Marketers have been predicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video marketing trends and predictions for the end of the year and beyond.
Get started with video marketing now, so that you don’t get left behind as we head into 2018!
1. Online Video Spend Will Keep Increasing
Average spending on original digital video has skyrocketed in the past few years.
How much? Total video ad spend during the first half of 2016 grew 67 percent to ?474 million, according to the Interactive Advertising Bureau UK.
Those findings signal two important video marketing trends:
- The digital video space is becoming increasingly competitive, driving the push for professionally produced video assets in order to stand out.
- Brands are seeing a good return on investment for putting serious money into advertising in the digital space.
There’s little reason to think that this train is going to slow down anytime soon.
2. Facebook Video Will Continue to Increase in Prominence
With this increase in video advertising, marketers can’t ignore Facebook video.
YouTube is still a powerhouse, but Facebook has put serious work into making video an attractive channel for consumers and advertisers alike.
Its acquisition of Instagram only enhances this. And the company has also tweaked their algorithm to encourage hungry marketers to upload videos on their platform. Facebook videos uploaded natively to the platform are seeing 10 times higher reach than YouTube links, research shows.
Clearly, marketers will continue to flock to Facebook video for as long as Zuckerberg continues to sweeten the pot.
3. Websites Will Focus More on Video
Whilst Facebook, YouTube, Instagram, and Snapchat currently dominate the video space, major media groups like Vox are also moving towards heavier video integration.
The push for more “responsive” website design came through a few years ago, encouraging fast-loading sites that looked good on simultaneously mobile, tablet, and desktop. Expect companies and web designers to do the same to make websites more video-friendly.
It’s just good business. Video host Wistia found that users spend 2.6 times longer on web pages with video than on those without.
4. Video Marketing Trends Will Drive Overall Marketing Strategies
Capitalizing on these video marketing trends will require marketing teams to consider their strategies with video in mind.
Many consumers say they’d like to see more video content from marketers. This means small businesses will need more video-savvy marketers through 2017 and beyond.”
5. Live Video Will Take Center Stage
Facebook Live. Instagram Live. Periscope.
Live streaming is one of the premier video marketing trends now and for good reason: Facebook users now watch live for three times longer than non-live videos. That level of stickiness is hard to ignore.
Ready to get your company ready to capitalize on the latest trends? Give your business a boost with these small business video marketing services.