Why Websites Need Maintenance
The web changes fast. Search engines change algorithms. Web technologies evolve. So do market trends, prices, products, and your competition.
Hackers also keep finding new ways to attack your site and its visitors — often invisibly. So many sites unknowingly spread malware. No site is too small to be a target. If it gets visitors, it can be used to spread malware. That’s bad for your customers and your business.
Left unchecked, such external factors can break any site. Site performance also directly affects SEO. So regular website maintenance is business-critical.
Why Websites Need Support
Still, real support goes beyond website edits and fixes. Your competitors actively manage and promote their websites. So you’ll have to do that, too.
Here’s the catch: there’s lots of outdated, inexperienced and even plain fake “advice” to filter through. So many small business websites fail without proper support. Having an experienced advisor on hand can help you to make more money.
Over time, professionals accumulate skills, tools and resources that can help with your marketing. You’d find many of these costly or even impossible to access on an occasional basis.
I’ve been building websites for over 25 years and specialised in helping small businesses for over 16. So I can help a lot.