Your customers are mobile, so your business needs to be, too. What’s best for business, though — a mobile website or mobile app?
At first glance, it’s an odd question. They both reach mobile users, right? So, either one should be enough. In which case, mobile-friendly websites tend to require far less investment than mobile apps, so they’re the obvious choice.
True — but that’s not the whole picture. Mobile apps aren’t always expensive, and they offer advantages that mobile websites can’t. Some audiences prefer using apps to websites, too. In fact, either may be the most cost-effective option, depending on your goals and target market.
Hopefully, you’ll find the digital marketing infographic below helpful in deciding which is best for your business.
So, Do You Need A Mobile Website Or Mobile App?
As you can see, it doesn’t have to be a choice. Mobile websites and mobile apps reach different audiences and offer different features. So, ideally you’d have both.
Of the two, a website provides a vital hub for your online presence — but it can only reach your customers when they are online. Mobile apps can deliver key content and reinforce your brand even without an internet connection.
So why not have both? Well, the usual barrier is the cost of mobile apps. Just one native app for a single platform (normally either Apple or Android) can easily cost £10k to £500k. Bespoke development for mobile phones is simply that complex and time-consuming.
Here’s the good news, though — most smaller businesses don’t need bespoke development. Turning common features into components can significantly reduce development costs. As a result, as well as providing mobile-friendly websites, I can currently offer two business mobile apps (Apple and Android) from just £997.
It doesn’t have to be a choice any more.