Is your website underperforming? Do you suspect it could do better? Are there gaps in your digital marketing strategy?
In fact, most websites stagnate through lack of management. Those launched as “fire-and-forget” projects are often forgotten before any potential clients ever really notice them. The era of “build it and they will come” ended in the late ’90s.
Websites are now essential, but compete with millions of others that are being actively managed. Search engines promote sites with up-to-date, high-quality content because that’s what searchers are looking for. So, keeping your website at peak performance now requires an active web strategy.
That’s fine if you know how all the pieces of the digital marketing strategy jigsaw fit together — but what if you don’t? How can you know what you don’t know?
That’s when you need expert advice.
I’ve been helping small firms benefit from digital marketing for over 15 years. Let me help you.
Have You Got Digital Marketing Strategy?
Digital marketing strategy is a huge topic, ranging from SEO and social to paid ads and video. At its most basic though, there are four things you need to know:
- Where you are now — it’s easy to lose track, as this can grow beyond your own efforts, if done well
- What your goals are — both long-term and in the shorter term
- What constraints you have — plans have to be realistic, or else they’re just dreams
- Which strategies will best help you meet your goals, within your constraints
So it’s best to start with a broad review of your current digital marketing profile. Specialist tools can provide hundreds of data points to assess your business presence across the web. These include audits of your website’s SEO, company social media, reviews, business listings, video usage and more.
Once I have summarised the key points in an easy-to-read initial report, we can arrange a telephone consultation to review them. We’d then also discuss your goals and constraints, to identify which strategies could best help you build your business.
That may be as simple as setting up some systems to give you more useful stats to work with going forward, or you may be inspired to expand your marketing into areas you may not have considered before. Different audiences focus on different marketing channels, so using the right channels for your target market is critical.
You can then decide whether or not to implement the suggested strategies, or to examine some of them in more detail. At the very least though, you’ll know what you didn’t know, and even that’s better than being in the dark.
Clearly, the report and consultation cover quite a lot, so they can provide a lot of value. Smarter marketing is more cost-effective marketing — and that leads to better profits.
Still, my goal is to help smaller UK businesses benefit from smarter digital marketing — and being better informed is just a starting-point. So I offer this initial review and consultation for just £250.