advice for Free!

Expert SEO adviceSearch Engine Optim­isation can make a big dif­ference to your bottom line, but as I’ve men­tioned on my SEO Plans page, it isn’t rocket science. Some of it can be quite tech­nical or labour intensive, but with expert SEO advice, a bit of DIY can make useful pro­gress on the basics.

The trouble is, there are a lot of factors affecting your site’s search pos­i­tioning, so even expert SEO advice will vary from one site to another. So, you need the right tools to identify which bits need work in your case.

That’s where my new SEO Audit Tool comes in. Think of it as your own auto­mated SEO expert. Give it a page URL to scan, and within a few seconds, you’ll have a nice report showing you what you need to work on.… Read the rest

5 Great Reasons To Start A Business Blog

start a business blogIf you own a local business, you may be won­dering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content con­sist­ently.

On the other hand, you’ve heard that content mar­keting can take your business to the next level.

So, is starting a blog worth it? How could it help your business? Let’s review a few of the best reasons to start a business blog.

1. Drive Website Traffic

The most obvious part of running a business online is that low traffic to your website means low sales. That’s why many business owners spend lots of money each month on PPC ads to boost site traffic.

Here’s the good news: starting a local business blog is a very cost-effective way to increase traffic to your site.… Read the rest

How Content Marketing Works

Why content marketing works — content is kingWhy do mar­keters focus on digital content so much? They all seem to agree that content mar­keting works — but how? What is “content mar­keting” anyway? How does it fit into online mar­keting strategies — and how can you get it working for your business?

Well, the short answer to most of those ques­tions boils down to one long-estab­l­ished fact: content is king. Quality content attracts, con­vinces and con­verts vis­itors into cus­tomers. Weak content does not.

Of course, there’s a lot more to it than that. So, let’s start with what’s so special about digital content?

Why Digital Marketing?

Well, did you know that the UK is the world’s fourth biggest advert­ising market? In 2016, UK firms spent 21.9 billion GBP on advert­ising, and that figure is expected to keep rising.

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