Marketers have been predicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video marketing trends and predictions for the end of the year and beyond.
Get started with video marketing now, so that you don’t get left behind as we head into 2018!
1. Online Video Spend Will Keep Increasing
Average spending on original digital video has skyrocketed in the past few years.
How much? Total video ad spend during the first half of 2016 grew 67 percent to ?474 million, according to the Interactive Advertising Bureau UK.
Those findings signal two important video marketing trends:
- The digital video space is becoming increasingly competitive, driving the push for professionally produced video assets in order to stand out.