Digital Marketing Services List

Here’s a com­plete list of the digital mar­keting ser­vices that I can offer UK SMEs. It will take me a while to add pages for all of them, though. In the meantime, if any of the fol­lowing interest you, please contact me for more details.

In other words, when it comes to web design, devel­opment or digital mar­keting, the answer to, “Can you provide X…?” — is usually “Yes!”

How? Years of exper­ience, mostly. I have a very broad skill-set and use various best-of-breed systems to deliver results cost-effect­ively.

Still, your success is my success. So I only offer digital mar­keting ser­vices that I’d use myself.

What About Specialist Web Design & Digital Marketing?

I used to be a spe­cialist — but I grew out of it. Click To Tweet

No, really — when the web first appeared, I was a tech support spe­cialist. Then I mentored internet support spe­cialists. Then became a spe­cialist web designer & developer. I learned a lot in each of those fields, but you know what else I’ve learned?

Spe­cialists are great when you need them, but that’s actually pretty rare. Most of the time their skills are under-used, but they’re usually also of limited use. That’s because they see everything from just one per­spective, have one skill to sell, and only one tool to apply to any problem. Unless they’ve also had plenty of exper­ience outside their spe­cialist field, that is. Broader exper­ience gen­erally makes someone more expert, or at least more capable.

So that “Jack of trades” saying that spe­cialists love to use to justify them­selves is actually a mis­quote. It was ori­ginally, “A jack of all trades, though master of none, is often better than a master of one.”

So why don’t I spe­cialise? I did. Then I saw that building web­sites wasn’t about building web­sites. It’s about solving digital mar­keting problems. So you don’t need a web design spe­cialist, an SEO spe­cialist or a digital mar­keting spe­cialist. You need someone who under­stands all of these things, and is good at solving problems. That’s either a full team — which gets expensive fast — or someone with a lot of exper­ience.

There aren’t many of the latter freel­ancing in web design and digital mar­keting. Even fewer make it their mission to help smaller busi­nesses. So I suppose I’m a spe­cialist in that.

My Web Design & Digital Marketing Skillset

In case you’re looking for a par­ticular tech­nical skill set or a pre­ferred platform, here’s a list of the more well-known ones that I use most often:

• Front end: HTML, CSS, JavaS­cript and jQuery
• Back end: Linux, Apache, MySQL and PHP (aka the “LAMP” stack)
• Plat­forms: Word­Press (including Woo­Com­merce) and PrestaShop
• Tools: Adobe Cre­ative Suite, MS Office, Google Ana­lytics, Google Search Console and G Suite

That hardly scratches the surface, though. Over the years, I’ve also used many more spe­cialist tools, plat­forms, frame­works and resources. If I listed them all, explaining what they were would take ages. I’m also pretty adept at learning new systems, in any case.