Why Search Engine Optimisation?
Small business SEO is targeted marketing
Effective SEO takes time but pays for itself because it’s one of the best ways to get traffic to your site. Without traffic, you lose sales. So it’s far better to get started than left behind.
The main alternative, paid ads, are an ongoing cost. That reduces your margins — often by too much to be sustainable.
The Problem With Paid Ads
Paid ads and offers cut into your profit margins
Paid ads can easily cost £50 per website visitor delivered — sometimes far more. Typically, less than 5% of site visitors are ready to buy, and under 1% do so. So if you need 200 visitors to make a sale, paid ads can easily cost you £200 per sale. Will your profit margin handle that?
Ad traffic also dries up as soon as you stop paying for it — and paid ads don’t build the trust needed to make sales. So if ads don’t pay for themselves during the campaign, there’s very little lingering benefit — just the cost.
On top of all that, many paid ads rely on offering discounts. That cuts profit margins even further.
So let’s be clear — whilst paid ads can work well, you need to know your numbers and strategies. Many small businesses try paid ads because they seem easy, then struggle because the cost per sale is to high. Yet by the time they realise that, it’s hard to quit. Losing traffic — even costly traffic — can be scary.
The True Value Of SEO
By comparison, investing in expert SEO services delivers those valuable visitors for free. You’re buying a stronger website, not visitors — and you don’t have to offer discounts for that.
Remember, each free visitor saves you buying their attention through paid ads. So those 200 visitors would still be worth £200 — in savings.
Actually, SEO tends to deliver more valuable visitors, because those who are actively seeking your services are more likely to buy. It increases brand awareness and trust, too — helping sales long after your SEO campaign has ended.
That increased trust boosts click-through rates on your ads, reducing ad costs. So SEO even improves paid ad campaigns.
The benefits of SEO aren’t immediate, but they are lasting. Unlike paid ads, ongoing SEO builds on itself month after month. So over time, search engine optimisation costs less than paid ads.
How Much Does Small Business SEO Cost?
Most UK SEO companies, SEO agencies and SEO consultants charge at least £500 a month for small business SEO — often far more. It’s hard to get results for less in large, highly-competitive markets. Even then though, the returns far exceed those investments.
Still, I aim to provide cost-effective SEO services for small businesses — including micro-businesses with under ten employees. Clearly, investing that much to hire an SEO expert can be challenging for such small firms.
Sadly, that means flaky “SEO specialists” target small firms seeking cheap SEO services. They typically offer fake guarantees of fast, cheap results, use outdated or banned tactics, then disappear when problems arise.
SEO “Plus” Plans For Small Business
So how are my small business SEO services different?
Offering services like web hosting as well as SEO means I support clients long-term. So I provide lasting benefits through reliable, white hat techniques.
My “SEO” packages cover far more than just cost-effective, affordable SEO, because my goal is to help you grow. Committing long term budget to SEO alone can be restrictive when cash flow is a concern. As I offer other effective digital marketing strategies too, why not let you switch between these strategies as you need to?
That’s why these uniquely flexible small business SEO packages offer incredible value, starting from just £180 a month.