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Why Business Websites Need Support

Running a website well isn't easy.

Starting a business is rarely easy, as growth only occurs outside the comfort zone. Negative "advice" from well-meaning yet inexperienced and risk-averse friends and family doesn't help. So having an experienced advisor to bounce ideas off (and help you stick to the good ones) can help a lot.

Online marketing evolves fast, too. So there's lots to learn — and lots of outdated or otherwise bad "advice" around. In fact, many aspects of business don't work the ways most people think. There's no silver bullet, but experience can help you side-step costly experiments as you learn what strategies work best in your specific case.

Still, there are some common factors to success. Practice, patience and perseverance; investing in marketing; actively managing assets like websites; focusing on stats trends, not snapshots -- and investing in experieced help for the bits you don't like doing.

Why Websites Need Maintenance

Many sites unknowingly (and often invisibly) spread malware to visitors. As the web evolves rapidly, hackers find new vulnerabilities to exploit every day. No site is too small a target. Also, in unmaintained systems. obsolete data can easily add seconds to every page load, crippling SEO and sales.

Left unchecked, such factors can break any site. So regular website maintenance is business-critical.

Why Get Support From Netcentrics.co.uk?

On the systems I build, I can access code that's normally hidden to prevent hacking or accidents. Stuff that DIY platforms don't even let their own support agents touch. Wit that, and three decades of site-building experience, I can achieve more than most.

Also, it's easy to forget the processes when you're too busy to maintain your site regularly. I do this stuff every day. So it's generally simpler and far more cost-efficient for me to do stuff than to explain it repeatedly.

Still, here's why my support is truly unique:

• When I started building websites in 1996, under 500,000 existed.
• I've specialised in supporting small startups for almost 20 years.
• Unlike most agency staff and freelancers, I've run small businesses (offline and online) for over 35 years.
• I spent several years mentoring award-winning tech support teams for several of the UK's first major ISPs (back when that required understanding how the tech worked).

As a few folks have said in network meetings, "Oh wow — you're one of the originals!"

Yes, I suppose I am — and it makes a difference. That's why I can help you solve problems most agency staff and other freelance designers have never experienced.