SEO Cardiff — Newport — Bristol
Search Engine Optimisation in South Wales
Search Engine Optimisation (SEO) is a very cost-effective way to increase website traffic and boost sales. So investing in expert SEO services will help your business grow. If you target local markets like Bristol or Cardiff, SEO can help even more by focusing on “Local SEO”.
Still, SEO is an investment in quality, not a quick fix. Google penalises “black hat” attempts to rig fast results. Sadly, some “SEO specialists” still push them, giving SEO a bad name.
Small firms often get caught out by that. Some even believe the false claims that SEO doesn’t work. SEO is all about doing what works, to get better search engine positioning. Doing what Google discourages isn’t good SEO.
So, you don’t just need any SEO company. You need an expert SEO company that provides safe seo services through cost-effective, “white hat” search engine optimisation. That’s what I offer.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D. SEO:
Small Business SEO in Cardiff, Newport, Bristol & Beyond
Many small businesses prefer to use local SEO services. So as a Newport SEO company, I tend to offer SEO in South Wales and the South West, including Cardiff, Bristol, Swansea, Gloucester, Hereford, Swindon and Taunton. So if you’re looking for a Cardiff SEO company or Bristol SEO, look no further!
SEO services are provided remotely, though. So you don’t need to be based near Cardiff or Bristol, or even in Wales or the South West. I provide small business SEO services across the UK — and beyond, if needed.
SEO Company, Agency, Specialist — Does It Matter?
Whilst SEO is very specific about words, titles like company, agency and specialist can seem interchangable. That’s fine, but how SEO companies really operate can matter. Here’s why:
- SEO specialists only sell one thing. Some are great, but costly. Others sell SEO as the answer to everything, ignoring how it can help other strategies.
- SEO agencies either have in-house teams to support, or keep costs down by outsourcing the labour-intensive bits. That can work well — but some outsource it all, and don’t learn enough about SEO themselves to tailor strategies to your needs.
My SEO Plus packages offer informed, unbiased advice across a full range of digital marketing services. Some outsourcing keeps them affordable for smaller businesses, but years of experience lets me provide custom strategies.
Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks! — Tim D. SEO:
Why Search Engine Optimisation?
Effective SEO takes time but pays for itself because it’s one of the best ways to get traffic to your site. Without traffic, you lose sales. So it’s far better to get started than left behind.
The main alternative, paid ads, are an ongoing cost. That reduces your margins — often by too much to be sustainable.
The Problem With Paid Ads
Paid ads can easily cost £50 per website visitor delivered — sometimes far more. Typically, less than 5% of site visitors are ready to buy, and under 1% do so. So if you need 200 visitors to make a sale, paid ads can easily cost you £200 per sale. Will your profit margin handle that?
Ad traffic also dries up as soon as you stop paying for it — and paid ads don’t build the trust needed to make sales. So if ads don’t pay for themselves during the campaign, there’s very little lingering benefit — just the cost.
On top of all that, many paid ads rely on offering discounts. That cuts profit margins even further.
So let’s be clear — whilst paid ads can work well, you need to know your numbers and strategies. Many small businesses try paid ads because they seem easy, then struggle because the cost per sale is to high. Yet by the time they realise that, it’s hard to quit. Losing traffic — even costly traffic — can be scary.
The True Value Of SEO
By comparison, investing in expert SEO services delivers those valuable visitors for free. You’re buying a stronger website, not visitors — and you don’t have to offer discounts for that.
Remember, each free visitor saves you buying their attention through paid ads. So those 200 visitors would still be worth £200 — in savings.
Actually, SEO tends to deliver more valuable visitors, because those who are actively seeking your services are more likely to buy. It increases brand awareness and trust, too — helping sales long after your SEO campaign has ended.
That increased trust boosts click-through rates on your ads, reducing ad costs. So SEO even improves paid ad campaigns.
The benefits of SEO aren’t immediate, but they are lasting. So unlike paid ads, ongoing SEO builds on itself month after month.
How Much Does Small Business SEO Cost?
Before we talk about how much small business SEO costs, we need some context. So remember — running just two Facebook ads can easily cost over £200 a month, with little lasting benefit.
Now, most UK SEO companies, SEO agencies and SEO consultants charge at least £500 a month for small business SEO — often far more. That’s because the returns far exceed those investments. It’s also hard to get results for less in some markets. Some claim it’s impossible, and that’s broadly true for large, highly-competitive markets.
Still, I aim to provide cost-effective SEO services for small businesses — including micro-businesses with under ten employees. Clearly, investing £500+ per month to hire an SEO expert can be challenging for small firms.
Sadly, because they only have one thing to sell, cheap SEO specialists often rely on black hat techniques and excessive claims to make quick sales. They use dodgy quick-fixes and disappear before they fail.
So how are my small business SEO services different?
SEO “Plus” Plans For Small Business
Well, for one thing, I provide far more than SEO in South Wales and the South West. Hosting websites means I can’t just vanish if things go wrong. So my incentive is to provide lasting benefits through reliable, white hat techniques.
My “SEO” packages also cover far more than just SEO. Why?
Because my goal is to help you grow. Other digital marketing strategies work too, and committing long term budget to SEO alone can be restrictive when cash flow is a concern. I offer things like content marketing, video marketing and more anyway, so why not let you switch between these strategies whenevery you need to?
That’s why these uniquely flexible small business SEO packages offer incredible value, starting from just £165 a month.
Local SEO for Cardiff, Newport & Bristol SMEs
Many small businesses around Cardiff and Bristol serve local clients, but think SEO is for national markets. In fact, Google knows where your visitors live and promotes services close to them. At least, it promotes firms that get Local SEO right.
That’s especially true for local searches like “dentists in Newport”, “vets Bristol” or “SEO Cardiff”. Such searches provide valuable, targeted leads for firms who serve local clients. Targeted leads cost far less per sale than traditional broadcast marketing, because they are more likely to buy.
Local searches also show a block of businesses and map above other “organic” (unpaid) search results that Google calls the “Local Pack”. So local SEO can really put your company on the map. That local pack also shows a star rating based on your reviews — which helps to build trust and boost sales.
How Is Local SEO Different?
Local Search Engine Optimisation focuses more on location and reputation than general SEO. So local SEO factors include structured data, reviews and the NAP citations in directory listings that search engines use to validate your business location.
Even tiny variations in NAP listings matter, but keeping listings consistent across many different directories can be tricky. Likewise, good reviews are also vital for mastering local SEO — but one poor review can have a big impact when you’re starting out.
So you need the right tools to improve and manage these factors safely and easily. That’s why I offer those Local Search Engine Optimisation tools and services from just £75/month.
Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.