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How Content Marketing Works

Why content marketing works — content is king

Why do mar­keters focus on digital content so much? They all seem to agree that content mar­keting works — but how? What is “content mar­keting” anyway? How does it fit into online mar­keting strategies — and how can you get it working for your business?

Well, the short answer to most of those ques­tions boils down to one long-estab­l­ished fact: content is king. Quality content attracts, con­vinces and con­verts vis­itors into cus­tomers. Weak content does not.

Of course, there’s a lot more to it than that. So, let’s start with what’s so special about digital content?

Why Digital Marketing?

Well, did you know that the UK is the world’s fourth biggest advert­ising market? In 2016, UK firms spent 21.9 billion GBP on advert­ising, and that figure is expected to keep rising.

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Why Your Business Needs a Mobile Friendly Website

Mobile Friendly Website Design

Almost 60% of internet searches are now per­formed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.

That should be a pretty com­pelling reason to make sure your website is mobile friendly.

Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable — with a lot of scrolling and zooming. Obvi­ously, that’s not going to help you win many cus­tomers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.

So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital mar­keting.… Read the rest

Affordable Websites: How To Set A Website Budget

Affordable Website Budget

Small busi­nesses and startups often seek affordable web­sites — but what makes a website “affordable”? How do you set a website budget?

In fact, it mainly depends on whether it’s a per­sonal site, or a business site.

Why? Because con­trary to popular impres­sions, per­sonal web­sites often cost money. Suc­cessful business web­sites do not.

Yes, you read that right. In the same way, a “cheap” business site can easily end up costing you more than fin­ancing a more pro­fes­sional one.

That isn’t very intu­itive, so allow me to explain…

Tip: Click the dots on the right to skip between sec­tions.

How To Budget For A Personal Website

Per­sonal web­sites aren’t built to make money, either online or offline. Traffic isn’t their pri­ority, and even if mon­etised with ads or affiliate income, that isn’t their key goal.

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5 Signs You Need A Local SEO Expert

Do you need a local SEO expert?

Most business owners know that SEO is important. An estimated 80 – 90% of con­sumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local cus­tomers though, what you really need is a local SEO expert.

That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include loc­ation inform­ation. Like “yoga Newport” for instance (a key term for this client), or the even more com­pet­itive, “web design Newport”.

Why Local SEO?

For many busi­nesses, local SEO can be more effective than general, or “national” SEO. That’s espe­cially true for SMEs, because lots of us serve spe­cific areas.… Read the rest

Social Marketing For Local Markets (Wales & Southwest)

Social Marketing - Wales & Southwest UK

1.96 billion. That’s how many people are on social media. It’s expected to grow to 2.5 billion this year. Social media has made the world smaller and more accessible. As such, social mar­keting can promote your business to a massive audience, making it a key advert­ising channel.

Still, many small busi­nesses in and around Cardiff and Bristol target local markets, either across the UK or spe­cifically in South Wales and the Southwest. Having an inter­na­tional reach isn’t always a pri­ority.

So, how do you reach a local or niche audience with social mar­keting? Here are a few tips:

Know Your Audience

Do you know who your target audience is? Who are you talking to when you create a mar­keting cam­paign social media?

Not sure? Then ask!… Read the rest

GDPR — Where To Start?

GDPR

The new General Data Pro­tection Reg­u­lation (GDPR) comes into force on May 25th 2018. It will affect every business and change many estab­lished business prac­tices and business models. It will also require a fair bit of work to ensure com­pliance, so if you aren’t already working on that, you need to learn about this and start now.

I was going to do a lot of research and attempt to write some­thing about how all busi­nesses need to be ready for it. However, I’m not a lawyer, and giving bad advice could be risky. Also, there is no way that I could come up with some­thing as clear or com­pre­hensive as Heather Burns’ white paper on GDPR for Business Owners & Senior Exec­utives.

If you have a business of any size, whether it’s online or not, or if you’re even just at the stage of con­sid­ering setting up a business, you need to read that.… Read the rest

5 Common SEO Mistakes Small Firms Make

Fixing Common SEO mistakes

Search Engine Optim­isation (SEO) is vital for the success of small firms on the web. That has been an estab­lished fact of business life for years. There’s no point having a won­derful website if no-one can actually find it. SEO draws vis­itors to your site, gen­erates leads, and can ulti­mately be the dif­ference between your company’s success and failure. Yet, despite the importance of getting this right, many small busi­nesses still make these 5 common SEO mis­takes.

Are any of them holding your business website back?

#1 — Not Taking SEO Seriously

Okay, so SEO can be obscure. If you try the DIY approach, it can be complex, time-con­­suming and tech­nical, too. If you own a business, you’re probably bom­barded by “Guar­anteed Google Top Spot” spam from self-pro­claimed SEO “gurus” every day.… Read the rest

Meltdown & Spectre Simplified

Meltdown & Spectre cybersecurity vulnerabilities

Meltdown & Spectre

So, 2018 has started with dis­closure of two huge cyber­se­curity vul­ner­ab­il­ities, called “Meltdown” and “Spectre”. These are not like most of the “exploits” that hackers use. They affect almost all modern com­puters.

Sites like MeltdownAttack.com and Defiant.com (pre­vi­ously “Word­Fence”) have covered the tech details well. So, here’s a sim­plified summary of what non-techies need to know.

Why You Should Care About Meltdown & Spectre

Most vul­ner­ab­il­ities affect software. Meltdown and Spectre affect CPUs — the core com­puter chips — mostly those built by Intel since 1995. So they don’t just affect PCs, or Windows, or Macs, or Linux. They affect com­puters, regardless of what software or oper­ating systems you use. In short — yes, this affects your computer(s) and phone(s).Read the rest

Happy Christmas! (A Video Greeting)

Just a quick video to wish you all a very Happy Christmas and a pros­perous New Year!

I have to admit that website building pro­jects usually go a little quiet over Christmas — but not this year! That could have some­thing to do with all the new ser­vices I’ve launched over the past 12 months, of course — including making the sort of short video mar­keting content you see above. Between launching that, SEO, social media mar­keting, content mar­keting, site main­tenance, mobile apps and providing my usual e‑commerce and pro website building ser­vices, 2017 has been a pretty busy year. Not to mention rebuilding this site from scratch, too.

So, have a great Festive Season and watch this space for even more improve­ments over 2018 — onwards and upwards!… Read the rest

Business in Wales? Why You Need Pro Web Design

For any business in Wales, a suc­cessful, strong web presence reliesWeb Design for Business in Wales

on first impres­sions. If you don’t capture a vis­itor’s attention within the first 7 seconds, you might as well say “goodbye.”

The internet can be a cruel mis­tress or a huge oppor­tunity for small busi­nesses. There are a lot of things to get right — visual design, usab­ility, coding, content cre­ation, search optim­isation, con­version rate optim­isation, digital mar­keting and more. Each of these has its own pit­falls and learning-curve.

This means that there are a lot of things that DIY, amateur or just plain inex­per­i­enced designers can get wrong. Your main com­pet­itors are almost cer­tainly the ones who paid for pro­fes­sional help.

So, you need to approach web design and mar­keting the right way. This guide is intended to give you a better idea of what your web presence needs to focus on to succeed as a business in Wales.… Read the rest