Search Engine Optimisation Campaigns
Most Search Engine Optimisation campaigns are either focused on “local SEO” or “national SEO”. So what’s the difference?
National SEO is what most people think of as SEO. It aims to boost a site’s ranking focus on ranking for relevant search terms nationwide or internationally.
Local SEO aims to rank for terms that mention specific locations like Cardiff or Bristol, or even regions like South Wales or the South West. This requires a few extra strategies, as Google assesses sites differently for this. It also customises search results based on the searcher’s location and highlights a few businesses in a “map pack” above the main search results. So local search is highly targeted, and that makes it especially valuable to many small businesses.
Still, both types of SEO campaign use several core tactics.
Key SEO Tactics
Search Engine Optimisation campaigns are usually packages focusing on:
- Keyword research to focus your campaign on effective terms
- Competitive research — watching what your key competitors are doing SEO-wise
- Tracking rankings, overall search visibility and backlink metrics
- Fixing coding errors and inefficient site structures
- Editing your pages to optimise the many “on-page” factors that search engines consider
- Helping to build safe, quality backlinks to your website
However, even ignoring the extra digital marketing options in my SEO Plus plans, SEO packages are not all created equal.
SEO Company Strategies Matter
Of course, it’s vital to identify the most cost-effective keywords to target. So some SEO companies sell Search Engine Optimisation campaigns based on a fixed number of target keywords that you get to pick. Others only do keyword research once, at the start of the campaign. So what’s wrong with that?
Well, to some extent, these approaches miss the point of SEO. Search engine optimisation is about getting targeted traffic to your site, not fixating on specific vanity keywords. Specifying keywords can matter more if you’re also paying for Google Ads, but otherwise it’s a narrow way of looking at SEO.
Still, guessing which keywords will be most effective doesn’t work. Whilst it can provide a starting point for keyword research, keywords evolve. So unless SEO campaign adapts over time, you’re wasting money. That requires stats and research, not intuition.
Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks! — Tim D. SEO:
Expert SEO Is Flexible
SEO guidelines and trending keywords change over time, and achieving stronger positioning will also let you target more competitive keywords. Your competitors’ actions will affect your SEO tactics, too.
Effective SEO campaigns need to adapt to these varying conditions. So you need advice from an expert SEO consultant and a bespoke SEO strategy that evolves to build your business.
It’s hard to beat competitors who do all this — especially if they have a head start. You’ll probably need to weave other digital marketing tactics into your strategy, too. That’s why I offer flexible small business SEO Packages that also include options like press releases, infographics and video marketing, from just £175 a month.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D. SEO:
Looking for affordable small business SEO Packages?
Local SEO for Cardiff, Newport & Bristol SMEs
Many small businesses around Cardiff and Bristol serve local clients, but think SEO is for national markets. In fact, Google knows where your visitors live and promotes services close to them. At least, it promotes firms that get Local SEO right.
That’s especially true for local searches like “dentists in Newport”, “vets Bristol” or “SEO Cardiff”. Such searches provide valuable, targeted leads for firms who serve local clients. Targeted leads cost far less per sale than traditional broadcast marketing, because they are more likely to buy.
Local searches also show a block of businesses and map above other “organic” (unpaid) search results that Google calls the “Local Pack”. So local SEO can really put your company on the map. That local pack also shows a star rating based on your reviews — which helps to build trust and boost sales.
How Is Local SEO Different?
Local Search Engine Optimisation focuses more on location and reputation than general SEO. So local SEO factors include structured data, reviews and the NAP citations in directory listings that search engines use to validate your business location.
Even tiny variations in NAP listings matter, but keeping listings consistent across many different directories can be tricky. Likewise, good reviews are also vital for mastering local SEO — but one poor review can have a big impact when you’re starting out.
So you need the right tools to improve and manage these factors safely and easily. That’s why I offer those Local Search Engine Optimisation tools and services from just £75/month.
Still not sure if you need help with Local SEO? Check out these 5 Signs You Need A Local SEO Expert.
Do you serve local clients?
Then you need effective Local SEO. That’s what my LocalCrowd service provides.