Customers love video, but do you know what they love even more? Being in control. So today I’m proud to launch another new service — interactive video marketing for small businesses!
Ask your audience what they want to see. Then offer it to them and let them respond — all in one video.
Check out the example on this page. Then read on to see how you can be one of the first to use this amazing new technology in your digital marketing.
How can Interactive Video Marketing help you?
Videos are incredibly popular and engaging, even without interactive elements. Inviting the user to choose their path through a series of related clips linked together by multiple-choice questions makes them even more compelling. This sort of positive engagement with your brand makes viewers more likely to buy from you.
These interactive videos also let you present viewers with a message and Call To Action tailored to their specific choices. This could be a coupon offer or mailing-list opt-in, or even an in-video purchase button for a relevant product.
For instance, a body builder and a dieter might both be searching for a gym, but for very different reasons. If you target either one with your marketing messages and offers, the other is less likely to convert into a customer. Yet if your marketing video presents a message tries to appeal to both, it won’t be as convincing to either.
Wouldn’t it be better if your video could ask the viewer what their goals were, then tailor its message and Call To Action to their responses? With Interactive Video Marketing, you can. …but it doesn’t end there.
What else can Interactive Video Marketing do?
Interactive videos can include several levels of choice, and decision paths that either branch, converge, or loop back to previous choices. So they can either filter viewers towards an increasingly-specific goal, or just run highly engaging, multiple-choice polls.
Alternatively, these videos can offer a full menu of the clips they contain. That lets viewers choose which clips to watch freely, like chapters in a reference book.
My interactive marketing video solutions can also provide anonymous, aggregate data on which choices were most popular with the viewers. Oh, and it’s possible to personalise videos, too — though as yet, my existing personalised videos are a bit more effective at that. Still, the ability to create a single video that can show different, dynamic text to each viewer, adds even more power and flexibility.
How creative can you get?
Interactivity alone can be engaging enough to get people to view far more of your video than they’d normally consider. Each choice renews their interest, so the clips between may not even need a storyline.
Still, storytelling is a very effective marketing tactic, and video is a natural medium for that. We’re hard-wired to love stories — and being given a chance to shape them is almost irresistible. That’s why adventure games have been incredibly popular over the past few decades.
So when Netflix recently released “Black Mirror: Bandersnatch” as an interactive “choose your own ending” video, it didn’t just go viral. Many people watched it repeatedly, trying to find different paths through the tale each time.
Stories can also be very persuasive. Those that illustrate how your solutions have solved other clients’ problems are obviously powerful sales tools. Stories that demonstrate how your solutions can outperform others are very effective too.
Still, giving the customer control of the narrative builds even more trust. It effectively lets them convince themselves. So whilst constructing and filming a coherent branching storyline can be complex, the potential opportunities offered by interactive storytelling are enormous.
Until now, interactive video marketing has been extremely expensive. This brand new technology streamlines the process of creating and delivering interactive videos, bringing it within reach of smaller businesses. Right now, very few companies can offer it as a service — and no one else offers it as part of a flexible, multi-strategy digital marketing package.
I can create one-off interactive marketing videos, or provide them even more cost-effectively as part of my unique “SEO Plus” Plans (at the “Pro” level). So this is your chance to be one of the first to utilise this amazing new strategy.
How much? Well, bespoke videos can easily cost thousands, so it would be reasonable to expect this to cost even more. It’s certainly worth a lot, in terms of what it could make you in increased sales. However…
It’s my mission to help small businesses benefit from new web technologies. Also, I can already provide a range of stock media and animation techniques that can provide affordable video clips.
So, I may be crazy, but I’m currently offering short interactive marketing videos starting from just £720 each, or just £650 each on my “SEO Plus” Plans. That’s for up to a minute of video in total, plus one month of the specialised hosting that these videos require — usually plenty for a video ad campaign. It assumes using the affordable media noted above, or your own clips, as bespoke film production costs are more variable.
How will YOU beat your competitors with interactive video marketing?