Expert SEO Advice for Free!

Search Engine Optim­isa­tion can make a big dif­fer­ence to your bot­tom line, but as I’ve men­tioned on my SEO Plans page, it isn’t rock­et sci­ence. Some of it can be quite tech­nic­al or labour intens­ive, but with expert SEO advice, a bit of DIY can make use­ful pro­gress on the basics.

The trouble is, there are a lot of factors affect­ing your site’s search pos­i­tion­ing, so even expert SEO advice will vary from one site to anoth­er. So, you need the right tools to identi­fy which bits need work in your case.

That’s where my new SEO Audit Tool comes in. Think of it as your own auto­mated SEO expert. Give it a page URL to scan, and with­in a few seconds, you’ll have a nice report show­ing you what you need to work on. You can even down­load that report as a PDF for easy ref­er­ence if you like.

What does this expert SEO advice cover?

Quite a lot, in fact — and all in an easy-to-read format, start­ing with an over­all score and the num­ber of out­stand­ing issues. Then, the rest of the report is broken down into the fol­low­ing sec­tions:

• On-Page SEO — If you have a site that you can edit, fix­ing these “on-page” SEO ele­ments can be an easy DIY win.
• Respons­ive­ness — How mobile-friendly is your web­site? Respons­ive Web Design (“RWD”) reformats web pages to match dif­fer­ent screen sizes.
• PageSpeed — Vis­it­ors don’t wait for slow web­sites. Google’s “PageSpeed” ser­vice meas­ures that and factors it into your site’s search pos­i­tion­ing, so it’s worth review­ing.
• Links — Your site’s link struc­ture can help or hinder vis­it­ors and search engines alike. This quick tool helps to check that.
• Misc — A few tech­nic­al details that may have an impact on your site’s search pos­i­tion­ing

Great SEO starts with getting the basics right

Many oth­er factors affect search pos­i­tion­ing. Not­ably, back­links from oth­er qual­ity sites are vital, but even Google struggles to find those as fast as you might expect. Read­ab­il­ity and phras­ing can make a dif­fer­ence too, as well as the more tech­nic­al aspects of your site. The more act­ive your com­pet­i­tion is, the more these things will mat­ter.

Still, many web pages are put togeth­er without a thought for any of this. So, this quick tool focuses on help­ing you get the basics right, to give you a head start. If you need more extens­ive SEO help, please check out my SEO Plans.