Content Marketing

Content mar­keting builds that trust and attracts vis­itors by offering valuable content that enter­tains, inspires or edu­cates them. People buy from those they know, like and trust. So content mar­keting increases sales.

Online, SEO makes content mar­keting even more powerful. Compared to less active sites, those that post new content reg­u­larly tend to get:

• Twice as many backlinks
• Twice as many sales leads
• More social followers
• Better search rankings

People rarely link to product and service pages, or to old content. So, it’s vital to add inter­esting (link-worthy) art­icles reg­u­larly — whether on a blog, a news page, or as stan­dalone pages.

Search engines prefer web pages with at least 300 words of text content and an image. Longer art­icles (1000+ words) and larger sites tend to do better in search.

Put simply: reg­u­larly pub­lishing inter­esting, valuable, well-written content boosts sales. 

Getting started with Content Marketing

Writing your own content is a good way to demon­strate your expertise. However, we’re not all word­smiths, and it’s hard to find time, isn’t it? Even if you have plenty of ideas, researching, drafting, pol­ishing and illus­trating an article can easily take a day or more of your time. What is that worth?

Quite a bit, probably. After all, time is the only resource you can never buy back. So the average UK copy­writer charges over £300 a day.

Would it help to get all that done for you for less?

Done-For-You Copywriting (& Blogging)

By stream­lining pro­cesses, I can offer these article lengths cost-effectively:

• 500 words (approx.) for just £90 (one-off) or £75/mo.*
• 1000 words (approx.) for just £180 (one-off) or £150/mo.*
• 2000 words (approx.) for just £300 (one-off) or £250/mo.*

* Monthly con­tract subject to my Terms. 3 month minimum term.

Each piece includes an illus­trative stock image. This content can either be provided for download, or posted straight to your blog.

Viral Advertising — Infographic Design

Infographics — inform­ation-rich charts and dia­grams — are among the most popular and widely-shared forms of content on the web. That’s because we remember 80% of what we see, but only 20% of what we read. Images aid com­mu­nic­ation, colours influence emo­tions, and emo­tions sell.

Everyone likes a pretty picture, but make it pretty and inform­ative and they’ll want to share and re-share it. Make sure your brand is on it, and link it back to your site if pos­sible — and that’s viral advert­ising.

Infographics can be great altern­atives to guest posts, too. Not only does this show your branding on other sites, but it ensures that you get a link back from popular page on a quality site.

Researching stats and cre­ating infographics with viral sharing potential takes a fair bit of time and skill. So, I can provide infographics from just £360 — including stats research.

Video Marketing

Video mar­keting is incredibly per­suasive and easier than ever. Marketing videos and anim­a­tions used to be too costly for many small firms, often running to four figures or more per minute. Now they don’t all have to cost that much.

Of course, that means video mar­keting is every­where. So I offer several special ser­vices to help your video ads stand out. These include pro­fes­sional animated branding, cost-effective video ads and even inter­active videos.

Please check out my video mar­keting page for more details on these ser­vices, and my video demos page for some example showreels.

Off-Site Content Marketing

Content mar­keting doesn’t just refer to content on your own site. Providing quality content for other sites is a great way to drive traffic, as most are happy to link back in return.

Guest Posts

Even estab­lished bloggers are often happy to accept extra content from “guest posters”. General news won’t be enough, though — guest posts need to be inter­esting art­icles, usually requiring a bit of research to deliver value to the site’s readers. Google dis­ap­proves of low-quality, spammy guest posts, but quality third-party content is as legit­imate as in-house writing.

However, back­links from low-quality sites can harm your search pos­i­tioning — whilst sites with more authority are more dis­cerning about the art­icles they accept. That means it takes a bit of work to find suitable sites to accept a given article. So, I offer one-off guest posting ser­vices — including dis­tri­bution — from just £180.

If you’d like regular, high-quality guest posts to build up your site’s authority, please check out my cost-effective, flexible SEO Plans.

Digital Press Releases

Got news? A new product or service perhaps? Or a new website? How would you like to promote that with a pro­fes­sionally-written press release dis­tributed to over 350 estab­lished news web­sites? I offer syn­dicated, fully Done-For-You digital press releases from just £360.

Infographic Distribution

If you want to act­ively guest post your infographics to get even more traffic, the “out­reach” involved with finding quality sites takes time, too. Most sites also prefer to get a short description or rel­evant article provided with the infographic. So I can help with that infographic pro­motion from just £180.