Content marketing builds trust and attracts visitors by offering valuable content that entertains, inspires or educates them. People buy from those they know, like and trust. So content marketing increases sales.
Online, SEO makes content marketing even more powerful. Compared to less active sites, those that post new content regularly tend to get:
- Twice as many backlinks
- Twice as many sales leads
- More social followers
- Better search rankings
People rarely link to product and service pages, or to old content. So, it’s vital to add interesting and link-worthy articles regularly — whether on a blog, a news page, or as standalone pages.
Search engines prefer web pages with at least 300 words of text content and an image. Longer articles (1000+ words) and larger sites tend to do better in search.
Put simply: regularly publishing interesting, valuable, well-written content boosts sales.
Getting started with Content Marketing
Writing your own content is a good way to demonstrate your expertise. Just how effective can that be, though?
Well, that depends on how well you meet the needs of your target audience. For example, my article on why cheap web designers often disappear attracts thousands of visitors each month. I’d call that effective, wouldn’t you?
Done-For-You Copywriting & Blogging
My small business SEO packages can provide these content marketing options from just a few pounds per day.
Still, we’re not all wordsmiths, and it’s hard to find time, isn’t it? Even if you have plenty of ideas, researching, drafting, polishing and illustrating an article can easily take a day or more. Your “free” time isn’t really free, especially when you’re trying to run a business. So what would a day of your time be worth?
Quite a bit, probably. After all, time is the only resource you can never buy back. That’s why the average UK copywriter can charge over £300 a day. Still, wouldn’t it be nice to get it for less?
That’s where done-for-you content marketing services can help. By streamlining processes, I can offer cost-effective blog articles:
- 500 words (approx.) for just £90 (one-off) or £75/mo.*
- 1000 words (approx.) for just £180 (one-off) or £150/mo.*
- 2000 words (approx.) for just £300 (one-off) or £250/mo.*
* Monthly contract subject to my Terms. 3 month minimum term.
This content can either be provided for download, or posted straight to your blog. Naturally, we’d need to chat about your target audience, goals and ideas first, so if you’d like a hand with building up your site content, please get in touch.
Advanced Content Marketing
Blogging isn’t the only form of content marketing, though. Far from it — it’s just the easiest way to get started. If you want to stand out a bit more, you may want to consider:
I can help with all these and more. So if you already know how powerful content marketing can be, and want to make it work even harder for you, check out those links!