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Search Engine Optimisation (SEO)

SEO Cardiff - Newport - Bristol, Wales & the Southwest : small business Search Engine OptimisationSearch Engine Optim­isa­tion (SEO) is one of the most cost-effect­ive ways to increase web­site traffic and boost your sales leads.

Unfor­tu­nately, find­ing safe SEO ser­vices is a mine­field. Too many “gurus” use quick-fix hacks to show fast res­ults — then dis­ap­pear when Google pen­al­ises them. Oth­ers “guar­an­tee” you a first-page list­ing — but only for keywords that very few people search for.

It takes skilled work and spe­cial­ist tools to find and com­pete for search terms that will deliv­er web­site vis­it­ors. It also takes years of exper­i­ence to dis­pel com­mon SEO myths and provide safe, cost-effect­ive, white-hat (eth­ic­al) search engine optim­isa­tion solu­tions. So, that’s what you get with my flex­ible SEO Plans.

Why Search Engine Optimisation?

Effect­ive SEO often takes six months or more, but it deliv­ers genu­ine “organ­ic” search vis­it­ors act­ively seek­ing your ser­vices. Such vis­it­ors are far more likely to become cus­tom­ers than oth­ers. It also builds your brand, with bene­fits that tend to last far bey­ond your ori­gin­al SEO cam­paign. By com­par­is­on, paid traffic and traffic from ads also dries up as soon as you stop pay­ing for it.

That’s why SEO com­pan­ies and con­sult­ants often charge £500+ a month for small busi­ness SEO. Good search pos­i­tion­ing for pop­u­lar keywords can eas­ily gen­er­ate a pos­it­ive ROI on that in most indus­tries. So, SEO is an invest­ment, not a cost.

E.g. Carol’s Salon in Cardiff makes £25 per appoint­ment. Her aver­age cus­tom­er vis­its her once a month for two years. So, Carol’s aver­age cus­tom­er life­time value (ACLU) is £600. An SEO plan that lands her just one extra cus­tom­er a month will have more than paid for itself.

Still, invest­ing that much in SEO can be a leap of faith for smal­ler firms. I aim to provide safe, cost-effect­ive SEO and digit­al mar­ket­ing ser­vices for small busi­nesses in the UK*. So, I offer SEO cam­paigns from just £150 per month.

* Espe­cially, but not exclus­ively, to SMEs near CardiffSwansea, New­port, Bris­tol, Here­ford and Gloucester. Why? Because invest­ing in mar­ket­ing involves risk, so trust is import­ant. It’s safer to trust a loc­al SEO con­sult­ant than a far-off, face­less “guru”. If you’re fur­ther afield though, I’ll still be happy to help.

Full Search Engine Optimisation Campaigns

Some­times called “Nation­al SEO” to dis­tin­guish them from Loc­al SEO (below), full SEO cam­paigns are really inter­na­tion­al. They focus on rank­ing for rel­ev­ant search terms, rather than spe­cif­ic geo­graph­ic­al areas.

Full SEO cam­paigns take months of ongo­ing work. Every site has dif­fer­ent require­ments that evolve over time, as SEO guidelines and trend­ing keywords change. Over time, stronger pos­i­tion­ing also let you tar­get more com­pet­it­ive keywords and your com­pet­it­ors’ actions will affect tac­tics, too.

Effect­ive SEO cam­paigns need to adapt to these vary­ing con­di­tions, so it doesn’t help to lim­it SEO pack­ages to X keywords or Y pages. Instead, you need a bespoke SEO strategy that mon­it­ors rel­ev­ant changes and evolves to build your busi­ness.

Still, the fol­low­ing ele­ments are com­mon in many SEO pack­ages:

  • Ongo­ing keyword research to keep your cam­paign focused on effect­ive terms
  • Com­pet­it­ive research — watch­ing what your key com­pet­it­ors are doing SEO-wise and respond­ing
  • Track­ing rank­ings, over­all search vis­ib­il­ity and back­link met­rics
  • Fix­ing cod­ing errors and inef­fi­cient site struc­tures
  • Edit­ing your pages to optim­ise the many “on-page” factors that search engines con­sider
  • Help­ing to improve your site’s “social sig­nals” with social media mar­ket­ing tools
  • Help­ing to build safe, qual­ity back­links to your web­site

It’s hard to beat com­pet­it­ors who do all this — espe­cially if they have a head start. The good news for small busi­nesses in Wales and the South­w­est is that many still don’t. I can offer Nation­al SEO Pack­ages from just £150/month, so get star­ted before your com­pet­it­ors do!

Local SEO for Wales and the Southwest

Local SEO - Wales & the Southwest (Cardiff - Newport - Bristol)Loc­al cli­ents are the lifeblood of many SMEs in Wales and the South­w­est. As a res­ult, many think they don’t need SEO, because they rely on loc­al advert­ising and word-of-mouth, but search engines advert­ise nation­ally, right?

Not exactly. Google knows where your vis­it­ors live, and pro­motes ser­vices close to them. At least, it pro­motes firms that get their “Loc­al SEO” factors right.

That’s espe­cially true when vis­it­ors use “loc­al searches” like “Web Design New­port” or “SEO Cardiff”. Such loc­al searches provide valu­able, tar­geted leads for firms who serve loc­al cli­ents. Those leads are more likely to con­vert than those search­ing for more gen­er­al terms. As a res­ult, tar­geted leads cost far less per sale than tra­di­tion­al broad­cast mar­ket­ing.

Loc­al Search Engine Optim­isa­tion focuses on the factors that make loc­al searches dif­fer­ent from more gen­er­al ones. These include things like struc­tured data, reviews and the NAP cita­tions that search engines use to val­id­ate your busi­ness loc­a­tion. Really good loc­al SEO can also get your site fea­tured prom­in­ently in Google’s “Loc­al Pack” — the block of busi­nesses dis­played on a map at the top of some loc­al searches.

Even tiny dis­crep­an­cies in NAP cita­tions mat­ter and some ser­vices occa­sion­ally reformat list­ings, so it’s worth mak­ing sure they all stay in sync. This involves cre­at­ing and man­aging accounts across many dif­fer­ent ser­vices, which can get tricky unless you have the right tools. To help with this, I offer Loc­al Search Engine Optim­isa­tion from just £150/month.

Still not sure if you need help with Loc­al SEO? Check out these 5 Signs You Need A Loc­al SEO Expert.

Want to learn more about promoting your site on search engines?

Do you need Loc­al SEO or Nation­al SEO?