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7 Ways Social Media Helps Small Businesses Grow

Social media apps are with us everywhere!Social media is a vital mar­keting tool for small busi­nesses because entry fees are low, and the potential reach is high. Many art­icles focus on how social media helps small busi­nesses grow by increasing brand awareness.

That’s all very well, but how can social media drive sales?

Well, social ads are an obvious answer — but thank­fully, not the only answer.

Popular Social Media Sales Strategies

In fact, a recent review of key social media mar­keting stats noted seven popular ways that com­panies use social media to drive sales:

  • 48% of firms said being responsive encourages cus­tomers to buy
  • 46% find that offering pro­mo­tions helps to drive sales
  • 42% drive sales by providing edu­ca­tional content (aka “content mar­keting”)
  • 35% use exclusive content to encourage pur­chases
  • 28% reported using inter­esting visuals increased sales
  • 27% said it helped to provide “behind the scenes” content
  • 26% find being funny can improve sales

All of these tactics also improve cus­tomer engagement with your brand and long-term loyalty.… Read the rest

7 Top Marketing Myths

Marketing myths and mistakesMar­keting moves fast, but mar­keting myths die hard. It’s common to copy “tra­di­tional mar­keting wisdom” without real­ising that risks copying tra­di­tional mar­keting mis­takes.

The web gives digital mar­keters masses of imme­diate audience feedback to learn from — far more than tra­di­tional mar­keters have ever had.

So whatever you’ve learned may well be out­dated already. Times change, com­pet­itors learn and update their strategies, and mar­keting evolves. What worked a few years ago may not work now. Or perhaps it never worked, but was based on false, yet popular, assump­tions. Yet many people still spread these myths as if they’re in the know.

Many useful lessons in mar­keting have been twisted by mis­quotes and false assump­tions over the years, too. Here are seven of the top mar­keting myths that I still see today and why you should think twice before falling for them.… Read the rest

Social Marketing For Local Markets (Wales & Southwest)

Social Marketing - Wales & Southwest UK1.96 billion. That’s how many people are on social media. It’s expected to grow to 2.5 billion this year. Social media has made the world smaller and more accessible. As such, social mar­keting can promote your business to a massive audience, making it a key advert­ising channel.

Still, many small busi­nesses in and around Cardiff and Bristol target local markets, either across the UK or spe­cifically in South Wales and the Southwest. Having an inter­na­tional reach isn’t always a pri­ority.

So, how do you reach a local or niche audience with social mar­keting? Here are a few tips:

Know Your Audience

Do you know who your target audience is? Who are you talking to when you create a mar­keting cam­paign social media?

Not sure? Then ask!… Read the rest

The Business Benefits of Social Media Management Services

social media marketing servicesDid you know that social media offers tons of unique business oppor­tun­ities?

95 percent of young adults reported fol­lowing a brand on social media. That’s a lot of potential cus­tomers.

But as a business owner, you may not always have the time to reach them. That’s why it’s important to enlist the right help.

Here are some of the unique benefits of using social media man­agement ser­vices.

Social Media Management Services Can Help Your Brand Craft A Story

People have become increas­ingly res­istant to advert­ise­ments. Now, advert­isers are trying to switch up their strategies for a brand-centric approach.

Make no mistake, your audience cares about your product. They just don’t want to be talked at.

So talk to them instead, by letting a man­agement service craft your brand’s story.… Read the rest