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7 Ways Social Media Helps Small Businesses Grow

Social media apps are with us everywhere!

Social media is a vital mar­keting tool for small busi­nesses because entry fees are low, and the potential reach is high. Many art­icles focus on how social media helps small busi­nesses grow by increasing brand awareness.

That’s all very well, but how can social media drive sales?

Well, social ads are an obvious answer — but thank­fully, not the only answer.

Popular Social Media Sales Strategies

In fact, a recent review of key social media mar­keting stats noted seven popular ways that com­panies use social media to drive sales:

  • 48% of firms said being responsive encourages cus­tomers to buy
  • 46% find that offering pro­mo­tions helps to drive sales
  • 42% drive sales by providing edu­ca­tional content (aka “content mar­keting”)
  • 35% use exclusive content to encourage pur­chases
  • 28% reported using inter­esting visuals increased sales
  • 27% said it helped to provide “behind the scenes” content
  • 26% find being funny can improve sales

All of these tactics also improve cus­tomer engagement with your brand and long-term loyalty.… Read the rest

Social Marketing For Local Markets (Wales & Southwest)

Social Marketing - Wales & Southwest UK

1.96 billion. That’s how many people are on social media. It’s expected to grow to 2.5 billion this year. Social media has made the world smaller and more accessible. As such, social mar­keting can promote your business to a massive audience, making it a key advert­ising channel.

Still, many small busi­nesses in and around Cardiff and Bristol target local markets, either across the UK or spe­cifically in South Wales and the Southwest. Having an inter­na­tional reach isn’t always a pri­ority.

So, how do you reach a local or niche audience with social mar­keting? Here are a few tips:

Know Your Audience

Do you know who your target audience is? Who are you talking to when you create a mar­keting cam­paign social media?

Not sure? Then ask!… Read the rest

The Business Benefits of Social Media Management Services

social media marketing services

Did you know that social media offers tons of unique business oppor­tun­ities?

95 percent of young adults reported fol­lowing a brand on social media. That’s a lot of potential cus­tomers.

But as a business owner, you may not always have the time to reach them. That’s why it’s important to enlist the right help.

Here are some of the unique benefits of using social media man­agement ser­vices.

Social Media Management Services Can Help Your Brand Craft A Story

People have become increas­ingly res­istant to advert­ise­ments. Now, advert­isers are trying to switch up their strategies for a brand-centric approach.

Make no mistake, your audience cares about your product. They just don’t want to be talked at.

So talk to them instead, by letting a man­agement service craft your brand’s story.… Read the rest