SEO Cardiff — Newport — Bristol
Search Engine Optimisation in South Wales
Search Engine Optimisation (SEO) is a very cost-effective way to increase website traffic and boost sales. So investing in expert SEO services will help your business grow. If you target local markets like Bristol or Cardiff, SEO can help even more by focusing on Local SEO techniques.
Still, SEO is an investment in quality, not a quick fix. Google penalises techniques that try to work around that. Sadly, some SEO specialists still undermine trust in SEO with “black hat” techniques.
So, you don’t just need any SEO company. You need an expert SEO company that provides safe seo services through cost-effective, “white hat” search engine optimisation — and that’s what I offer.
Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks! — Tim D. SEO:
Small Business SEO in Cardiff, Newport, Bristol & Beyond
Many small businesses prefer to use local SEO services. So as a Newport SEO company, I tend to offer SEO in South Wales and the South West, including Cardiff, Bristol, Swansea, Gloucester, Hereford, Swindon and Taunton. So if you’re looking for a Cardiff SEO company or Bristol SEO, look no further!
SEO services are provided remotely, though. So I provide small business SEO services across the UK — and beyond, if needed.
Poor search positioning loses sales. So it’s far better to get started than left behind.
Still, most UK SEO companies, SEO agencies and SEO consultants charge at least £500 a month for small business SEO — often far more. That’s because the returns far exceed those investments. It’s also hard to get results for less in many markets. Hard — but not impossible.
However, investing that much to hire an SEO expert can be challenging for small firms. Still, I aim to provide cost-effective SEO services for small businesses. So my uniquely flexible small business SEO packages start from just £165 a month.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D. SEO:
Why Search Engine Optimisation?
Effective SEO takes time but pays for itself because it’s one of the best ways to get traffic to your site. Without traffic, you lose sales.
The main alternative, paid ads, are an ongoing cost. That reduces your margins — often by too much to be sustainable.
Most paid ads cost 50p to £50 per website visitor delivered. So that’s the base value of each visitor, set by your competition. By investing in expert SEO services, “organic” (unpaid) search results deliver those valuable visitors for free.
In fact, SEO delivers more valuable visitors, who are actively seeking your services and so more likely to buy from you. Good search positioning also increases trust in your brand, helping sales long after your SEO campaign has ended.
Ad traffic also dries up as soon as you stop paying for it — and paid ads don’t build the trust needed to make sales. By comparison, SEO builds on itself month after month, and good organic search positioning does increase trust. That boosts click-through rates on your ads, reducing ad costs. So SEO even improves paid ad campaigns.
Full Search Engine Optimisation Campaigns
Full SEO campaigns focus on ranking for relevant search terms nationwide or internationally, rather than specific locations like Cardiff or Bristol. This is a common goal when engaging an SEO company.
Key SEO Tactics
Many SEO packages include the following elements:
- Keyword research to focus your campaign on effective terms
- Competitive research — watching what your key competitors are doing SEO-wise and responding
- Tracking rankings, overall search visibility and backlink metrics
- Fixing coding errors and inefficient site structures
- Editing your pages to optimise the many “on-page” factors that search engines consider
- Helping to build safe, quality backlinks to your website
However, even ignoring the extra digital marketing options in my SEO Plus plans, SEO packages are not all created equal.
SEO Company Strategies Matter
Some SEO companies will sell you a fixed number of target keywords that you get to pick. Others only do keyword research once, at the start of the campaign. So what’s wrong with that?
Of course, it’s vital to identify the most cost-effective keywords to target. Still, these approaches miss the point of SEO. Search engine optimisation is about getting targeted traffic to your site, not fixating on specific vanity keywords.
Guessing which keywords will be most effective doesn’t work. It’s good to have a starting point for keyword research of course, but keywords evolve. So unless SEO campaign adapts over time, you’re wasting money. That requires stats and research, not intuition.
Expert SEO Is Flexible
SEO guidelines and trending keywords change over time, and achieving stronger positioning will also let you target more competitive keywords. Your competitors’ actions will affect your SEO tactics, too.
Effective SEO campaigns need to adapt to these varying conditions. So you need advice from an expert SEO consultant and a bespoke SEO strategy that evolves to build your business.
It’s hard to beat competitors who do all this — especially if they have a head start. You’ll probably need to weave other digital marketing tactics into your strategy, too. That’s why I offer flexible small business SEO Packages that also include options like press releases, infographics and video marketing, from just £165 a month.
Lookinf for affordable small business SEO Packages?
Local SEO for Cardiff, Newport & Bristol SMEs
Many small businesses around Cardiff and Bristol serve local clients, but think SEO is for national markets. In fact, Google knows where your visitors live and promotes services close to them. At least, it promotes firms that get Local SEO right.
That’s especially true for local searches like “dentists in Newport”, “vets Bristol” or “SEO Cardiff”. Such searches provide valuable, targeted leads for firms who serve local clients. Targeted leads cost far less per sale than traditional broadcast marketing, because they are more likely to buy.
Local searches also show a block of businesses and map above other “organic” (unpaid) search results that Google calls the “Local Pack”. So local SEO can really put your company on the map. That local pack also shows a star rating based on your reviews — which helps to build trust and boost sales.
How Is Local SEO Different?
Local Search Engine Optimisation focuses more on location and reputation than general SEO. So local SEO factors include structured data, reviews and the NAP citations in directory listings that search engines use to validate your business location.
Even tiny variations in NAP listings matter, but keeping listings consistent across many different directories can be tricky. Likewise, good reviews are also vital for mastering local SEO — but one poor review can have a big impact when you’re starting out.
So you need the right tools to improve and manage these factors safely and easily. That’s why I offer those Local Search Engine Optimisation tools and services from just £75/month.
Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.
Do you serve local clients?
Then you need effective Local SEO. That’s what my LocalCrowd service provides.