Small Business SEO

Organic SEO vs. Paid Ads – Which Is Better For Small Businesses?

by | Oct 14, 2024 | , ,

Organic SEO vs PPC

Organic SEO vs PPC – which is best?

Small businesses constantly seek ways to stand out and attract more eyes to their services or products. One crucial decision they face is choosing between organic Search Engine Optimisation (SEO) and paid advertising strategies — specifically Pay-Per-Click (PPC) ads — to drive traffic and enhance online presence. So which is best?

The Importance Of SEO And PPC

In an era where most consumers turn to search engines for their queries, having an effective web presence can make or break a small business. Through organic SEO, businesses climb the ranks of search results, establishing credibility and creating lasting value. On the other hand, paid ads offer immediate visibility and can quickly funnel potential customers to your offerings.… Read the rest “Organic SEO vs. Paid Ads – Which Is Better For Small Businesses?”

How A Google Business Profile Helps Local SEO

by | May 1, 2024 | , ,

Google Business Profile was Google My Business

Google Business Profile was Google My Business

Google Business Profile (GBP) — previously known as Google My Business (GMB) — is becoming more and more essential for small businesses hoping to thrive locally. Are you a local business keen to get more website visits from customers in your area? Then claiming and optimising your Google Business Profile (GBP) will let you:

  • List your business location or service area on Google Maps and local search results
  • Display key information in local searches like opening/closing times and contact details
  • Boost your local search rankings to reach potential customers searching for related services or products in your area

Getting Started With Google Business Profiles

Even if you’ve never set up your own GBP listing before, Google may have already created one for you to claim.… Read the rest “How A Google Business Profile Helps Local SEO”

5 Top Tips for Designing a Small Business Website

by | Nov 10, 2023 | , , ,

Building a small business website? Start small, but think big!

Building a small business website? Start small, but think big!

Planning to launch a new small business website? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect its visibility on Google or how people perceive your business?

Gone are the days when a free DIY site or Facebook page could do the job for you.

The competition is tighter now, with 71% of small businesses already operating a website. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:

1 On-Site SEO is a Must

First and foremost, make Search Engine Optimisation a priority for everything you do on your site.… Read the rest “5 Top Tips for Designing a Small Business Website”

Small Business SEO 101: What You Need To Know

by | Apr 18, 2023 | ,

Small business SEO 101

Welcome to small business SEO 101

Search Engine Optimisation (SEO) is vital for small businesses. Yet many don’t know where to start. So here are a few things you need to know about small business SEO.

Why Small Business SEO Matters

All websites need visitors, but visitors who are searching for your services are among the most likely to convert into customers. Unfortunately, most are too busy to read past the first Search Engine Results Page (or “SERP”). So for any given search phrase, sites on the first page tend to get 75% of the traffic available for that phrase, with almost 20% going to the first result.

We all do that from time to time. As site owners, though, we need to focus on the next step in most searches.… Read the rest “Small Business SEO 101: What You Need To Know”

Google Web Vitals – What’s The Fuss?

by | Jun 24, 2021 | , , ,

Google's Core Web Vitals now mean website speed matters even more

Google’s Core Web Vitals now mean website speed matters even more

In case you haven’t heard, Google’s latest search algorithm update focuses on your website’s technical performance. Specifically, on a group of metrics that Google calls “Core Web Vitals”. So what are these Google Web Vitals, and what’s all the fuss about them for?

What Are Google Web Vitals?

Since their introduction, Google has continually updated the Core Web Vitals to better reflect real user experiences. These metrics were added as significant ranking factors for mobile searches in 2021, emphasizing their impact on SEO strategies. Staying informed about these updates ensures that your website aligns with Google’s latest standards, helping maintain or improve search performance.

Google’s Core Web Vitals are a small set of key metrics focused on page speed and user experience.… Read the rest “Google Web Vitals – What’s The Fuss?”

Top 5 SEO Myths Hurting Small Businesses

by | Sep 1, 2020 | , ,

SEO Myths vs Reality

Let’s smash some SEO myths!

Even after over 20 years of search engine optimisation, several SEO myths seem particularly persistent. With so much misinformation flying around, it’s no wonder small business owners treat SEO with caution.

It’s one thing to see these myths surfacing in small business networking groups. It’s quite another when flaky “SEO specialists” promote them in sales emails.

Yes, I get those emails too. So this article has bee prompted by yet another dodgy “SEO specialist” site review listing fake SEO problems they’d “found”. Whilst real SEO reviews can help, spammers just send out cookie-cutter lists and hope you’ll bite. These can be hard to spot unless you keep up with current SEO best practices.

Asking non-expert friends and colleagues may feel reassuring, but uninformed advice just increases risk.… Read the rest “Top 5 SEO Myths Hurting Small Businesses”

Need Help?

Since 2005, I’ve helped small firms grow online through cost-effective:

5.0 from 32 reviews
Ratings and reviews
  • 5.0 from 32 reviews
  • 12-08-2024

    Dr Prashant Murugkar

    Pete is an amazing human and the ultimate expert. He does not sell for selling sake and gives honest advice all through. He has taken my website from strength to strength till it comes up high on the organic listings. I whole heartedly recommend Netcentrics for anyone wanting website related advice, thanks Pete :-) best wishes Dr Prashant Murugkar

  • 08-03-2024

    Alison Rider-Hill

    Pete has been patience personified, helping me to navigate a website I inherited for an event I am responsible for. But for him I would probably have broken the back end repeatedly.

  • 14-12-2023

    Ivan Caric

    Pete has been incredibly helpful and supportive, above and beyond what was required. We're a tiny business, and from helping with the initial web design to SEO advice and inevitable tweaks and changes as the business develops, Pete has been patient and full of sage advice. We cannot recommend him more highly!

