Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks! — Tim D. SEO:
Small Business SEO Packages PLUS…
These UK SEO packages start with a free SEO audit and keyword research worth £300. If you need stats systems set up, or on-site SEO, we’ll do that too. Otherwise, these packages normally add high “Domain Authority” (DA) backlinks each month. Because quality backlinks are vital for SEO.
Still, as uniquely flexible small business SEO and digital marketing packages, these “SEO Plus” plans go beyond basic SEO services. We can tailor them to your business, swapping link-building for other tactics as needed, like on-site SEO, content marketing or videos. You’ll get a social media marketing system too.
You’ve just found the most flexible small business SEO and digital marketing packages around!
Not sure what you need? Book a free consultation call!
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D.
Small Business SEO Glossary
Why is SEO SO important?
Because your website can’t help you make sales without traffic. Search engines are a great source of free traffic, but over 90% of clicks go to page links on the first page of search results. Below that, you’ll generally get less than one click per 100 searches for a given term. It’s also easier to sell to those visitors, because they are literally searching for what you provide. So getting onto page one for the right terms can easily increase your site traffic by 10x — and your sales by even more.
That’s why SEO is so important — and so competitive. You have very little chance of getting it right by guesswork alone.
What is Domain Authority? Is it like Page Rank?
Roughly, yes. However, Google retired Page Rank in 2013. So other sites now measure site and page quality. Domain Authority (“DA”) scores sites from 0 to 100. That’s largely based on the quality and number of other sites that link to them.
DA isn’t linear, though. So higher scores are harder to improve. As a result, most sites have a DA under 10. It takes consistent effort to get over 20. Similarly, getting over 30 can take years.
Because high DA is hard to fake, links from those sites are strong endorsements. So Google trusts them far more than links from sites with lower DA. For instance, a single DA 20 link is worth more than two DA 10 links, and a DA 40 link is worth more than two DA 20s.
Still, that also means sites with higher DA require higher standards from their contributors.
What’s a ‘CDN’? How does it help small business SEO?
A Content Delivery Network (“CDN”) sits between your visitors and your site. It’s a network of computers that boost your site’s speed and security. Both of those affect small business SEO.
What is ‘On-Page SEO’?
Many factors affect your site’s search engine performance. Backlinks are “Off Page SEO”, whilst “On Page SEO” involves editing your site structure and content. Similarly, “Technical SEO” changes your site, but focuses on code quality and server setup. So that often needs lower-level access than DIY website platforms provide. Broadly though, “On Site” SEO edits can include:
- Content — “content is king”. So it needs to be relevant, well-written, readable and unique!
- Site structure — sitemaps, internal links, a “robots.txt” file and canonicalisation all help search engines
- Engagement — how long do visitors stay on your site?
- Mobile friendliness — because most visitors now use mobile devices
- Site speed — visitors don’t like slow sites. So neither do search engines.
- Image optimisation — bloated image files and missing “alt” tags undermine SEO
- Structured data — adding “meta tags” and other special code to certain types of data (e.g. addresses)
- Site security — visitors and search engines prefer sites with SSL security.
- Code quality — inefficient coding can hurt your rankings
FAQs for SEO Plus Plans
Who are these digital marketing & SEO packages for?
Almost any small business can benefit from these cost-effective, flexible digital marketing packages. That said, they are designed to help micro businesses (small firms with under ten employees). Sole traders, small limited companies and partnerships need the flexibility these plans offer to make the most of their marketing budgets. Still, if you’re now thinking “What marketing budget?” — please book a FREE consultation. I’m here to help.
If you’re a larger small business — with ten to fifty employees — I can help more. So please get in touch.
Whilst these plans evolved from SEO packages for small business in the UK, SEO is remote work. So I can help you wherever you are.
Still, many small firms prefer to work with a local SEO company. So, being based in Newport, South Wales, I tend to work with SMEs in South Wales or Southwest England. So these digital marketing & SEO plans are ideal for you if you’re looking for a small business SEO company near Cardiff, Bristol, Bath, Swansea, Cheltenham, Gloucester or Hereford.
