December — ’tis the season of goodwill… and distractions. We’ve just had Black Friday, today is Cyber Monday, and in the UK, next Saturday is Small Business Saturday. This Small Business Week is great for retail.
Still, the holiday season can be tough on small service businesses. Distractions delay decisions, and sales often slow down long before the Christmas week.
So that should make it an ideal time to plan marketing strategies for the New Year, right? After all, you don’t want a slow start in January 2020, too.
Here in the UK though, many small businesses have told me this year’s extra December distractions aren’t helping. Uncertainty feels like it increases risk, even when it doesn’t actually do so. Trouble is, the tempting response of delaying marketing often does increase risk.
Marketing drives sales, so delaying it can easily cost you more in missed sales than you “save” in the short term. So here’s an incentive to stay focused and carry on building your business from now until it’s actually Christmas week. At the risk of invoking the spirits of sitcoms past, I call it:
Carry On Christmas
This is a staged discount, starting at 45% off in the first full week of December, reducing by 15% per week until Sunday, 22nd December. It applies to all full website design, redesign and web development bookings for December or January that are confirmed (with the relevant deposit) in those first three weeks of December.
This offer is limited by my availability, as there are only so many projects I can take on in two months. Larger projects can extend to three months or more, but the discount will still apply as long as they start before February.
Getting started is easier than you may think. You don’t need to plan the whole project — it’s my job to walk you through that. Just let me know what your goals are using my “get a website quote” form.
I’ll respond with a quote for the work (possibly after a few clarifying questions). If you like that, I’ll ask for a deposit to book it in. If you then want to take a break until January, just say so, and enjoy Christmas knowing you’ve committed to positive action in the New Year.
Already got a website?
Great — and if your site is already bringing in plenty of leads without any extra promotion, congratulations!
Otherwise, now’s the ideal time to start one of my “SEO Plus” flexible digital marketing plans. You’ll get a 15% discount for signing up this week, reducing by 5% per week. The discount you sign up at will be locked in for the duration of your plan. So if you sign up this week, you’ll get 15% off every month that you stay on the plan.
Whilst SEO isn’t a quick-fix, these flexible plans offer far more than just SEO. Some of those options — notably Press Releases and help with Facebook ads — offer faster results than SEO. The bigger the plan, the more options you get.
Act now! Price goes up in:
Happy Small Business Week!
I hope these offers help you to carry on building your business through the distractions of early December. That way, you can enjoy the Holiday Season properly, secure in the knowledge that you’re lined up for a prosperous New Year!