Bespoke Web Design For Small Businesses
Professional web design adds value that standardised solutions just can’t provide. Advanced features and bespoke user experiences boost sales and competitiveness, leading to faster growth.
Still, such custom work does require time and skill to analyse, design and implement. So Simple Sites aim to help small businesses on limited budgets. When those aren’t enough – or even if you just aren’t sure – get in touch to discuss your goals.
Why Professional Website Design?
Experience matters when assessing advanced website projects. There may be several solutions, some using common (or uncommon) components, whilst others may need to be designed and built from scratch. The details of your goals and circumstances will affect which of these will be most suitable.
Sometimes, it’s pretty obvious that you need more than a basic solution. Common professional web design requirements include:
- Bespoke Web Design — memorable branding and polished design helps your company stand out
- WordPress development — WordPress is so flexible that most CMS projects use it.
- Advanced ecommerce — including large catalogues or features like dropshipping or print-on-demand
- Membership sites — from members-only content to forums and multi-level memberships
- Bespoke web development — some projects need coding from the ground up
Professional web design and development isn’t just about graphic design and coding, either. It’s about avoiding mistakes like these and these. In business, mistakes lose sales. Those lost sales can easily cost you far more than engaging an experienced, professional web designer.
Investing In Success
Unlike a personal website, your business website must compete in the 24/7/365 marketing race. It’s both a vehicle and a sales team. The chassis, engine, fine-tuning and training all make a difference to performance, so your leading competitors invest heavily in those.
Sure, a standard runabout will get you on the track – and around it, if you know how to drive. It won’t give you the best chance of winning though, and underinvestment or cutting corners both increase the risks of failure.
So, if you want a better chance of winning, do you spend ages drawing up a detailed blueprint for a new vehicle yourself and hope a local garage can build it? Or engage an experienced professional to analyse your goals and develop a better plan?
Pricing & Planning Professional Websites
For more complex professional websites, I’ll offer a paid “Discovery” phase to allow for proper analysis before you commit to the whole project. For projects that seem likely to cost under £3k, this is optional and costs just £300. More complex projects will need more research.
If you then decide to go ahead with the project, the cost of Discovery reduces the project price – so it is effectively free. That way, you get lower risk and a better solution, and I get a happier client.