How do I know this will work?
The effectiveness of any marketing tactic depends on individual markets, offers and goals. However, these small business SEO packages let you test several widely-recommended marketing tactics. Most involve creating visible assets — articles, infographics, videos and so on. Getting those done for you saves you a lot of time. That alone makes these cost-effective marketing packages for small businesses in the UK.
Still, publishing those assets creates a lot more value. Because when other sites publish your marketing assets, they have two things to share: their authority, and their visitors. Providing interesting content that contains backlinks to your site gets you a share of both those things.
Where will I see the ROI?
Whilst backlinks boost your brand’s power in search engine rankings, that can seem nebulous and techie. So let’s focus on something more concrete — getting more targeted visitors.
The value of visitors varies with what you sell and how likely they are to buy. Still, there’s a predictable base. Every potential customer is worth at least what it would cost you to reach them otherwise. With paid ads, it’s hard to get that cost under 50p, and £1 is common.
So we look for sites whose target audiences may find your content interesting. If they do, your site will get some more visitors. The higher-profile those sites are, the more targeted visitors you’ll get.
Doing that consistently across many relevant, quality sites slowly boosts your brand’s authority and reach. So you’ll get more and more targeted visitors, each worth from £1 to however much your profit margin is on a sale.
There’s your base ROI — plus the intrinsic value of getting the assets creation and publication done for you, of course. Then add the value of getting extra targeted visitors from better rankings in search engines, and possibly cheaper ads on some pay-per-click channels.
If you still aren’t confident that will give you a positive ROI, by all means don’t do it. I’m here to help those who are, not to persuade you to take uncomfortable risks.
How do these SEO packages compare to paid ads (PPC)?
These “SEO Plus packages” offer far more than other small business SEO packages. So they can even help with pay-per-click ads too, at the “Standard” level and above. That’s because PPC and SEO are both great ways to get traffic to your website.
Still, Search Engine Optimisation is far more cost-effective than PPC in the long run.
PPC vs SEO — Hare vs Tortoise
PPC gets faster results than SEO — but costs far more. In fact, most paid digital ads charge 50p to £50 per click, with £1 being fairly typical. So that’s the base value of each visitor delivered to your site. However, as an ongoing cost, paid ads reduce your margins. They are also addictive, because cutting the budget just reduces traffic and sales.
Free search engine visitors save you that cost — but they’re still worth as much. Often more, as those actively searching for your service are more likely to buy. SEO invests in quality to attract visitors. So expert SEO keeps building on itself. Cutting the budget just builds more slowly.
Finally, the quality and relevance of your pages affects pricing in some ad systems. So expert SEO services can also reduce PPC costs.
Which is the best small business SEO package for me?
Your website is a marketing vehicle, so these SEO plans are engines. Meanwhile, your target market and competition define the road conditions.
So Domain Authority (DA) is like engine power, but grows exponentially. For instance, one DA 30 link can be twice as powerful as a DA 20 link. That means each plan adds a lot to the one below it. Likewise, the other components get more effective on larger plans, too.
Generally then, you’ll want the best small business SEO “engine” you can afford. That’s especially true if you’re competing with well known brands.
What results can I expect from these small business SEO packages?
That depends on which tactics you choose, how competitive your market is, and how you measure results. The content these SEO plans create will be visible straight away. How long they take to affect your bottom line can vary, though.
Notably, the common “last touch” way of measuring marketing is misleading because it only credits sales to the last thing viewed. That ignores all the other marketing that built trust to get the sale. So, you need to track the right metrics to get a clearer picture — and I can help with that.
SEO is strategic
For the SEO plan elements, the aim is to get you first page positioning for popular search terms. That will boost your site traffic with more targeted sales leads.
The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact timescales will depend on the competitiveness of your market.
N.B.: SEO is about affecting long-term traffic trends. Because of this, it takes time — often 6 months or more. So a three month minimum term applies to these SEO packages. After that, you can cancel at any time by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.
How much does SEO cost for small business normally?
