Search Engine Optimisation (SEO)
Your website needs visitors before it can impress them. Search Engine Optimisation (SEO) is one of the most cost-effective ways to get them. Unfortunately, finding safe SEO services is a minefield — it’s safest to assume that any “guaranteed first page on Google” offer is a scam.
Trouble is, that’s what you need, right?
Not really. What you really need is more website visitors. Being on Google’s first page won’t get that for you automatically. True, over 70% of search traffic is shared between the first-page results for a given phrase, but if only 10 people per month search for a given phrase, getting a share of seven visitors a month probably won’t get you far. You need your site to rank well for keywords that people actually search for. Those often aren’t the words (or actually, phrases) you might expect.
It’s easy to rank for search phrases that have no competition because they don’t generate traffic. It takes skilled work, time and specialist tools to find and compete for lower-competition keywords that will deliver website visitors.
It also takes years of experience to dispel the common SEO myths and provide truly safe, cost-effective, white-hat search engine optimisation solutions. So, that’s what I offer.
Why Search Engine Optimisation?
Everyone wants a fast, cheap way to get more customers. However, effective SEO takes six months or more, with an ongoing marketing budget. How is that more cost-effective in the long run than either buying traffic or buying ads to drive traffic?
Well, paid traffic rarely converts into paying customers as often as genuine “organic” search visitors. Special offers can increase conversion rates for paid ads, but the offers increase costs anyway. Either way, such traffic is limited by your budget and dries up as soon as you stop paying for it. Once SEO has established your brand, that tends to last even if you need to cut back on actively building it for a while.
Now, SEO is an investment, not a cost. Whilst SEO companies and consultants often charge £500+ per month for small business SEO, good search positioning for popular keywords can easily generate a positive ROI on that in most industries.
Still, investing that much in SEO can be a leap of faith for smaller firms. All marketing involves risk, but SEO is still unfamiliar to many. I aim to provide cost-efffective SEO and digital marketing services, especially for small businesses near Cardiff, Newport and Bristol. So, I offer full SEO campaigns from just £400 per month and local SEO from just £150 per month.
Full Search Engine Optimisation Campaigns
Sometimes called “National SEO” to distinguish it from Local SEO (below), full SEO campaigns actually work on an international level. They focus on ranking for relevant search terms, rather than specific geographical areas.
Full SEO campaigns take lots of ongoing work over six months or more. Every site has different requirements and these evolve over time, as SEO guidelines and trending keywords change. Over time, stronger positioning can also let you target more competitive keywords and your competitors’ actions will affect tactics, too.
Effective full SEO campaigns need to adapt to these varying conditions, so it doesn’t make much sense to specify packages limited to X keywords or Y pages. Instead, you need a bespoke SEO strategy that keeps monitoring relevant changes and evolving to build your business. Still, the following elements are common:
- Ongoing keyword research to keep your campaign focused on effective terms
- Competitive research — watching what your key competitors are doing SEO-wise and responding
- Tracking rankings, overall search visibility and backlink metrics
- Fixing coding errors and inefficient internal site structures
- Editing your pages to optimise the many “on-page” factors that search engines consider
- Helping to improve your site’s “social signals” with social media marketing tools
- Helping to build safe, quality backlinks to your website
It’s hard to beat competitors who do all this — especially if they have been doing it for a long time. The good news for small businesses in Wales and the Southwest is that many still haven’t. Get started before yours do!
I can offer National SEO campaigns from just £400/month.
Local SEO for Wales and the Southwest
Local clients are the lifeblood of many SMEs in Wales and the Southwest. As a result, many think they don’t need SEO, because they rely on local advertising and word-of-mouth, but search engines advertise nationally, right?
Not exactly. Google knows where your visitors live, and promotes services close to them. At least, it promotes firms that get their “Local SEO” factors right.
That’s especially true when visitors use “local searches” like “Web Design Newport” or “SEO Cardiff”. Such local searches provide valuable, targeted leads for firms who serve local clients. Those leads are more likely to convert than those searching for more general terms. As a result, targeted leads cost far less per sale than traditional broadcast marketing.
Local Search Engine Optimisation focuses on the factors that make local searches different from more general ones. These include things like structured data, reviews and the NAP citations that search engines use to validate your business location. Really good local SEO can also get your site featured prominently in Google’s “Local Pack” — the block of businesses displayed on a map at the top of some local searches.
Even tiny discrepancies in NAP citations matter and some services occasionally reformat listings, so it’s worth making sure they all stay in sync. This involves creating and managing accounts across many different services, which can get tricky unless you have the right tools. To help with this, I offer Local Search Engine Optimisation from just £150/month.
Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.
Do you need Local SEO or National SEO?