  • 24-05-2023

    Dave M.

    Thanks, Pete! Since you updated my site, business has gone crazy – I now have more work than I know what to do with!

  • 04-04-2023

    Mark R

    I use Netcentrics for all my business needs. Always a professional, super-prompt and to date flawless service. Excellent.

  • 02-03-2023

    Ceri E

    A fantastic service! We are a small business just starting out with a new venture. Pete at Netcentrics has gone above and beyond to provide us with not only a fantastic website, but also invaluable business and marketing advice. The whole process has been incredibly positive and beyond what we expected compared to previous experiences. He is incredibly knowledgeable and supportive. His support did not stop at the end of the website build, he has continued to make himself available ensuring that we know how to maximise use of the website for our start up. We wouldn’t hesitate to recommend Pete to anyone.

  • 18-11-2022

    Janet L

    Thanks, Pete — your advice is like gold dust!

  • 21-08-2022

    Barbara H

    Oh my goodness, thank you so much! In over 20 years of online retailing this is the best and most comprehensive bit of help I've ever had relating to the dreaded SEO. I really appreciate it - many thanks again

  • 07-11-2021

    Sam G.

    You’re amazing — highly recommended!

  • 16-06-2021

    Abid Hussain

    Amazing service. Professional and outstanding company to deal with. Pete has great understanding with online requirements and core issue's. Spent hours on the telephone explaining and working on the website to bring it up-to-date. Noting but gratitude and respect to Netcentric. Highly recommend to any one through my experience they have gone above and beyond.

  • 15-05-2021

    SakineO-1

    Pete is the most professional and knowledgeable web developer I have experienced since 2016 as I have had many since. You won’t regret. I highly recommend him.

  • 15-05-2021

    Songul Yucel

    Pete is a professional and very helpful. I needed an online booking system for my driving school. He completed the job as promised. He is very easy to work with. I can t be any happier. I will in touch again if I need help in the future. Thank you Pete!! It has been pleasure working with you !

  • 05-10-2020

    Paul Mercer

  • 26-08-2020

    Susan Baynham-Evans

    Peter expertise is exactly what I needed . When I have ideas Pete makes them work. I could not run my website without him

  • 09-07-2020

    Emma Cunliffe

    Can't recommend him highly enough. He was extremely professional, laid out exactly what we needed to do and his role within that, setting expectations all round very clearly, and working within our budgetary constraints to set clear boundaries. He was extremely prompt and punctual in his responses and work. He was also extremely patient with his recommendations and explanations, which were clear and simple to follow. Excellent value for us as a charity. We're very grateful to him - he was a real pleasure to work with.

  • 05-06-2020

    Graham Smith

    knowledgeable and professional service designing and building a website for a local SME business.

  • 05-06-2020

    Keary Birch

    Very helpful staff who really understood the problem and dealt with it.

  • 05-06-2020

    Ali van Dam

    First rate! Knowledgeable, professional and creative. I would absolutely use Netcentrics again for future projects.

  • 05-06-2020

    Barbara Harris

    Amazing, professional service and speedy communications. Very impressed and highly recommended.

  • 05-06-2020

    JWComp Sol

    Netcentrics designed, implemented and have maintained our company website for many years.If you want a secure and reliable website I strongly recommend Netcentrics.

  • 21-12-2019

    Alison van Dam

    I can’t say enough good things about Netcentrics.co.uk - thorough, knowledgeable, dedicated and innovative. Highly recommended.

  • 05-12-2019

    Helen Rich

    Very pleased with my new e-commerce site from Netcentrics. Very professional, knowledgeable, and highly recommended.

  • 05-06-2019

    Mark Davies

    I have been using Netcentrics' SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended.

  • 05-06-2018

    andrew cocchiara

    Many thank's Pete for all your advice and expertise over the years. A first class professional service and excellent value for money.

  • 15-03-2018

    Tim D

    Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks!

  • 24-02-2018

    Paul G

    It is a pleasure dealing with a professional with a high degree of technical skill allied to a ‘can do’ positive attitude. Your ability to explain technical concepts in layman’s language is also a great advantage. I would have no hesitation in recommending your services.

  • 03-01-2018

    Lisa

    Excellent and professional work from beginning to end. Pete was open to ideas and able to make suggestions on how to develop my site.

  • 05-06-2017

    Ian A

    Fast, friendly, efficient service that exceeded the spec and made a complicated job hassle free for me. Five stars, would highly recommend and would happily employ again for all things web and internet based.

  • 05-06-2017

    Mo Rich

    A flourishing web designer, who is thorough and meticulous in everything he does. Will create a great looking unique and professional website particular to your needs.

  • 14-09-2016

    Ian A

    Pete is one of the most creative, reliable, competent and ingenious people it has ever been my very great pleasure to work with. There is no problem he can’t find an ingenious and unexpected way out of, and he has a work ethic you could bend horseshoes around. I cannot recommend him highly enough for his breadth and depth of knowledge and his total commitment to whichever project he is currently undertaking.

  • 31-05-2015

    Jayne H

    DogLost is the UK’s largest community of pet owners and rescuers. Other developers have struggled to meet our needs, but since Peter rebuilt our site and support systems we have gone from strength to strength, winning major awards including the 2013 Innovation Award from the International Fund for Animal Welfare. We couldn’t have done that without him.

  • 19-11-2013

    Codyspetdeli

    Cody's Pet Deli is an online business that sells pet food & accessories. Approaching Pete to set up a new website was the best move I have made. We wanted a system that was easy to navigate and look good when customers shop online.Pete made the whole process simple and dealing with him was a great pleasure. He can't do enough to help and solve any problem that may arise. I would highly recommend Pete for his experience and knowledge and total dedication to see the project through to final conclusion.Steve H.