So here’s a a great example of why automating updates in WordPress is only smart for non-business websites. As I write this, one of the WP plugins published by Facebook just released an update with invalid code.
Not just a bug — code so wrong that it crashes sites. Code that wouldn’t have passed basic testing.
I’m sure “Facebook for WooCommerce” will be fixed promptly. However, over 900,000 online shops use it. If they were all running automatic updates, almost a million shops would be offline right now.
Other WordPress Update Problems
This comes on top of the GADWP fiasco earlier this year, too. In that, ExactMetrics changed the nature of their popular plugin without warning, through an “update”.
Version 6 of the “Google Analytics Dashboard for WP” plugin was “redesigned from the ground up”.… Read the rest
Wales is entering another COVID-19 lockdown (as of October 23rd). Folks found this post helpful back in March, so I’m updating it with some new offers.
As small business owners in these difficult times, we need to remember:
- Adaptability is the small business advantage.
- Negativity undermines creativity and planning.
- Our families and teams need to see confidence, not fear.
- Stress undermines the immune system. Breathe, and calm.
- Mutual support, determination and flexibility will win.
- No entrepreneur survives without being able to see hope in adversity. Silver linings may be a razor’s edge at times, but that’s where we find the silver.
Business Reality Check
Many UK firms panicked at the first lockdown, fretting about remote working and scaling back on expenses.… Read the rest
Social media marketing doesn’t get much simpler.
Get your FREE Social Media Dashboard!
So Newport is back in lockdown, and Cardiff and Bristol may soon follow. Whatever happens, with everyone now online, this autumn’s marketing season will be more competitive than ever, and there’s no time to waste in getting started. So this seems a good time to mention that I offer a FREE social media dashboard to save tons of time with your social media marketing.
Social media marketing doesn’t get any easier. This dashboard helps you to create, schedule and re-use posts across the main social media channels, with a simple calendar interface. Just create a few days’ worth of posts whenever you have time, and set them for when your audience are online.… Read the rest
Let’s smash some SEO myths!
Even after over 20 years of search engine optimisation, several SEO myths seem particularly persistent. With so much misinformation flying around, it’s no wonder small business owners treat SEO with caution.
It’s one thing to see these myths surfacing in small business networking groups. It’s quite another when flaky “SEO specialists” promote them in sales emails.
Yes, I get those emails too. So this is prompted by yet another dodgy “SEO specialist” site review listing fake SEO problems they’d “found”. Whilst real SEO reviews can help, spammers just send out cookie-cutter lists and hope you’ll bite. These can be hard to spot unless you keep up with current SEO best practices.
Asking non-expert friends and colleagues may feel reassuring, but uninformed advice just increases risk.… Read the rest
So here’s something I left out of my “Why Website Prices Vary” post because it can be a touchy subject. So first, let me say that most web designers I know are superb, talented people who only want to help. That said, the experienced ones are rarely cheap web designers.
Still, I have just spoken to yet another distressed small business owner. His cheap web designer had left him in the lurch with a broken website and no access to fix it.
Other business owners had told him this was “typical” of “flaky” designers. They all just assumed the worst of our entire industry. Even web designers rarely discuss it, just pointing out that you get what you pay for. Still, it is predictable and avoidable.… Read the rest
Small businesses often want simple, affordable web design packages. That’s fine, we can do that — but then some call professional web design “expensive” and “overcomplicated”. So why do website prices vary so much?
Because web design can mean several very different things.
Business websites serve a wide range of purposes. Some of those purposes are common, others less so. So there are at least three levels of web design to consider.
Affordable Web Design Packages
Common requirements can sometimes be standardised, and processes streamlined, to keep costs down. However, flexibility creates complexity, so in practice, “streamlining processes” always means “restricting choices”.
For some people, and some purposes, that makes little difference — and cash flow is often a bigger concern for small businesses.… Read the rest