Digital Marketing

5 Top Online Marketing Tips

by | Sep 17, 2024 | ,

Small businesses near Cardiff, Newport and Bristol depend on online marketing services to reach wider audiences on the internet

These days, having a strong online presence is no longer optional for small businesses — it’s a necessity. Popular online marketing strategies can help you reach a wider audience, engage with your customers, and ultimately grow your business in ways that traditional marketing can’t match.

With that in mind, here are a few tips to consider when planning online marketing for your business:

1. Plan Your Online Marketing Strategically

As marketing is everything that leads to sales, it generally takes longer to develop. So marketing strategies need to go beyond day-to-day sales tactics. That means:

  • Identifying your target audience
  • Choosing the right channels and tactics
  • Consistently tracking and analyzing your results
  • Being patient

Beware this common catch: sales rely on traffic and trust, but building those takes time.

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How To Boost Your Business With Easy Reviews [Video]

by | Jun 24, 2024 | , ,

Video Transcript: How To Boost Your Business With Easy Reviews

Have you ever wondered how you can turbocharge sales and search positioning for your small business? The answer is simple — by getting more online reviews!

Reviews have become more crucial than ever. They influence over 90% of online sales by increasing credibility with customers and search engines alike. Yet, reaping the benefits of these golden nuggets of social proof can be a tricky and time consuming task.

Enter the Easy Reviews system by Netcentrics.co.uk.

This comprehensive solution is designed to simplify and automate the process of collecting and showcasing customer reviews and video testimonials. The Easy Reviews system can integrate with any popular review platform, including Google, Facebook, and Yelp, to reach a wide variety of audiences.

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Why Small Businesses Need Video Marketing [Video]

by | Jun 7, 2024 | , ,

Video Transcript: Why Small Businesses Need Video Marketing

Have you ever wondered why some small businesses seem to skyrocket while others struggle to get off the ground? Could it be that the secret lies not in the product or service they provide, but in the way they choose to market it?

In the world of business, traditional marketing methods have long been the go to strategy. From print ads in newspapers and magazines to billboards and direct mail, these methods have reliably attracted customers for decades. However, as we move deeper into the digital age, these methods are becoming less effective in capturing the attention of potential customers.

Now imagine a marketing method that not only captures attention, but also engages, educates, and entertains all at the same time.

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How A Google Business Profile Helps Local SEO

by | May 1, 2024 | , ,

Google Business Profile was Google My Business

Google Business Profile was Google My Business

Google Business Profile (GBP) — previously known as Google My Business (GMB) — is becoming more and more essential for small businesses hoping to thrive locally. Are you a local business keen to get more website visits from customers in your area? Then claiming and optimising your Google Business Profile (GBP) will let you:

  • List your business location or service area on Google Maps and local search results
  • Display key information in local searches like opening/closing times and contact details
  • Boost your local search rankings to reach potential customers searching for related services or products in your area

Getting Started With Google Business Profiles

Even if you’ve never set up your own GBP listing before, Google may have already created one for you to claim.… Read the rest “How A Google Business Profile Helps Local SEO”

Professional Web Designer or DIY Web Design?

by | Apr 12, 2024 | , ,

Professional web designer

Hiring a professional web designer pays for itself

Hiring an experienced, professional web designer offers huge advantages over relying on DIY website builders or cheap web design services. Yet many small businesses still cripple themselves by falling for the false economy of cost-cutting on this business-critical investment.

So, put simply, here’s how the key benefits of professional web design compare to those other options:

  1. Saving Time vs Wasting Time: Time is not free. It’s the only thing you can never buy back. Professional design is not fast, but learning to do it well enough to compete takes far longer — and you are competing with firms who hire professionals. DIY site builders may look like a shortcut, but buying a spanner won’t make you an engineer.
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How To Start A Small Business Website: The Essentials

by | May 29, 2023 | , ,

Planning to start a small business website

If you have a small business, or are thinking of starting one, you’ll need an effective, affordable small business website. There’s a lot to consider though — and many small businesses fail because they’ve overlooked one or more of the essentials. So here’s how to start a small business website.

Ready? Let’s begin!

What Every Small Business Needs

First, there are a few things every business needs. Hopefully you’ve considered these already, but let’s cover them briefly, just in case.

A Good Offer And A Realistic Target Market

Targeted marketing

Effective targeting is vital for sales.

The key words here are “good”, “realistic” and “target”.

Startups often hope to sell something they like to “everyone”. That rarely works — especially if no-one else sells anything similar.… Read the rest “How To Start A Small Business Website: The Essentials”

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Since 2005, I’ve helped small firms grow online through cost-effective:

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