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Search Engine Optimisation Campaigns

Most Search Engine Optimisation cam­paigns are either focused on “local SEO” or “national SEO”. So what’s the difference?

National SEO is what most people think of as SEO. It aims to boost a site’s ranking focus on ranking for rel­evant search terms nationwide or internationally.

Local SEO aims to rank for terms that mention spe­cific loc­a­tions like Cardiff or Bristol, or even regions like South Wales or the South West. This requires a few extra strategies, as Google assesses sites dif­fer­ently for this. It also cus­tomises search results based on the searcher’s loc­ation and high­lights a few busi­nesses in a “map pack” above the main search results. So local search is highly tar­geted, and that makes it espe­cially valuable to many small businesses.

Still, both types of SEO cam­paign use several core tactics.

Key SEO Tactics

Search Engine Optimisation cam­paigns are usually packages focusing on:

  • Keyword research to focus your cam­paign on effective terms
  • Competitive research — watching what your key com­pet­itors are doing SEO-wise
  • Tracking rankings, overall search vis­ib­ility and backlink metrics
  • Fixing coding errors and inef­fi­cient site structures
  • Editing your pages to optimise the many “on-page” factors that search engines consider
  • Helping to build safe, quality back­links to your website

However, even ignoring the extra digital mar­keting options in my SEO Plus plans, SEO packages are not all created equal.

SEO Company Strategies Matter

Of course, it’s vital to identify the most cost-effective keywords to target. So some SEO com­panies sell Search Engine Optimisation cam­paigns based on a fixed number of target keywords that you get to pick. Others only do keyword research once, at the start of the cam­paign. So what’s wrong with that?

Well, to some extent, these approaches miss the point of SEO. Search engine optim­isation is about getting tar­geted traffic to your site, not fix­ating on spe­cific vanity keywords. Specifying keywords can matter more if you’re also paying for Google Ads, but oth­erwise it’s a narrow way of looking at SEO.

Still, guessing which keywords will be most effective doesn’t work. Whilst it can provide a starting point for keyword research, keywords evolve. So unless SEO cam­paign adapts over time, you’re wasting money. That requires stats and research, not intuition.

Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I under­stand it, but it worked! Many thanks! — Tim D. SEO: (5/5)

Expert SEO Is Flexible

Ongoing SEO company strategy

How SEO keeps evolving

SEO guidelines and trending keywords change over time, and achieving stronger pos­i­tioning will also let you target more com­pet­itive keywords. Your com­pet­itors’ actions will affect your SEO tactics, too.

Effective SEO cam­paigns need to adapt to these varying con­di­tions. So you need advice from an expert SEO con­sultant and a bespoke SEO strategy that evolves to build your business.

It’s hard to beat com­pet­itors who do all this — espe­cially if they have a head start. You’ll probably need to weave other digital mar­keting tactics into your strategy, too. That’s why I offer flexible small business SEO Packages that also include options like press releases, infographics and video mar­keting, from just £175 a month.

I have been using Netcentrics’ SEO service and they have impress­ively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thor­oughly pro­fes­sional service. Highly recom­mended. — Mark D. SEO: (5/5)

Looking for affordable small business SEO Packages?

Local SEO for Cardiff, Newport & Bristol SMEs

SEO Cardiff - Newport - Bristol - South Wales & Southwest EnglandMany small busi­nesses around Cardiff and Bristol serve local clients, but think SEO is for national markets. In fact, Google knows where your vis­itors live and pro­motes ser­vices close to them. At least, it pro­motes firms that get Local SEO right.

That’s espe­cially true for local searches like “dentists in Newport”, “vets Bristol” or “SEO Cardiff”. Such searches provide valuable, tar­geted leads for firms who serve local clients. Targeted leads cost far less per sale than tra­di­tional broadcast mar­keting, because they are more likely to buy.

Local searches also show a block of busi­nesses and map above other “organic” (unpaid) search results that Google calls the “Local Pack”. So local SEO can really put your company on the map. That local pack also shows a star rating based on your reviews — which helps to build trust and boost sales.

How Is Local SEO Different?

Local Search Engine Optimisation focuses more on loc­ation and repu­tation than general SEO. So local SEO factors include struc­tured data, reviews and the NAP cita­tions in dir­ectory listings that search engines use to val­idate your business location.

Even tiny vari­ations in NAP listings matter, but keeping listings con­sistent across many dif­ferent dir­ect­ories can be tricky. Likewise, good reviews are also vital for mas­tering local SEO — but one poor review can have a big impact when you’re starting out.

So you need the right tools to improve and manage these factors safely and easily. That’s why I offer those Local Search Engine Optimisation tools and ser­vices from just £75/month.

Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.

Do you serve local clients?

Then you need effective Local SEO. That’s what my LocalCrowd service provides.