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Mar­keters have been pre­dicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video mar­keting trends and pre­dic­tions for the end of the year and beyond.

Get started with video mar­keting now, so that you don’t get left behind as we head into 2018!

1. Online Video Spend Will Keep Increasing

Video Marketing trendsAverage spending on ori­ginal digital video has skyrocketed in the past few years.

How much? Total video ad spend during the first half of 2016 grew 67 percent to ?474 million, according to the Inter­active Advert­ising Bureau UK.

Those findings signal two important video mar­keting trends:

  • The digital video space is becoming increas­ingly com­pet­itive, driving the push for pro­fes­sionally pro­duced video assets in order to stand out.
  • Brands are seeing a good return on investment for putting serious money into advert­ising in the digital space.

There’s little reason to think that this train is going to slow down anytime soon.

2. Facebook Video Will Continue to Increase in Prominence

With this increase in video advert­ising, mar­keters can’t ignore Facebook video.

YouTube is still a power­house, but Facebook has put serious work into making video an attractive channel for con­sumers and advert­isers alike.

Its acquis­ition of Ins­tagram only enhances this. And the company has also tweaked their algorithm to encourage hungry mar­keters to upload videos on their platform. Facebook videos uploaded nat­ively to the platform are seeing 10 times higher reach than YouTube links, research shows.

Clearly, mar­keters will con­tinue to flock to Facebook video for as long as Zuck­erberg con­tinues to sweeten the pot.

3. Websites Will Focus More on Video

Whilst Facebook, YouTube, Ins­tagram, and Snapchat cur­rently dom­inate the video space, major media groups like Vox are also moving towards heavier video integ­ration.

The push for more “responsive” website design came through a few years ago, encour­aging fast-loading sites that looked good on sim­ul­tan­eously mobile, tablet, and desktop. Expect com­panies and web designers to do the same to make web­sites more video-friendly.

It’s just good business. Video host Wistia found that users spend 2.6 times longer on web pages with video than on those without.

4. Video Marketing Trends Will Drive Overall Marketing Strategies

Cap­it­al­izing on these video mar­keting trends will require mar­keting teams to con­sider their strategies with video in mind.

Many con­sumers say they’d like to see more video content from mar­keters. This means small busi­nesses will need more video-savvy mar­keters through 2017 and beyond.”

5. Live Video Will Take Centre Stage

Facebook Live. Ins­tagram Live. Peri­scope.

Live streaming is one of the premier video mar­keting trends now and for good reason: Facebook users now watch live for three times longer than non-live videos. That level of stick­iness is hard to ignore.

Ready to get your company ready to cap­it­alize on the latest trends? Give your business a boost with these small business video mar­keting ser­vices.