Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a very cost-effective way to increase website traffic and boost sales. So investing in SEO will help your business grow. If you target local markets like Bristol or Cardiff, SEO can help even more by focusing on Local SEO techniques.
Despite all that, cheap SEO “specialists” have managed to give it a bad name. They often “guarantee” a first-page listing, then target keywords that nobody searches for. Others use quick-fix hacks, then disappear when Google penalises your site.
In other words, you don’t just need SEO. You need safe, cost-effective, white-hat (ethical) search engine optimisation solutions. So that’s what I offer.
Need Flexible SEO?
My unique SEO packages offer multiple digital marketing strategies from just £5 per day!
Looking for Local SEO?
Reach local customers more effectively with specialised Local SEO from just £2.50 per day!
Why Search Engine Optimisation?
Effective SEO delivers genuine “organic” search visitors who are actively seeking your services. Such visitors are far more likely to become customers than others. Good search positioning also increases trust in your brand — which naturally improves sales. Those benefits of SEO last beyond your original SEO campaign.
By comparison, ad traffic dries up as soon as you stop paying for it — and paid ads don’t build trust, either. Even the best offer won’t sell if people don’t trust it. However, good organic search positioning does earn trust. That can improve click-through rates on your paid ads. Better click-through rates can also reduce ad costs. So SEO even improves paid ad campaigns.
That’s why SEO companies and consultants often charge £500+ a month for small business SEO. Good search positioning for popular keywords can easily generate a positive ROI on that level of investment in most industries.
Small Business SEO for Cardiff, Newport, Bristol… and beyond
Still, investing that much in SEO can be challenging for smaller firms. That’s a catch-22, because delaying marketing just loses sales, making it even harder to afford. It’s better to get started than to get left behind — even if you need to start small and build up your marketing as you grow.
Cheap SEO specialists often prey on that. Safe, effective SEO takes time, skill and complex tools. Breaking Google’s rules can be cheap, but it’s short-lived and risky — for you more than for the ‘specialist’. So here’s what they don’t want you to hear:
Specialists do one thing — but not always well. They only have that one thing to sell, so they’ll sell it as the answer to all your problems.
…and that’s how I’m different. You know that popular “Jack of trades, master of none” misquote? Yep, it’s a misquote. It should be: A jack of all trades, though master of none, is often better than a master of one. Click To Tweet
Not always, but often — and this is one of those times. I have over 15 years’ experience in SEO, web design and digital marketing. Being an expert in several related fields gives me a very informed perspective. Unlike a single-skilled expert, I can offer a range of tools and services, and help you identify which ones will help you the most. It also lets me find ways to help you without breaking search engine rules.
Now, I aim to provide safe, cost-effective SEO and digital marketing services for small businesses in the UK. I’m based in Newport, South Wales, so I focus on SEO for firms near Cardiff, Bristol, Swansea and Gloucester. If you’re further afield though, that’s fine — I just prefer to meet clients when that’s possible.
Local SEO : Cardiff, Newport, Bristol & beyoj
Many SMEs in Wales and the Southwest serve local clients, but think SEO only works for national markets. In fact, Google knows where your visitors live and promotes services close to them. At least, it promotes firms that get Local SEO right.
That’s especially true for local searches like “dentists in Newport”, “Bristol vets” or “SEO Cardiff”. Such searches provide valuable, targeted leads for firms who serve local clients. Targeted leads cost far less per sale than traditional broadcast marketing, because they are more likely to buy.
Local searches also show a block of businesses and map above other “organic” (unpaid) search results that Google calls the “Local Pack”. So local SEO can really put your business on the map. That local pack also shows a star rating based on your reviews — which helps to build trust and boost sales.
How Is Local SEO Different?
Local Search Engine Optimisation focuses more on location and reputation than general SEO. So local SEO factors include structured data, reviews and the NAP citations in directory listings that search engines use to validate your business location.
Even tiny variations in NAP listings matter, but keeping listings consistent across many different directories can be tricky. Likewise, good reviews are also vital for mastering local SEO — but one poor review can have a big impact when you’re starting out.
So you need the right tools to improve and manage these factors safely and easily. That’s why I offer those Local Search Engine Optimisation tools and services from just £75/month.
Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.
Do you serve local clients?
Then you need effective Local SEO. That’s what my LocalCrowd service provides.
Full Search Engine Optimisation Campaigns
Full SEO campaigns focus on ranking for relevant search terms nationwide or internationally, not specific locations like Cardiff or Bristol.
SEO guidelines and trending keywords change over time, and achieving stronger positioning will also let you target more competitive keywords. Your competitors’ actions will affect your SEO tactics, too.
Effective SEO campaigns need to adapt to these varying conditions. So it doesn’t help to limit SEO packages to X keywords or Y pages. Instead, you need expert SEO advice and a bespoke SEO strategy that evolves to build your business.
Key SEO Tactics
Still, the following elements are common in many SEO packages:
- Ongoing keyword research to keep your campaign focused on effective terms
- Competitive research — watching what your key competitors are doing SEO-wise and responding
- Tracking rankings, overall search visibility and backlink metrics
- Fixing coding errors and inefficient site structures
- Editing your pages to optimise the many “on-page” factors that search engines consider
- Helping to build safe, quality backlinks to your website
It’s very hard to beat competitors who do all this — especially if they have a head start. You’ll probably need to weave other digital marketing tactics into your strategy, too. That’s why I offer flexible SEO Packages that include options like press releases, infographics and video marketing, from just £150 a month.
Looking for safe, flexible SEO Packages?
SEO is just one digital marketing strategy. Combine it with others in my SEO Plus Plans.