Your customers are mobile, so your business needs to be, too. What’s best for business, though — a mobile website or mobile app?
At first glance, it’s an odd question. They both reach mobile users, right? So, either one should be enough. In which case, mobile-friendly websites tend to require far less investment than mobile apps, so they’re the obvious choice.
True — but that’s not the whole picture. Mobile apps aren’t always expensive, and they offer advantages that mobile websites can’t. Some audiences prefer using apps to websites, too. In fact, either may be the most cost-effective option, depending on your goals and target market.
Hopefully, you’ll find the digital marketing infographic below helpful in deciding which is best for your business.… Read the rest