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Search Engine Optimisation (SEO)

SEO Cardiff - Newport - Bristol, Wales & the Southwest : small business Search Engine OptimisationSearch Engine Optim­isation (SEO) is a very cost-effective way to increase website traffic and boost sales. So investing in SEO will help your business grow. If you’re tar­geting local markets like Bristol or Cardiff, SEO can help by focusing on spe­cific Local SEO tech­niques.

Despite all that, cheap SEO “spe­cialists” have managed to give it a bad name. They often “guar­antee” a first-page listing, then target keywords that nobody searches for. Others use quick-fix hacks, then dis­appear when Google pen­alises your site.

So, let’s be clear — SEO is an investment. Invest­ments take time and carry risks. Risks always increase if you try to cut costs too much, or if you rush things. It takes skilled work and spe­cialist tools to find and compete for search terms that will deliver website vis­itors. Done properly though, SEO can be a very wise business investment indeed.

In other words, you don’t just need SEO. You need safe, cost-effective, white-hat (ethical) search engine optim­isation solu­tions. So, that’s what you get with my flexible SEO Plans and Local SEO ser­vices.

Why Search Engine Optimisation?

Effective SEO delivers genuine “organic” search vis­itors who are act­ively seeking your ser­vices. Such vis­itors are far more likely to become cus­tomers than others. Good search pos­i­tioning also increases trust in your brand — which nat­urally improves sales.

These benefits of SEO last beyond your ori­ginal SEO cam­paign. By com­parison, traffic from ads dries up as soon as you stop paying for it.

Paid ads don’t build trust, either. They’ll get your offer seen quickly, but even the best offer won’t sell if people don’t trust it. So the trust earned from good organic search pos­i­tioning can improve click-through rates on your paid ads. That can also reduce the cost of those ads. So SEO even improves paid ad cam­paigns.

That’s why SEO com­panies and con­sultants often charge £500+ a month for small business SEO. Good search pos­i­tioning for popular keywords can easily gen­erate a pos­itive ROI on that level of investment in most indus­tries.

Small Business SEO : Cardiff, Newport, Bristol

Still, investing that much in SEO can be chal­lenging for smaller firms. I aim to provide safe, cost-effective SEO and digital mar­keting ser­vices for small busi­nesses in the UK*. So, I offer Local SEO  ser­vices from just £97 per month and extremely flexible SEO cam­paigns from just £150 per month.

* Espe­cially, but not exclus­ively, to SMEs near CardiffSwansea, Newport, Bristol, Hereford and Gloucester. If you’re further afield, I’ll still be happy to help.

 

Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I under­stand it, but it worked! Many thanks! Tim D.
SEO: (5/5)

Local SEO : Cardiff, Newport & Bristol Area

Local SEO - Wales & the Southwest (Cardiff - Newport - Bristol)Local clients are the lifeblood of many SMEs in Wales and the Southwest. So many think they don’t need SEO. Cardiff and Bristol based firms often want clients near Cardiff and Bristol, but search engines focus on national markets, right?

Not exactly. Google knows where your vis­itors live, and pro­motes ser­vices close to them. At least, it pro­motes firms that get their “Local SEO” factors right.

That’s espe­cially true when vis­itors use “local searches” like “Web Design Newport” or “SEO Cardiff”. Such searches often display Google’s “Local Pack” — the block of busi­nesses and map above other organic results. So good local SEO can really put your business on the map.

The local pack also shows a star rating based on your reviews. That builds trust, which improves sales.

So local searches provide valuable, tar­geted leads for firms who serve local clients. Tar­geted leads cost far less per sale than tra­di­tional broadcast mar­keting. Why? Because they are far more likely to convert into cus­tomers than those searching for more general terms — or worse, not searching at all.

How Is Local SEO Different?

Local Search Engine Optim­isation focuses more on loc­ation and repu­tation than general SEO. So local SEO factors include struc­tured data, reviews and the NAP cita­tions that search engines use to val­idate your business loc­ation.

Even tiny vari­ations in NAP cita­tions matter, but some listings get reformatted occa­sionally. So it’s worth making sure they all stay in sync. This involves cre­ating and man­aging accounts across many dif­ferent ser­vices, which can get tricky without the right tools.

Likewise, gath­ering good reviews is vital for mas­tering local SEO — but can be tricky. One poor review can have a big impact when you’re starting out. Again, you need the right tools to do it safely and easily.

So, I offer those Local Search Engine Optim­isation tools and ser­vices from just £97/month.

Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.

Full Search Engine Optimisation Campaigns

Some­times called “National SEO” to dis­tin­guish them from Local SEO (below), full SEO cam­paigns are really inter­na­tional. They focus on ranking for rel­evant search terms, rather than spe­cific geo­graphical areas.

Full SEO cam­paigns take months of ongoing work. Every site has dif­ferent require­ments that evolve over time. SEO guidelines and trending keywords will also change, and achieving stronger pos­i­tioning will also let you target more com­pet­itive keywords. Your com­pet­itors’ actions will affect your SEO tactics, too.

Effective SEO cam­paigns need to adapt to these varying con­di­tions. So it doesn’t help to limit SEO packages to X keywords or Y pages. Instead, you need a bespoke SEO strategy that mon­itors rel­evant changes and evolves to build your business.

Still, the fol­lowing ele­ments are common in many SEO packages:

  • Ongoing keyword research to keep your cam­paign focused on effective terms
  • Com­pet­itive research — watching what your key com­pet­itors are doing SEO-wise and responding
  • Tracking rankings, overall search vis­ib­ility and backlink metrics
  • Fixing coding errors and inef­fi­cient site struc­tures
  • Editing your pages to optimise the many “on-page” factors that search engines con­sider
  • Helping to improve your site’s “social signals” with social media mar­keting tools
  • Helping to build safe, quality back­links to your website

It’s hard to beat com­pet­itors who do all this — espe­cially if they have a head start. There’s good news for small busi­nesses in Wales and the Southwest, though. Many of your com­pet­itors in the Cardiff, Newport and Bristol area still aren’t doing SEO properly. I offer National SEO Packages from just £350/month, so get started before your com­pet­itors do!

 

Want to learn more about promoting your site on search engines?

Do you need Local SEO or National SEO?