Search Engine Optimisation (SEO)
Your website needs visitors before it can impress them. Search Engine Optimisation (SEO) is one of the most cost-effective ways to get them. Unfortunately, finding safe SEO services is a minefield – it’s safest to assume that any “guaranteed first page on Google” offer is a scam.
Trouble is, that’s what you want, right?
Not really. What you really need is good positioning for phrases people actually search for. Your competitors want that too, so if there were a magic bullet, they’d already be using it. That would stifle competition, destroy trust in search engines and prevent new sites getting anywhere. So, the search engines work hard to shut down any quick-fixes.
By banning shortcuts (“black-hat” SEO) Google is giving small businesses like yours the chance to compete on quality (“white-hat” SEO) rather than on budget alone. Even so, good search positioning still takes ongoing work and active competition. You don’t need to be able to out-spend larger firms, but you do need some sort of monthly marketing budget.
You also need someone with years of experience to dispel common SEO myths and guide you past the scams to safe, cost-effective, white-hat search engine optimisation solutions. So, that’s what I offer.
Small business SEO campaigns usually start at £500 per month or more. That’s just £115 a week – and over 90% of search traffic goes to sites on the first page of results. Could you make an extra £116 or more a week with ten times more visitors? Probably. So, getting that kind of positioning can easily generate a positive ROI. It’s an investment, not a cost.
This can still stretch small businesses, though — and it’s my mission to help small businesses in the Cardiff, Newport and Bristol region. So, I offer campaigns from £400 per month and more limited services from just £30 per month.
Advanced SEO Reports
You can’t manage what you don’t measure. Google Analytics is the industry standard for traffic reporting, so my hosting services include direct access to that. However, such stats only tell you about visitors after they reach your site.
There are many things Google Analytics won’t tell you. Like your site’s actual rankings on the Search Engine Results Pages (SERPs) for your target keywords – and what’s affecting those rankings. Or what your competitors are doing to stay ahead of you. Or how many sites actually link to yours, and whether they’re actually good links or not.
You could do a lot with that data, right? Trouble is, it would take so long to research that it would be out of date before you got to use it. You’d need some serious data-crunching tools to keep up. Or you could just cross your fingers and hope that you’re spending your marketing budget on the right strategies.
My Advanced SEO Reports crunch the data to save you hours of uncertainty. The “Optimise” reports offer specific, actionable advice. If you have an editable site, you can use this to massively improve your site yourself, though they can be helpful for making informed business decisions in any case.
I offer two essential SEO report packages at just £30/month each, with a 10% discount if you need both:
- Check your site for results-damaging errors
- See how your top competitors are ranking well
- Learn to optimise pages for target keywords
- Track your rankings on the main search engines
- Keep an eye on your top competitors
- Check the number and quality of your backlinks
Ready to learn how to beat your competitors?
DIY Search Engine Optimisation – A Clarification
Some folks ask me to help them with DIY SEO. The reports are partly designed to assist with that, but getting professional help with DIY means it’s no longer DIY. It’s also far faster (and therefore cheaper) for me to do what I know than to show others how to do it. So, the most cost-effective options I can offer for hands-on help are outlined below. The bottom line is that you can’t compete with professional SEO for DIY prices without putting a lot of time and effort into reaching — and then keeping up with — professional standards yourself.
Local SEO for Wales and the Southwest
Local clients are the lifeblood of many SMEs in Wales and the Southwest. As a result, many think they don’t need SEO, because they rely on local advertising and word-of-mouth, but search engines advertise nationally, right?
Not exactly. Google knows where your visitors live, and promotes services close to them. At least, it promotes firms that get their “Local SEO” factors right.
That’s especially true when visitors use “local searches” like “Web Design Newport” or “SEO Cardiff”. Such local searches provide valuable, targeted leads for firms who serve local clients. Such leads are more likely to convert than those searching for more general terms. So, these targeted leads cost far less per sale than traditional broadcast marketing.
Local Search Engine Optimisation focuses on the factors that make local searches different from more general ones. These include things like structured data, reviews and the sources search engines use to validate your business location. Even tiny discrepancies matter and some services occasionally reformat listings, so it’s worth making sure they all stay in sync. Because this involves managing accounts across several different services, it can get tricky. To help with this, I offer Local Search Engine Optimisation from just £200/month.
Full Search Engine Optimisation Campaigns
Full SEO campaigns take lots of ongoing work, spanning six months at least. Every site has different requirements and these evolve over time, as SEO guidelines and trending keywords change. Over time, stronger positioning can also lets you target more competitive keywords and your competitors’ actions will affect tactics, too.
Because effective full SEO campaigns need to adapt to these varying conditions, it doesn’t help to pre-specify what they’ll include. Still, the following elements are common:
- Ongoing keyword research – checking for trends and “low-hanging fruit” (easy wins)
- Competitive research – watching what your key competitors are doing SEO-wise and responding
- Tracking rankings, overall search visibility and backlink metrics
- Fixing coding errors and inefficient internal site structures
- Editing your pages to optimise the many “on-page” factors that search engines consider
- Helping to improve your site’s “social signals” with social media marketing tools
- Building safe, quality backlinks to your website, partly by commissioning articles for other sites
It’s hard to beat competitors who do all this — especially if they have been doing it for a long time. The good news for small businesses in Wales and the Southwest is that many still haven’t. Get started before yours do!
I can offer SEO campaigns from just £400/month.
Need more help with your digital marketing?