Advanced Content Marketing

Whilst blogging is the simplest form of content marketing, it’s also so popular that it’s hard to stand out. For that, you need to consider more advanced content marketing options like those below.

Many small businesses overlook these options, assuming they’re too complex or expensive to achieve. They can be, if you go about them the wrong way. Yet that’s exactly why they’ll help you to stand out. So with a little help to do them the right way, they can be very effective,

Video Marketing

Video marketing is incredibly persuasive and easier than ever. Marketing videos and animations used to be too costly for many small firms, often running to four figures or more per minute. Now they don’t all have to cost that much.

Of course, that means video marketing is everywhere. So I offer several special services to help your video ads stand out. Please check out my video marketing page for more details on these services, and my video demos page for some example showreels.

Infographic Design & Distribution

Infographics — information-rich charts and diagrams like the example on this page — are among the most popular and widely-shared forms of content on the web. That’s because we remember 80% of what we see, but only 20% of what we read. Images aid communication, colours influence emotions, and emotions sell.

Everyone likes a pretty picture, but make it pretty and informative and they’ll want to share and re-share it. Make sure your brand is on it, and link it back to your site if possible — and that’s viral advertising.

Infographics can be great alternatives to guest posts, too. Not only does this show your branding on other sites, but it ensures that you get a link back from popular page on a quality site.

Researching stats and creating infographics with viral sharing potential takes a fair bit of time and skill. So, I can provide infographics from just £360 — including stats research.

Promoting your infographics on other sites also helps to get even more traffic. However, the “outreach” involved with finding quality sites takes time, too. Many sites will want a short description or relevant article provided along with the infographic. So I can help with that infographic promotion from just £180.