Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is one of the most cost-effective ways to increase website traffic and boost your sales leads.
Unfortunately, finding safe SEO services is a minefield. Too many “gurus” use quick-fix hacks to show fast results — then disappear when Google penalises them. Others “guarantee” you a first-page listing — but only for keywords that very few people search for.
It takes skilled work and specialist tools to find and compete for search terms that will deliver website visitors. It also takes years of experience to dispel common SEO myths and provide safe, cost-effective, white-hat (ethical) search engine optimisation solutions. So, that’s what you get with my flexible SEO Plans.
Why Search Engine Optimisation?
Effective SEO often takes six months or more, but it delivers genuine “organic” search visitors actively seeking your services. Such visitors are far more likely to become customers than others. It also builds your brand, with benefits that tend to last far beyond your original SEO campaign. By comparison, paid traffic and traffic from ads also dries up as soon as you stop paying for it.
That’s why SEO companies and consultants often charge £500+ a month for small business SEO. Good search positioning for popular keywords can easily generate a positive ROI on that in most industries. So, SEO is an investment, not a cost.
Still, investing that much in SEO can be a leap of faith for smaller firms. I aim to provide safe, cost-effective SEO and digital marketing services for small businesses in the UK*. So, I offer SEO campaigns from just £150 per month.
* Especially, but not exclusively, to SMEs near Cardiff, Swansea, Newport, Bristol, Hereford and Gloucester. Why? Because investing in marketing involves risk, so trust is important. It’s safer to trust a local SEO consultant than a far-off, faceless “guru”. If you’re further afield though, I’ll still be happy to help.
Full Search Engine Optimisation Campaigns
Sometimes called “National SEO” to distinguish them from Local SEO (below), full SEO campaigns are really international. They focus on ranking for relevant search terms, rather than specific geographical areas.
Full SEO campaigns take months of ongoing work. Every site has different requirements that evolve over time, as SEO guidelines and trending keywords change. Over time, stronger positioning also let you target more competitive keywords and your competitors’ actions will affect tactics, too.
Effective SEO campaigns need to adapt to these varying conditions, so it doesn’t help to limit SEO packages to X keywords or Y pages. Instead, you need a bespoke SEO strategy that monitors relevant changes and evolves to build your business.
Still, the following elements are common in many SEO packages:
- Ongoing keyword research to keep your campaign focused on effective terms
- Competitive research — watching what your key competitors are doing SEO-wise and responding
- Tracking rankings, overall search visibility and backlink metrics
- Fixing coding errors and inefficient site structures
- Editing your pages to optimise the many “on-page” factors that search engines consider
- Helping to improve your site’s “social signals” with social media marketing tools
- Helping to build safe, quality backlinks to your website
It’s hard to beat competitors who do all this — especially if they have a head start. The good news for small businesses in Wales and the Southwest is that many still don’t. I can offer National SEO Packages from just £150/month, so get started before your competitors do!
Local SEO for Wales and the Southwest
Local clients are the lifeblood of many SMEs in Wales and the Southwest. As a result, many think they don’t need SEO, because they rely on local advertising and word-of-mouth, but search engines advertise nationally, right?
Not exactly. Google knows where your visitors live, and promotes services close to them. At least, it promotes firms that get their “Local SEO” factors right.
That’s especially true when visitors use “local searches” like “Web Design Newport” or “SEO Cardiff”. Such local searches provide valuable, targeted leads for firms who serve local clients. Those leads are more likely to convert than those searching for more general terms. As a result, targeted leads cost far less per sale than traditional broadcast marketing.
Local Search Engine Optimisation focuses on the factors that make local searches different from more general ones. These include things like structured data, reviews and the NAP citations that search engines use to validate your business location. Really good local SEO can also get your site featured prominently in Google’s “Local Pack” — the block of businesses displayed on a map at the top of some local searches.
Even tiny discrepancies in NAP citations matter and some services occasionally reformat listings, so it’s worth making sure they all stay in sync. This involves creating and managing accounts across many different services, which can get tricky unless you have the right tools. To help with this, I offer Local Search Engine Optimisation from just £150/month.
Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.
Want to learn more about promoting your site on search engines?
Do you need Local SEO or National SEO?