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How SEO Helps Your Business Grow

SEO - search engine optimisationSearch engine optim­iz­ation (SEO) is a digital mar­keting strategy that brings vis­itors to web­sites. It helps busi­nesses by increasing website traffic in an organic (unpaid) way. However, it keeps evolving, so it can be hard for stake­holders to keep up with the many updates. That can be frus­trating for those who rely on Google’s traffic to drive sales, so hope­fully the SEO infographic below will help.

SEO is also a huge topic. Factors that affect search pos­i­tioning include the quality of back­links and content, SSL security, page speed, click-through-rate, and more. However, one factor that remains con­stant is the extra value that cus­tomers bring when they find your business via organic search.

Visitors from unpaid, organic search are act­ively looking for what you provide.… Read the rest 

Expert SEO Advice for Free!

Expert SEO adviceSearch Engine Optimisation can make a big dif­ference to your bottom line, but as I’ve men­tioned on my SEO Plans page, it isn’t rocket science. Some of it can be quite tech­nical or labour intensive, but with expert SEO advice, a bit of DIY can make useful pro­gress on the basics.

The trouble is, there are a lot of factors affecting your site’s search pos­i­tioning, so even expert SEO advice will vary from one site to another. So, you need the right tools to identify which bits need work in your case.

That’s where my new SEO Audit Tool comes in. Think of it as your own auto­mated SEO expert. Give it a page URL to scan, and within a few seconds, you’ll have a nice report showing you what you need to work on.… Read the rest 

5 Great Reasons To Start A Business Blog

start a business blogIf you own a local business, you may be won­dering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content consistently.

On the other hand, you’ve heard that content mar­keting can take your business to the next level.

So, is starting a blog worth it? How could it help your business? Let’s review a few of the best reasons to start a business blog.

1. Drive Website Traffic

The most obvious part of running a business online is that low traffic to your website means low sales. That’s why many business owners spend lots of money each month on PPC ads to boost site traffic.

Here’s the good news: starting a local business blog is a very cost-effective way to increase traffic to your site.… Read the rest 

How Content Marketing Works

Why do mar­keters focus on digital content so much? They all seem to agree that content mar­keting works — but how? What is “content mar­keting” anyway? How does it fit into online mar­keting strategies — and how can you get it working for your business?

Well, the short answer to most of those ques­tions boils down to one long-estab­l­ished fact: content is king. Quality content attracts, con­vinces and con­verts vis­itors into cus­tomers. Weak content does not.

Of course, there’s a lot more to it than that. So, let’s start with what’s so special about digital content?

Why Digital Marketing?

Well, did you know that the UK is the world’s fourth biggest advert­ising market? In 2016, UK firms spent 21.9 billion GBP on advert­ising, and that figure is expected to keep rising.

Read the rest 

Why Your Business Needs a Mobile Friendly Website

Mobile Friendly Website DesignAlmost 60% of internet searches are now per­formed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.

That should be a pretty com­pelling reason to make sure your website is mobile friendly.

Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable — with a lot of scrolling and zooming. Obviously, that’s not going to help you win many cus­tomers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.

So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital mar­keting.… Read the rest 

Affordable Websites: How To Set A Website Budget

Affordable Website BudgetSmall busi­nesses and startups often seek affordable web­sites — but what makes a website “affordable”? How do you set a website budget?

In fact, it mainly depends on whether it’s a per­sonal site, or a business site.

Why? Because con­trary to popular impres­sions, per­sonal web­sites often cost money. Successful business web­sites do not.

Yes, you read that right. In the same way, a “cheap” business site can easily end up costing you more than fin­ancing a more pro­fes­sional one.

That isn’t very intu­itive, so allow me to explain…

How To Budget For A Personal Website

Personal web­sites aren’t built to make money, either online or offline. Traffic isn’t their pri­ority, and even if mon­etised with ads or affiliate income, that isn’t their key goal.

Read the rest 

5 Signs You Need A Local SEO Expert

Do you need a local SEO expert?Most business owners know that SEO is important. An estimated 80 – 90% of con­sumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local cus­tomers though, what you really need is a local SEO expert.

That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include loc­ation inform­ation. Like “yoga Newport” for instance (a key term for this client), or the even more com­pet­itive, “web design Newport”.

Why Local SEO?

For many busi­nesses, local SEO can be more effective than general, or “national” SEO. That’s espe­cially true for SMEs, because lots of us serve spe­cific areas.… Read the rest 

Social Marketing For Local Markets (Wales & Southwest)

Social Marketing - Wales & Southwest UK1.96 billion. That’s how many people are on social media. It’s expected to grow to 2.5 billion this year. Social media has made the world smaller and more accessible. As such, social mar­keting can promote your business to a massive audience, making it a key advert­ising channel.

Still, many small busi­nesses in and around Cardiff and Bristol target local markets, either across the UK or spe­cifically in South Wales and the Southwest. Having an inter­na­tional reach isn’t always a priority.

So, how do you reach a local or niche audience with social mar­keting? Here are a few tips:

Know Your Audience

Do you know who your target audience is? Who are you talking to when you create a mar­keting cam­paign social media?

Not sure? Then ask!

Create a survey for your con­sumers so you know exactly who your target audience is.… Read the rest 

GDPR — Where To Start?

GDPRThe new General Data Protection Regulation (GDPR) comes into force on May 25th 2018. It will affect every business and change many estab­lished business prac­tices and business models. It will also require a fair bit of work to ensure com­pliance, so if you aren’t already working on that, you need to learn about this and start now.

I was going to do a lot of research and attempt to write some­thing about how all busi­nesses need to be ready for it. However, I’m not a lawyer, and giving bad advice could be risky. Also, there is no way that I could come up with some­thing as clear or com­pre­hensive as Heather Burns’ white paper on GDPR for Business Owners & Senior Executives.

If you have a business of any size, whether it’s online or not, or if you’re even just at the stage of con­sid­ering setting up a business, you need to read that.… Read the rest 

5 Common SEO Mistakes Small Firms Make

Fixing Common SEO mistakesSearch Engine Optimisation (SEO) is vital for the success of small firms on the web. That has been an estab­lished fact of business life for years. There’s no point having a won­derful website if no-one can actually find it. SEO draws vis­itors to your site, gen­erates leads, and can ulti­mately be the dif­ference between your company’s success and failure. Yet, despite the importance of getting this right, many small busi­nesses still make these 5 common SEO mistakes.

Are any of them holding your business website back?

#1 — Not Taking SEO Seriously

Okay, so SEO can be obscure. If you try the DIY approach, it can be complex, time-con­­suming and tech­nical, too. If you own a business, you’re probably bom­barded by “Guaranteed Google Top Spot” spam from self-pro­claimed SEO “gurus” every day.… Read the rest