Small business SEO is a very broad term, because “small business” is. Microbusinesses (under 10 employees) tend to have much lower turnovers than larger “small” firms. Still, most SEO agencies still try to sell everyone the same set of goals. That’s a problem, because small budgets limit what’s realistic. However, these small business SEO packages help to bridge that gap.
The (Usual) Cost of Small Business SEO Packages
Most UK SEO agencies say effective SEO is difficult for less than £500 per month. That’s true for most established small businesses with more than a few staff. In fact, that’s very affordable for small firms with six or seven figure turnovers. Still, they continue to invest heavily in SEO. Why? Becuause the return on effective small business SEO normally exceeds its cost.
So if that works for you, pick the “Pro” SEO Plus package.
Otherwise, smaller firms and microbusinesses can get results for less — it just needs different strategies. Smaller, easier wins can make far more difference to a small firm than to a large one. They also gradually position you to target the bigger ones. So SEO packages for small businesses need to take one step at a time, instead of trying to leap up several steps in one go.
However, those opportunities aren’t obvious unless you know how and where to look. So small firms often waste thousands chasing the wrong goals. Others leave even more money on the table by not trying. Wouldn’t it be better to get expert SEO help tailored to your current situation? That’s what makes these SEO packages suitable even for smaller businesses.
I can’t afford this — can you still help?
Yes — just not as much. These are already cheap SEO packages for small businesses, so I won’t pretend you can achieve more for less. If you could, I’d be offering that. Still, I do understand that cash-flow can be restrictive — and that cheap SEO services can be risky. So first, some words of warning:
The Risks of Other Cheap SEO Packages
Sadly, many cheap SEO “experts” are moonlighters who disappear without notice. Other cheap SEO services offer outdated strategies, or sell links in bulk. Those may seem like low cost SEO, but are a false economy. The links they provide are too weak to help and often use Private Blog Networks (PBNs) that break search engine guidelines, risking long-lasting penalties.
Search engines prefer quality to quantity — and buying links is right out. However, providing quality content for other sites earns legitimate citations. So these “SEO Plus” small business SEO packages build links with Domain Authority over 20. They may not be the cheapest SEO packages around, but aim to be the most cost-effective small business SEO packages in the UK.
Safer Cheap Small Business SEO
Still, can safe SEO be done on a smaller budget? Yes — just far more slowly. Still, even that is better than sinking into the depths of Google through neglect. So I also offer a safe, affordable budget SEO option.
Why do I need digital marketing?
Many small firms struggle because they treat marketing as a cost. Yet it’s actually the main investment that drives sales. So you need marketing. Besides, digital marketing is far more cost-effective than traditional broadcast marketing (print, radio & TV). That’s because it:
- Targets your ideal customers, without wasting ad spend on everyone else
- Provides rapid, extensive feedback, so you can fine-tune it as you go along
- Reaches customers internationally, 24/7/365, when they are most interested in buying
How many keywords can I target with the SEO elements?
That’s flexible. If you run lots of paid ads focused on specific keywords, you may prefer my traditional SEO packages. However, most micro businesses don’t run such ads. So when seeking SEO packages UK small firms often end up with plans that address the wrong goals. That’s why these small business SEO packages focus on providing the flexibility needed to get it right.
Google now understands synonyms and considers overall site quality. So by boosting general quality and identifying the right groups of keywords to focus on, we’ll improve your positioning for range of related terms.
Search trends evolve, and as your domain authority grows, it gets easier to target highly competitive keywords. So effective small business SEO needs ongoing keyword research, not an “X keywords” SEO package.
Realistically, it’s best to target one valuable keyword per page. Your audience — and Google — will appreciate the focus.
Likewise, each link-building article created targets one keyword, directing traffic to a relevant page on your site. So if your site has many pages, we can improve your ranking for lots of keyword groups over time.
Will these small business SEO packages take long to set up?
Not for you. Less than five minutes from now, you could be ticking “Get a digital marketing strategy” off your to-do list.
I do the “heavy lifting” so that you can stay focused on the rest of your business. Whilst I’ll need your input occasionally, we’ll take that step by step.
