1.96 billion. That’s how many people are on social media. It’s expected to grow to 2.5 billion this year. Social media has made the world smaller and more accessible. As such, social marketing can promote your business to a massive audience, making it a key advertising channel.
Still, many small businesses in and around Cardiff and Bristol target local markets, either across the UK or specifically in South Wales and the Southwest. Having an international reach isn’t always a priority.
So, how do you reach a local or niche audience with social marketing? Here are a few tips:
Know Your Audience
Do you know who your target audience is? Who are you talking to when you create a marketing campaign social media?… Read the rest
The new General Data Protection Regulation (GDPR) comes into force on May 25th 2018. It will affect every business and change many established business practices and business models. It will also require a fair bit of work to ensure compliance, so if you aren’t already working on that, you need to learn about this and start now.
I was going to do a lot of research and attempt to write something about how all businesses need to be ready for it. However, I’m not a lawyer, and giving bad advice could be risky. Also, there is no way that I could come up with something as clear or comprehensive as Heather Burns’ white paper on GDPR for Business Owners & Senior Executives.… Read the rest
These days, consumers expect reliable businesses to be available anytime, anywhere – and on convenient platforms. So, what’s the best way to achieve this for your client base? Get a mobile app!
With the simple touch of a screen, anyone will be able to view information about your business such as services offered, store hours, prices of goods, and physical locations. You can also constantly update your content to keep customers informed and interested.
Need more convincing? Read on to learn three reasons why you need to get a mobile app.
Marketers have been predicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video marketing trends and predictions for the end of the year and beyond.
Get started with video marketing now, so that you don’t get left behind as we head into 2018!
1. Online Video Spend Will Keep Increasing
Average spending on original digital video has skyrocketed in the past few years.
“Trust me.” That’s the most vital message any website can convey. Without trust, visitors just leave.
However, most folks expect to be trusted, even when they’re wary about trusting others. Whilst that’s fine for dealing with folks in person, websites need to plan to build trust. We do that by providing quality content, good service – and “trust marks” like testimonials, “About” pages, Privacy Policies and other reassurances.
Of course, search engines want to promote quality, trustworthy sites, so many of these reassurances can be good for SEO, too. So online, trust doesn’t just enable sales – it actively increases sales.
…and Google just changed the game.
Google’s Great SSL Plan
So, as you may know, Google uses hundreds of signals to assess the quality and trustworthiness of websites.… Read the rest