Social media is a vital marketing tool for small businesses because entry fees are low, and the potential reach is high. Many articles focus on how social media helps small businesses grow by increasing brand awareness.
That’s all very well, but how can social media drive sales?
Well, social ads are an obvious answer — but thankfully, not the only answer.
1.96 billion. That’s how many people are on social media. It’s expected to grow to 2.5 billion this year. Social media has made the world smaller and more accessible. As such, social marketing can promote your business to a massive audience, making it a key advertising channel.
Still, many small businesses in and around Cardiff and Bristol target local markets, either across the UK or specifically in South Wales and the Southwest. Having an international reach isn’t always a priority.
So, how do you reach a local or niche audience with social marketing? Here are a few tips:
Know Your Audience
Do you know who your target audience is? Who are you talking to when you create a marketing campaign social media?