For any business in Wales, a successful, strong web presence relies
on first impressions. If you don’t capture a visitor’s attention within the first 7 seconds, you might as well say “goodbye.”
The internet can be a cruel mistress or a huge opportunity for small businesses. There are a lot of things to get right — visual design, usability, coding, content creation, search optimisation, conversion rate optimisation, digital marketing and more. Each of these has its own pitfalls and learning-curve.
This means that there are a lot of things that DIY, amateur or just plain inexperienced designers can get wrong. Your main competitors are almost certainly the ones who paid for professional help.
So, you need to approach web design and marketing the right way. This guide is intended to give you a better idea of what your web presence needs to focus on to succeed as a business in Wales.… Read the rest
It’s easy to be cynical about web awards. Most have strings attached or a price tag in the small print. So it’s refreshing to see that this one seems to be free, genuine compliment, based on testimonials from my lovely clients. It didn’t even ask me to link back to the award site in return — so of course, I’m happy to volunteer that.
Besides, I certainly aim to provide the best web services I can. Many do, of course — but I do pick up a worrying amount of trade from those who haven’t bothered.… Read the rest
These days, consumers expect reliable businesses to be available anytime, anywhere — and on convenient platforms. So, what’s the best way to achieve this for your client base? Get a mobile app!
With the simple touch of a screen, anyone will be able to view information about your business such as services offered, store hours, prices of goods, and physical locations. You can also constantly update your content to keep customers informed and interested.
Need more convincing? Read on to learn three reasons why you need to get a mobile app.
Marketers have been predicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video marketing trends and predictions for the end of the year and beyond.
Get started with video marketing now, so that you don’t get left behind as we head into 2018!
1. Online Video Spend Will Keep Increasing
Average spending on original digital video has skyrocketed in the past few years.
“Trust me.” That’s the most vital message any website can convey. Without trust, visitors just leave.
However, most folks expect to be trusted, even when they’re wary about trusting others. Whilst that’s fine for dealing with folks in person, websites need to plan to build trust. We do that by providing quality content, good service — and “trust marks” like testimonials, “About” pages, Privacy Policies and other reassurances.
Of course, search engines want to promote quality, trustworthy sites, so many of these reassurances can be good for SEO, too. So online, trust doesn’t just enable sales — it actively increases sales.
…and Google just changed the game.
Google’s Great SSL Plan
So, as you may know, Google uses hundreds of signals to assess the quality and trustworthiness of websites.… Read the rest
“Malware” covers a huge range of threats including viruses, spyware, ransomware and more. So, anti-malware solutions must defend on several fronts. Many include anti-spam and firewall solutions too, as these block common malware sources.
Some operating systems are more secure than others, but nothing can be 100% secure. Malware is built to work around any predictable default protections. So, whilst it’s worth keeping built-in anti-malware up to date, you’ll need more.
Essential Anti-Malware Components
So, what features should you look for in your anti-malware solution? Well, there are five that no system should be without.
The most obvious requirement is an effective, up-to-date anti-virus system. These mainly handle:
Password security is the first — and often weakest — line of defence against cyber-attacks. Unfortunately, passwords are the cybersecurity measure we all love to hate.
Techies take a lot of flak for implementing password security, but we didn’t invent it. Call them passwords, PINs, keys or whatever you like — they all work the same way: a pattern grants access to a restricted resource. As such, password security measures have existed throughout history and will be around in some form for a while yet.
That said, passwords have never been as common as they are today — and cracking them was far harder without computers. These days, weak passwords only create a false sense of security. So, we all need to know how to use passwords effectively.… Read the rest
Cybersecurity matters. As I type, the world is facing another major ransomware attack. This has been dubbed NotPetya — because it’s like one called Petya, but not identical. As usual, it targets Windows machines. Still, a possible “vaccine” has been found in the last hour. So this is just a very quick post to help publicise that ASAP.
The vaccine, from top security site BleepingComputer, involves creating a read-only file in your C:\Windows directory. That’s easier said than done, as Windows protects that folder. So the following batch file can do it for you: