Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a very cost-effective way to increase website traffic and boost sales. So investing in SEO will help your business grow. If you’re targeting local markets like Bristol or Cardiff, SEO can help by focusing on specific Local SEO techniques.
Despite all that, cheap SEO “specialists” have managed to give it a bad name. They often “guarantee” a first-page listing, then target keywords that nobody searches for. Others use quick-fix hacks, then disappear when Google penalises your site.
So, let’s be clear — SEO is an investment. Investments take time and carry risks. Risks always increase if you try to cut costs too much, or if you rush things. It takes skilled work and specialist tools to find and compete for search terms that will deliver website visitors. Done properly though, SEO can be a very wise business investment indeed.
In other words, you don’t just need SEO. You need safe, cost-effective, white-hat (ethical) search engine optimisation solutions. So, that’s what you get with my flexible SEO Plans and Local SEO services.
Why Search Engine Optimisation?
Effective SEO delivers genuine “organic” search visitors who are actively seeking your services. Such visitors are far more likely to become customers than others. Good search positioning also increases trust in your brand — which naturally improves sales.
These benefits of SEO last beyond your original SEO campaign. By comparison, traffic from ads dries up as soon as you stop paying for it.
Paid ads don’t build trust, either. They’ll get your offer seen quickly, but even the best offer won’t sell if people don’t trust it. So the trust earned from good organic search positioning can improve click-through rates on your paid ads. That can also reduce the cost of those ads. So SEO even improves paid ad campaigns.
That’s why SEO companies and consultants often charge £500+ a month for small business SEO. Good search positioning for popular keywords can easily generate a positive ROI on that level of investment in most industries.
Small Business SEO : Cardiff, Newport, Bristol
Still, investing that much in SEO can be challenging for smaller firms. I aim to provide safe, cost-effective SEO and digital marketing services for small businesses in the UK*. So, I offer Local SEO services from just £97 per month and extremely flexible SEO campaigns from just £150 per month.
* Especially, but not exclusively, to SMEs near Cardiff, Swansea, Newport, Bristol, Hereford and Gloucester. If you’re further afield, I’ll still be happy to help.
Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks! — Tim D.
Local SEO : Cardiff, Newport & Bristol Area
Local clients are the lifeblood of many SMEs in Wales and the Southwest. So many think they don’t need SEO. Cardiff and Bristol based firms often want clients near Cardiff and Bristol, but search engines focus on national markets, right?
Not exactly. Google knows where your visitors live, and promotes services close to them. At least, it promotes firms that get their “Local SEO” factors right.
That’s especially true when visitors use “local searches” like “Web Design Newport” or “SEO Cardiff”. Such searches often display Google’s “Local Pack” — the block of businesses and map above other organic results. So good local SEO can really put your business on the map.
The local pack also shows a star rating based on your reviews. That builds trust, which improves sales.
So local searches provide valuable, targeted leads for firms who serve local clients. Targeted leads cost far less per sale than traditional broadcast marketing. Why? Because they are far more likely to convert into customers than those searching for more general terms — or worse, not searching at all.
How Is Local SEO Different?
Local Search Engine Optimisation focuses more on location and reputation than general SEO. So local SEO factors include structured data, reviews and the NAP citations that search engines use to validate your business location.
Even tiny variations in NAP citations matter, but some listings get reformatted occasionally. So it’s worth making sure they all stay in sync. This involves creating and managing accounts across many different services, which can get tricky without the right tools.
Likewise, gathering good reviews is vital for mastering local SEO — but can be tricky. One poor review can have a big impact when you’re starting out. Again, you need the right tools to do it safely and easily.
So, I offer those Local Search Engine Optimisation tools and services from just £97/month.
Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.
Full Search Engine Optimisation Campaigns
Sometimes called “National SEO” to distinguish them from Local SEO (below), full SEO campaigns are really international. They focus on ranking for relevant search terms, rather than specific geographical areas.
Full SEO campaigns take months of ongoing work. Every site has different requirements that evolve over time. SEO guidelines and trending keywords will also change, and achieving stronger positioning will also let you target more competitive keywords. Your competitors’ actions will affect your SEO tactics, too.
Effective SEO campaigns need to adapt to these varying conditions. So it doesn’t help to limit SEO packages to X keywords or Y pages. Instead, you need a bespoke SEO strategy that monitors relevant changes and evolves to build your business.
Still, the following elements are common in many SEO packages:
- Ongoing keyword research to keep your campaign focused on effective terms
- Competitive research — watching what your key competitors are doing SEO-wise and responding
- Tracking rankings, overall search visibility and backlink metrics
- Fixing coding errors and inefficient site structures
- Editing your pages to optimise the many “on-page” factors that search engines consider
- Helping to improve your site’s “social signals” with social media marketing tools
- Helping to build safe, quality backlinks to your website
It’s hard to beat competitors who do all this — especially if they have a head start. There’s good news for small businesses in Wales and the Southwest, though. Many of your competitors in the Cardiff, Newport and Bristol area still aren’t doing SEO properly. I offer National SEO Packages from just £350/month, so get started before your competitors do!
Want to learn more about promoting your site on search engines?
Do you need Local SEO or National SEO?