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5 Great Reasons To Start A Business Blog

start a business blogIf you own a local business, you may be wondering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content consistently.

On the other hand, you’ve heard that content marketing can take your business to the next level.

So, is starting a blog worth it? How could it help your business? Let’s review a few of the best reasons to start a business blog.

1. Drive Website Traffic

The most obvious part of running a business online is that low traffic to your website means low sales. That’s why many business owners spend lots of money each month on PPC ads to boost site traffic.

Here’s the good news: starting a local business blog is a very cost-effective way to increase traffic to your site.… Read the rest

Mobile Website or Mobile App? [Infographic]

Your customers are mobile, so your business needs to be, too. What’s best for business, though — a mobile website or mobile app?

At first glance, it’s an odd question. They both reach mobile users, right? So, either one should be enough. In which case, mobile-friendly websites tend to require far less investment than mobile apps, so they’re the obvious choice.

True — but that’s not the whole picture. Mobile apps aren’t always expensive, and they offer advantages that mobile websites can’t. Some audiences prefer using apps to websites, too. In fact, either may be the most cost-effective option, depending on your goals and target market.

Hopefully, you’ll find the digital marketing infographic below helpful in deciding which is best for your business.… Read the rest

How Content Marketing Works

Why content marketing works — content is kingWhy do marketers focus on digital content so much? They all seem to agree that content marketing works — but how? What is “content marketing” anyway? How does it fit into online marketing strategies — and how can you get it working for your business?

Well, the short answer to most of those questions boils down to one long-established fact: content is king. Quality content attracts, convinces and converts visitors into customers. Weak content does not.

Of course, there’s a lot more to it than that. So, let’s start with what’s so special about digital content?

Why Digital Marketing?

Well, did you know that the UK is the world’s fourth biggest advertising market? In 2016, UK firms spent 21.9 billion GBP on advertising, and that figure is expected to keep rising.

Read the rest

Social Marketing For Local Markets (Wales & Southwest)

Social Marketing - Wales & Southwest UK1.96 billion. That’s how many people are on social media. It’s expected to grow to 2.5 billion this year. Social media has made the world smaller and more accessible. As such, social marketing can promote your business to a massive audience, making it a key advertising channel.

Still, many small businesses in and around Cardiff and Bristol target local markets, either across the UK or specifically in South Wales and the Southwest. Having an international reach isn’t always a priority.

So, how do you reach a local or niche audience with social marketing? Here are a few tips:

Know Your Audience

Do you know who your target audience is? Who are you talking to when you create a marketing campaign social media?… Read the rest

GDPR – Where To Start?

GDPRThe new General Data Protection Regulation (GDPR) comes into force on May 25th 2018. It will affect every business and change many established business practices and business models. It will also require a fair bit of work to ensure compliance, so if you aren’t already working on that, you need to learn about this and start now.

I was going to do a lot of research and attempt to write something about how all businesses need to be ready for it. However, I’m not a lawyer, and giving bad advice could be risky. Also, there is no way that I could come up with something as clear or comprehensive as Heather Burns’ white paper on GDPR for Business Owners & Senior Executives.Read the rest

The Business Benefits of Social Media Management Services

social media marketing servicesDid you know that social media offers tons of unique business opportunities?

95 percent of young adults reported following a brand on social media. That’s a lot of potential customers.

But as a business owner, you may not always have the time to reach them. That’s why it’s important to enlist the right help.

Here are some of the unique benefits of using social media management services.

Social Media Management Services Can Help Your Brand Craft A Story

People have become increasingly resistant to advertisements. Now, advertisers are trying to switch up their strategies for a brand-centric approach.

Make no mistake, your audience cares about your product. They just don’t want to be talked at.

So talk to them instead, by letting a management service craft your brand’s story.… Read the rest