In case you haven’t heard, Google’s latest search algorithm update focuses on your website’s technical performance. Specifically, on a group of metrics that Google calls “Core Web Vitals”. So what are these Google Web Vitals, and what’s all the fuss about them for?
What Are Google Web Vitals?
Google’s Core Web Vitals are a small set of key metrics focused on page speed and user experience. Check these three impactful metrics first before undertaking deeper optimizations.
- Largest Contentful Paint (LCP) measures how long it takes for the largest content element (e.g. a hero image or heading text) on your page to become visible. Aim for an LCP of 1.2 seconds or less.
- Total Blocking Time (TBT) tells you how much time is blocked by scripts during your page loading process.