What does Facebook Advertising cover?
This option helps with the creation and management of your Facebook ads. Specifically, it includes:
- Consultation & research
- Landing Page review
- Facebook Pixel installation
- Conversion tracking setup
- Custom Audience creation
- Ad planning
- Ad creation (text & image)
- Ad monitoring & optimisation
Still, if you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.
Your Facebook ad spend will vary within limits that you set, with a minimum recommended ad budget of £100 per month. Ad budgets over £1,500 per month need extra management, so please contact me for prices at that point.
- 5.0 from 23 reviews
Amazing service. Professional and outstanding company to deal with. Pete has great understanding with online requirements and core issue’s. Spent hours on the telephone explaining and working on the website to bring it up-to-date. Noting but gratitude and respect to Netcentric. Highly recommend to any one through my experience they have gone above and beyond.
Pete is the most professional and knowledgeable web developer I have experienced since 2016 as I have had many since. You won’t regret. I highly recommend him.
Pete is a professional and very helpful. I needed an online booking system for my driving school. He completed the job as promised. He is very easy to work with. I can t be any happier. I will in touch again if I need help in the future. Thank you Pete!! It has been pleasure working with you !
Peter expertise is exactly what I needed . When I have ideas Pete makes them work. I could not run my website without him
Can’t recommend him highly enough. He was extremely professional, laid out exactly what we needed to do and his role within that, setting expectations all round very clearly, and working within our budgetary constraints to set clear boundaries. He was extremely prompt and punctual in his responses and work. He was also extremely patient with his recommendations and explanations, which were clear and simple to follow. Excellent value for us as a charity. We’re very grateful to him — he was a real pleasure to work with.
knowledgeable and professional service designing and building a website for a local SME business.
Netcentrics designed, implemented and have maintained our company website for many years.If you want a secure and reliable website I strongly recommend Netcentrics.
Amazing, professional service and speedy communications. Very impressed and highly recommended.
Ali van Dam
First rate! Knowledgeable, professional and creative. I would absolutely use Netcentrics again for future projects.
Very helpful staff who really understood the problem and dealt with it.
Alison van Dam
I can’t say enough good things about Netcentrics.co.uk — thorough, knowledgeable, dedicated and innovative. Highly recommended.
Very pleased with my new e‑commerce site from Netcentrics. Very professional, knowledgeable, and highly recommended.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended.
Many thank’s Pete for all your advice and expertise over the years. A first class professional service and excellent value for money.
Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks!
It is a pleasure dealing with a professional with a high degree of technical skill allied to a ‘can do’ positive attitude. Your ability to explain technical concepts in layman’s language is also a great advantage. I would have no hesitation in recommending your services.
Excellent and professional work from beginning to end. Pete was open to ideas and able to make suggestions on how to develop my site.
Fast, friendly, efficient service that exceeded the spec and made a complicated job hassle free for me. Five stars, would highly recommend and would happily employ again for all things web and internet based.
A flourishing web designer, who is thorough and meticulous in everything he does. Will create a great looking unique and professional website particular to your needs.
Pete is one of the most creative, reliable, competent and ingenious people it has ever been my very great pleasure to work with. There is no problem he can’t find an ingenious and unexpected way out of, and he has a work ethic you could bend horseshoes around. I cannot recommend him highly enough for his breadth and depth of knowledge and his total commitment to whichever project he is currently undertaking.
DogLost is the UK’s largest community of pet owners and rescuers. Other developers have struggled to meet our needs, but since Peter rebuilt our site and support systems we have gone from strength to strength, winning major awards including the 2013 Innovation Award from the International Fund for Animal Welfare. We couldn’t have done that without him.
Cody’s Pet Deli is an online business that sells pet food & accessories. Approaching Pete to set up a new website was the best move I have made. We wanted a system that was easy to navigate and look good when customers shop online.Pete made the whole process simple and dealing with him was a great pleasure. He can’t do enough to help and solve any problem that may arise. I would highly recommend Pete for his experience and knowledge and total dedication to see the project through to final conclusion.Steve H.