Content marketing builds that trust and attracts visitors by offering valuable content that entertains, inspires or educates them. People buy from those they know, like and trust. So content marketing increases sales.
Online, SEO makes content marketing even more powerful. Compared to less active sites, those that post new content regularly tend to get:
- Twice as many backlinks
- Twice as many sales leads
- More social followers
- Better search rankings
People rarely link to product and service pages, or to old content. So, it’s vital to add interesting (link-worthy) articles regularly — whether on a blog, a news page, or as standalone pages.
Search engines prefer web pages with at least 300 words of text content and an image. Longer articles (1000+ words) and larger sites tend to do better in search.
Put simply: regularly publishing interesting, valuable, well-written content boosts sales.
My small business SEO packages cover far more than SEO. They aim to provide a full, cost-effective digital marketing strategy. So they can include the content marketing options below from just a few pounds per day.
Getting started with Content Marketing
Writing your own content is a good way to demonstrate your expertise. However, we’re not all wordsmiths, and it’s hard to find time, isn’t it? Even if you have plenty of ideas, researching, drafting, polishing and illustrating an article can easily take a day or more of your time. What is that worth?
Quite a bit, probably. After all, time is the only resource you can never buy back. So the average UK copywriter charges over £300 a day.
Would it help to get all that done for you for less?
Done-For-You Copywriting (& Blogging)
By streamlining processes, I can offer these article lengths cost-effectively:
- 500 words (approx.) for just £90 (one-off) or £75/mo.*
- 1000 words (approx.) for just £180 (one-off) or £150/mo.*
- 2000 words (approx.) for just £300 (one-off) or £250/mo.*
* Monthly contract subject to my Terms. 3 month minimum term.
Each piece includes an illustrative stock image. This content can either be provided for download, or posted straight to your blog.
Viral Advertising — Infographic DesignInfographics — information-rich charts and diagrams — are among the most popular and widely-shared forms of content on the web. That’s because we remember 80% of what we see, but only 20% of what we read. Images aid communication, colours influence emotions, and emotions sell.
Everyone likes a pretty picture, but make it pretty and informative and they’ll want to share and re-share it. Make sure your brand is on it, and link it back to your site if possible — and that’s viral advertising.
Infographics can be great alternatives to guest posts, too. Not only does this show your branding on other sites, but it ensures that you get a link back from popular page on a quality site.
Researching stats and creating infographics with viral sharing potential takes a fair bit of time and skill. So, I can provide infographics from just £360 — including stats research.
Video marketing is incredibly persuasive and easier than ever. Marketing videos and animations used to be too costly for many small firms, often running to four figures or more per minute. Now they don’t all have to cost that much.
Of course, that means video marketing is everywhere. So I offer several special services to help your video ads stand out. These include professional animated branding, cost-effective video ads and even interactive videos.
Off-Site Content Marketing
Content marketing doesn’t just refer to content on your own site. Providing quality content for other sites is a great way to drive traffic, as most are happy to link back in return.
Even established bloggers are often happy to accept extra content from “guest posters”. General news won’t be enough, though — guest posts need to be interesting articles, usually requiring a bit of research to deliver value to the site’s readers. Google disapproves of low-quality, spammy guest posts, but quality third-party content is as legitimate as in-house writing.
However, backlinks from low-quality sites can harm your search positioning — whilst sites with more authority are more discerning about the articles they accept. That means it takes a bit of work to find suitable sites to accept a given article. So, I offer one-off guest posting services — including distribution — from just £180.
If you’d like regular, high-quality guest posts to build up your site’s authority, please check out my cost-effective, flexible SEO Plans.
Digital Press Releases
Got news? A new product or service perhaps? Or a new website? How would you like to promote that with a professionally-written press release distributed to over 350 established news websites? I offer syndicated, fully Done-For-You digital press releases from just £360.
If you want to actively guest post your infographics to get even more traffic, the “outreach” involved with finding quality sites takes time, too. Most sites also prefer to get a short description or relevant article provided with the infographic. So I can help with that infographic promotion from just £180.