Full Search Engine Optimisation Campaigns
Full SEO campaigns focus on ranking for relevant search terms nationwide or internationally, rather than specific locations like Cardiff or Bristol. This is a common goal when engaging an SEO company.
Key SEO Tactics
Many SEO packages include the following elements:
- Keyword research to focus your campaign on effective terms
- Competitive research — watching what your key competitors are doing SEO-wise and responding
- Tracking rankings, overall search visibility and backlink metrics
- Fixing coding errors and inefficient site structures
- Editing your pages to optimise the many “on-page” factors that search engines consider
- Helping to build safe, quality backlinks to your website
However, not all SEO packages are created equal. Not even if you ignore the extra digital marketing options offered by my SEO Plus plans
SEO Company Strategies Matter
Some SEO companies will sell you a fixed number of target keywords that you get to pick. Others only do keyword research once, at the start of the campaign. So what’s wrong with that?
Of course, it’s vital to identify the most cost-effective keywords to target. Still, these approaches miss the point of SEO.
Search engine optimisation is about getting targeted traffic to your site, not fixating on specific vanity keywords.
Business owners can’t be expected to know which keywords will really be most effective for them at any given time. That takes stats and research, not intuition. It’s good to have a starting point for keyword research of course, but the point is that keywords evolve. If your SEO campaign doesn’t adapt over time, you’re wasting money.
Expert SEO Is Flexible
SEO guidelines and trending keywords change over time, and achieving stronger positioning will also let you target more competitive keywords. Your competitors’ actions will affect your SEO tactics, too.
Effective SEO campaigns need to adapt to these varying conditions. So you need advice from an expert SEO consultant and a bespoke SEO strategy that evolves to build your business.
It’s hard to beat competitors who do all this — especially if they have a head start. You’ll probably need to weave other digital marketing tactics into your strategy, too. That’s why I offer flexible small business SEO Packages that also include options like press releases, infographics and video marketing, from just £150 a month.
Looking for safe, flexible SEO Packages?
SEO is just one digital marketing strategy. Combine it with others in my SEO Plus Plans.
Local SEO for Cardiff, Newport & Bristol SMEs
Many small businesses around Cardiff and Bristol serve local clients, but think SEO is for national markets. In fact, Google knows where your visitors live and promotes services close to them. At least, it promotes firms that get Local SEO right.
That’s especially true for local searches like “dentists in Newport”, “vets Bristol” or “SEO Cardiff”. Such searches provide valuable, targeted leads for firms who serve local clients. Targeted leads cost far less per sale than traditional broadcast marketing, because they are more likely to buy.
Local searches also show a block of businesses and map above other “organic” (unpaid) search results that Google calls the “Local Pack”. So local SEO can really put your company on the map. That local pack also shows a star rating based on your reviews — which helps to build trust and boost sales.
How Is Local SEO Different?
Local Search Engine Optimisation focuses more on location and reputation than general SEO. So local SEO factors include structured data, reviews and the NAP citations in directory listings that search engines use to validate your business location.
Even tiny variations in NAP listings matter, but keeping listings consistent across many different directories can be tricky. Likewise, good reviews are also vital for mastering local SEO — but one poor review can have a big impact when you’re starting out.
So you need the right tools to improve and manage these factors safely and easily. That’s why I offer those Local Search Engine Optimisation tools and services from just £75/month.
Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.
Do you serve local clients?
Then you need effective Local SEO. That’s what my LocalCrowd service provides.