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Professional Websites

As a pro­fes­sional web designer, even my simple website solu­tions are built to pro­fes­sional standards. That includes effective visuals, responsive (mobile friendly) and search-engine friendly code and user-friendly nav­ig­ation. So “pro­fes­sional web­sites” is just shorthand for sites that do more than my simple sites, but don’t include full eco­m­merce or bespoke web devel­opment.

These growth-focused web­sites are built to let you add and edit unlimited pages of content. So how can that help your business grow?

Well, search engines prefer sites with lots of fresh content. Good content also attracts back­links from other sites, which are vital for SEO. That’s the essence of content mar­keting, and pro­fes­sional web­sites let you take full advantage of that.

One of the simplest ways to start content mar­keting is to run a blog, or a news page on your site. For that, you need some sort of content man­agement system, or CMS. As these are built around a database, a CMS can be expanded with lots of other “dynamic” fea­tures too. For instance, mem­bership sites can help to increase engagement with your target audience, and even charge sub­scription fees for high-value content.

Such editable web­sites are more attractive to hackers though. So they need security main­tenance, which I provide through my Pro Hosting Plus package.

Business Sites — Professional Blogs & CMS Websites

WordPressOf all the blog and CMS plat­forms, Word­Press is the most famous. Many designers use nothing else. Others prefer altern­atives like Joomla, Drupal, CraftCMS, Octo­berCMS or CMS­MadeSimple. I’m happy with various systems, but Word­Press is the most popular, flexible default option.

Word­Press powers over 30% of web­sites and almost 60% of all CMS sites. That’s because it’s extremely user friendly and flexible. Thou­sands of plugins let Word­Press (WP) provide advanced eco­m­merce, book appoint­ments, run online com­munities and more. Unless the fea­tures you need are quite unique, there’s probably a Word­Press plugin for them.

WordPress Development

Word­Press also lets developers (pro­grammers) like me write bespoke plugins to provide fea­tures that existing plugins don’t.  We can also dig into the code when things go wrong.

Still, some web designers use the title of “Word­Press developer” just to mean they build sites with Word­Press. It doesn’t always mean that they can code. That may not be a concern, but can easily become one as your business (and Word­Press itself) evolves. So it’s worth checking that, just to be on the safe side.

Membership Sites

Clubs, char­ities, events organ­isers and pro­fes­sional asso­ci­ations often want to create “members-only” content. Some charge sub­scrip­tions for this, whilst others are free. Still, all mem­bership sites need a system to let people register, login and manage their on-site pro­files.

Mem­bership sites may let members chat in forums or publish their own content — among many other pos­sible fea­tures. Such com­munity sites are a great way to support a club or promote a cause.

Unlike blogs, mem­bership sites aren’t limited to a few staff logins. As such, security and per­formance con­cerns are even more vital for this type of site.

Unlimited pages = endless oppor­tun­ities

Start today!