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LocalCrowd — Citation & Review Management for Local SEO

Review management for local SEOIf you serve local markets, you need to focus on local SEO. For that, you need con­sistent cita­tions and lots of pos­itive reviews. Trouble is, citation and review man­agement can be hard work. You need to:

  • Promote your business on major web­sites
  • Monitor your cita­tions to fix incon­sist­encies and duplicates
  • Track how cus­tomers find your business on search engines
  • Get more pos­itive reviews
  • Respond to neg­ative reviews to manage your online repu­tation
  • Measure how your online presence is really helping your business

So, what’s the solution?

Introducing LocalCrowd

Local SEO review management dashboard

Are your local listings good enough?

Scan your listings NOW!

Loc­al­Crowd is a citation and review man­agement tool that helps you control your online repu­tation.

Would you like an easy way to gather reviews? One that could auto­mat­ically send reminders when needed and alert you to any new reviews posted?

How about an easy way to keep your business details updated across dozens of dir­ect­ories? Or to monitor how many times your profile had been seen on those sites? Or just to track your site’s rankings for key local search terms?

These are just a few of the ways Loc­al­Crowd can help. It’s like crowd­sourcing your own success!

How LocalCrowd Works

Loc­al­Crowd gives you the tools you need to dom­inate your local market:

Review Management

  • Track reviews on mul­tiple sites
  • Reply to all your reviews from one dash­board
  • Get more pos­itive reviews
  • Manage unfair reviews
  • Easily add your top reviews to your site
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Citation Management

  • Get listed quickly on lots of major dir­ect­ories
  • Syn­chronise your business profile edits to keep listings con­sistent
  • Avoid con­fusing duplicate listings

Local SEO Analytics

  • Measure profile views and other key local engagement metrics
  • Track your local search rankings
  • Monitor the repu­tation of your local business

Bonus 1: Google My Business Management

Did you know that Google lets you post pro­mo­tional updates dir­ectly to your Google My Business (“GMB”) page? It can be a great way to connect with cus­tomers who search for your business name on Google — which many do just prior to a sale.

The catch? Google only dis­plays these updates for a week.

The solution? Loc­al­Crowd — which now lets you schedule GMB posts and auto­mat­ically re-post them when they expire.

Bonus 2: SEO Plus Plans Combo

Loc­al­Crowd works even better when com­bined with my uniquely flexible “SEO Plus Plans”. Those, in turn, combine powerful SEO tech­niques with a far wider range of optional digital mar­keting tactics. So any of these packages offers huge value as-is.

Still, I’ve long been on a mission to help smaller UK busi­nesses benefit from cost-effective digital mar­keting. So you’ll get Loc­al­Crowd for just £75 per month if you combine it with any of my SEO Plus Plans.

Boost sales & local SEO with better reviews & citations

…and all for just £97 per month*.

* 3 month minimum con­tract (then monthly), subject to my Terms.

FAQs for LocalCrowd Review Management

How can review management help my business?

Good citation and review man­agement boosts organic (unpaid) search pos­i­tioning for local and general search terms. It can also get your business fea­tured in the “map pack” above other organic search results. Why should that matter, though?

Well, almost all con­sumers now search for new local busi­nesses online. In fact, local search terms account for 46% of all searches on Google. Also, 16% of local mobile searches lead to a sale within 24 hours. So local search per­formance can make or break a small business.

Voice search is growing rapidly, too — with cus­tomers notably checking details like shop opening hours. Where do voice search bots like Siri, Cortana, Alexa and Google Assistant find that inform­ation? On dir­ect­ories, review sites and other business pro­filing systems like Google My Business.

Online mar­keting moves fast. As cus­tomer beha­viour changes, search engines respond. So you can’t afford to fall behind.

How can I handle unfair feedback?

All busi­nesses get neg­ative feedback at times — and that can be valuable. After all, con­structive cri­ticism is how we learn and grow. Still, sending cus­tomers to review sites risks com­plaints going public before they can be addressed privately.

Until you have lots of pos­itive reviews, even one or two poor ones can have a big impact. So that risk puts many small firms off even starting to gather reviews. Loc­al­Crowd can help you to address cus­tomers’ con­cerns before they go public. That helps you to improve your service, as well as your online repu­tation.

Loc­al­Crowd can help you manage reviews across a large range of sites, which each with their own policies for accepting reviews. Some, including Google, forbid this fil­tering of reviews, requiring you to reply to unfair reviews instead. So Loc­al­Crowd lets you turn review fil­tering on or off as you require. It also lets you respond to reviews from mul­tiple plat­forms through a single dash­board.

In any case, you are solely responsible for ensuring your review man­agement pro­cesses comply with the policies of the plat­forms you use.

How does LocalCrowd help me get reviews?

Loc­al­Crowd provides editable tem­plates for requesting reviews, with optional pre-screening of ratings as noted above. You can add links to any site that provides a suitable review URL, and schedule follow-up mes­sages for clients who don’t respond promptly.

These review requests are nor­mally sent through a special email platform to max­imise deliv­er­ab­ility. You can also add clients’ phone numbers to send the requests by SMS. Text mes­sages benefit from a much higher open rate than email, though extra charges may apply.

Why aren’t all my listings identical?

The content and formatting of listings are con­trolled by third-party sites. Over time, updates to those sites and acci­dental duplicate listings can create incon­sist­encies. Loc­al­Crowd can help you to find and correct these errors, within the limits imposed by the third-party plat­forms.

 

Please contact me with any further ques­tions — or check out my blog post on Mas­tering Local SEO for more details. Oth­erwise, don’t give your com­pet­itors a head start — get Loc­al­Crowd on your side today!