Social media marketing doesn’t get much simpler.
Get your FREE Social Media Dashboard!
So Newport is back in lockdown, and Cardiff and Bristol may soon follow. Whatever happens, with everyone now online, this autumn’s marketing season will be more competitive than ever, and there’s no time to waste in getting started. So this seems a good time to mention that I offer a FREE social media dashboard to save tons of time with your social media marketing.
Social media marketing doesn’t get any easier. This dashboard helps you to create, schedule and re-use posts across the main social media channels, with a simple calendar interface. Just create a few days’ worth of posts whenever you have time, and set them for when your audience are online.… Read the rest
Let’s smash some SEO myths!
Even after over 20 years of search engine optimisation, several SEO myths seem particularly persistent. With so much misinformation flying around, it’s no wonder small business owners treat SEO with caution.
It’s one thing to see these myths surfacing in small business networking groups. It’s quite another when flaky “SEO specialists” promote them in sales emails.
Yes, I get those emails too. So this is prompted by yet another dodgy “SEO specialist” site review listing fake SEO problems they’d “found”. Whilst real SEO reviews can help, spammers just send out cookie-cutter lists and hope you’ll bite. These can be hard to spot unless you keep up with current SEO best practices.
Asking non-expert friends and colleagues may feel reassuring, but uninformed advice just increases risk.… Read the rest
So here’s something I left out of my “Why Website Prices Vary” post because it can be a touchy subject. So first, let me say that most web designers I know are superb, talented people who only want to help. That said, the experienced ones are rarely cheap web designers.
Still, I have just spoken to yet another distressed small business owner. His cheap web designer had left him in the lurch with a broken website and no access to fix it.
Other business owners had told him this was “typical” of “flaky” designers. They all just assumed the worst of our entire industry. Even web designers rarely discuss it, just pointing out that you get what you pay for. Still, it is predictable and avoidable.… Read the rest
Small businesses often want simple, affordable web design packages. That’s fine, we can do that — but then some call professional web design “expensive” and “overcomplicated”. So why do website prices vary so much?
Because web design can mean several very different things.
Business websites serve a wide range of purposes. Some of those purposes are common, others less so. So there are at least three levels of web design to consider.
Affordable Web Design Packages
Common requirements can sometimes be standardised, and processes streamlined, to keep costs down. However, flexibility creates complexity, so in practice, “streamlining processes” always means “restricting choices”.
For some people, and some purposes, that makes little difference — and cash flow is often a bigger concern for small businesses.… Read the rest
Web design is like cooking — it may look easy, but it’s easy to get wrong. No microwave can make you a chef. Similarly, DIY website builders let you make costly mistakes. So Base22 kindly provided this infographic of ten common website design mistakes, and I’ve added a few more points below.
Ten Common Website Design Mistakes
Whilst DIY web design often makes these mistakes, so do inexperienced web designers. That’s why experienced professional web design is a better business investment, even in affordable web design packages.
Poor User Experience
Whilst user experience is also affected by most of the points below, visual design plays a big part too. It’s not just a matter of making things look pretty, either.… Read the rest
The coronavirus outbreak means many people are suddenly remote working for the first time, and quite a few are already struggling psychologically. I’ve been doing it for over fifteen years. So here are my five top tips for working from home:
… Read the rest
- Routines help. Make sure you change them on the weekend, though. Otherwise you’ll soon stop noticing that weekends exist. Build in some flexibility too, if possible. Work with the needs of your household, not against them.
- Stop telling yourself, “It’s only for three weeks” (or whatever the expected duration is in your region). It may be, but it may be longer. This is your new normal. Accept that, or however long it ends up being, it will seem a lot longer. Also, if it turns out to be longer, you’ll be more stressed about that.