Why Websites Need Maintenance
The web changes fast. Technologies advance daily, and older systems become unusable without updates.
Hackers also keep finding new ways to attack your site and its visitors — often invisibly. So many sites unknowingly spread malware. No site is too small to be a target. If it gets visitors, it can be used to spread malware. That’s bad for your customers and your business.
Left unchecked, such external factors can break any site. Site performance also directly affects SEO. So regular website maintenance is business-critical.
Why Business Websites Need Support
Marketing evolves as rapidly as technology. So at least some parts of online marketing probably don’t work in the way you think. Still, your competitors actively manage and promote their websites. So you’ll have to do that, too.
Sadly, there’s lots of outdated, inexperienced and even fake “advice” around. Most is only valid in specific contexts or for certain sizes or types of businesses. So real support goes beyond website edits and fixes — and many small businesses fail without experienced advice on hand.
Having specialised in supporting small startups for almost 20 years, I can help with a lot more than “just” building websites, SEO, content and video marketing, Whilst established firms often hire business coaches, lots of small firms struggle to work out things like pricing, branding and marketing strategies, as well as marketing automation on their own. There’s a lot to learn, so having an experienced advisor on hand can make a huge difference.