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Enough with the doom and gloom. As small business owners facing this coronavirus lockdown, we need to remember:

  • Bad news and fear sell papers. So they get over-pro­moted.
  • Good news is coming from other sources. Share hope, not fear.
  • The game has changed, not ended. We lose if we admit defeat.
  • Everyone is being hit — but that levels the playing field.
  • Adapt­ab­ility is the small business advantage.
  • Neg­at­ivity under­mines cre­ativity and planning.
  • Our fam­ilies and teams need to see con­fidence, not fear.
  • Stress also under­mines the immune system. Breathe, and calm.
  • Mutual support, determ­in­ation and flex­ib­ility will win.
  • No entre­preneur sur­vives without being able to see hope in adversity. Silver linings may be a razor’s edge at times, but that’s where we find the silver.

Business Reality Check

Choose opportunityMany UK firms have spent the last week in a panic, fig­uring out remote working and scaling back on expenses. That was inev­itable, but ulti­mately, as the saying goes, “This, too, shall pass”. We need to protect our health right now, but also prepare for recovery. So here’s how we can do the latter.

First, remember mar­keting is what turns a pastime into a business. It’s often cut in a recession panic, but that just reduces sales, making it harder to survive. You can’t grow by shrinking.

Second, how often have you longed for time to work on your business instead of just working in your business? Time to plan. Time to doc­ument pro­cesses. Even time to come up with new offerings. This coronavirus lockdown just gave you that time. Don’t just focus on what gov­ernment support you can get. Use this oppor­tunity to refine your pro­cesses.

Even better, take this as a pause to pivot. Reinvent and ready your business for the recovery.

Turn Adversity Into Opportunity

There are many ways to do this, espe­cially online. After all, having tried remote work, many won’t go back to high office rents and long commute times. The economy just moved even more online, so you need to respond to that.

Some oppor­tun­ities, like online meetings, can help your business now. Others will help you prepare for recovery. Still others can be side pro­jects — espe­cially if your normal ser­vices have to be provided in person. Still, the bottom line here is:

If your business isn’t online already, you need to get it online now. Nat­urally, I’m doing everything I can to help you achieve that more easily (see my summary below).

Opportunities During the Coronavirus Lockdown

Keep Calm and Wash Your Hands

(click for a poster from the CDC)

There are too many options to list here, let alone detail them. Still, here are a few of the common ways to make money online.

  • Paid webinars, including:
    • Courses
    • Online con­sultancy (one-to-one or in groups)
  • Mem­bership sites, selling members-only content
  • E‑commerce, including:
    • Online ordering of your existing products
    • Drop-shipping
    • Affiliate sales
    • Down­loadable products
  • E‑books and down­loadable courses
  • Product Review blogging
  • YouTube videos (espe­cially tutorials)

…and that’s just off the top of my head.

Even if you don’t feel these could apply to your business (or a new side-business), you could still gen­erate leads now for when you’re able to resume deliv­ering your ser­vices. Con­sider what you could offer as a (down­loadable) lead gen­erator for people signing up to hear when you’re resuming oper­a­tions.

If you need more than leads right now, con­sider what you could offer to get advance bookings. Give people some­thing to look forward to. Help them feel better for getting ahead of the game when recovery happens. Delivery dates may have to be pro­vi­sional, and backed by a strong guar­antee, but a first-come-first-served approach usually works. A regular weekly email update on your estimated re-opening date could keep them reas­sured in the meantime.

Time For Good News

In the meantime, figure out what your target audience really wants, and focus on serving them, rather than just selling to them. What most want right now is good news and reas­surance.

So, if you use social media, blogging, or video channels, focus on providing good news about the current situ­ation. Build brand awareness and a pos­itive message whilst you’re pre­paring your business for the future. If you’re strug­gling to find ideas for content, or just with cre­ating it, I can help with that.

If you don’t use social media for your business yet, now would be a good time to start. My FREE social media mar­keting dash­board includes some PDFs on how to do this.

How Can I Help You Through The Coronavirus Lockdown?

Let me know if you need a hand with planning or imple­menting any of ideas above, or dis­cussing any other web-based ideas.

I’m also making these changes to help you:

Don’t fret — act!

Get in touch today!