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Boost Your Sales Leads With SEO

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What would 10% more sales leads mean for your business?

10% more profit? Very probably — perhaps even more, if they are actively seeking your services. Such targeted sales leads tend to buy more than traditional broadcast marketing leads.

So, where are those targeted leads looking for you? On search engines.

Do you offer repeat services? Even better! Just one extra customer a month can add 78 times your average monthly fee in 12 months. Overall, that would add 12 times your Average Customer Lifetime Value (ACLV) to your business.

E.g. Jenny’s salon charges £25 per client per month and clients typically stay with her for 18 months. So, her ACLV is £450. One more client per month would add £1,950 in a year — or £5,400 before the last of those clients moves on.

In fact, organic (unpaid) listings get 90% of the clicks, and 75% of those go to first page results. So reaching the first page of organic search results can massively increase your sales leads — and profits!

Sounds good – but how…?

Whilst no one can sell you first page organic positioning, achieving it isn’t rocket science, either. In fact, the main ranking factors are fairly intuitive.

Click to see the main search engine ranking factors

The main factors used by search engines to rank websites can mostly be split into the following on-page and off-page signals:

  • Off-page Factors
    • Backlinks — how many other quality sites link to the target site?
    • Social Mediasocial media marketing activity matters
  • On-Page Factors
    • Engagement — do visitors click on results, then stay to interact with the site?
    • Content — is it relevant, well-written, readable and unique?
    • Technical quality — code quality, security, speed and mobile-friendliness matter

Of these, quality backlinks are especially important, because getting them takes a lot of work. It’s easy to get spammy backlinks by the dozen, but these won’t help — and could seriously damage — your site’s search engine positioning.

Still, there’s another factor, too: Consistency. Search engines want to promote quality sites, so to stop folks from ‘gaming’ the system, they actively penalise quick-fix tactics.

Getting all these signals right does take specialist tools, skilled work and time. Still, effective SEO offers lasting results. It strengthens your market position overall. Can you really afford to let your competitors get ahead of you on that? You need an SEO strategy today, not tomorrow — and that’s how I can help.

Cost-effective SEO Plans for UK SMEs

As there’s no one-size-fits-all SEO solution, I offer four very flexible packages designed especially for UK SMEs. These tailored SEO strategies start at just £5 per day.

Don’t delay — pick your plan today!

Designed forEntry level / budget / niche localNiche markets / localMore competitive marketsVery competitive markets
Monthly link-building (default activity — see below)
DA10+ (£160 value)1111
DA20+ (£220 value)111
DA30+ (£300 value)11
DA40+ (£450 value)1
Optional alternative tactics (all plans): On-site SEO, local citations, syndicated press releases
Total Value£160£380£680£1,130
Plan Price£150£350£600£1,000
Buy now!Buy now!Buy now!Buy now!

*Monthly prices based on 6-month minimum contract, paid monthly by GoCardless, subject to my Terms & Conditions.
DA values are based on one-off prices for commissioning content for suitable authority sites to earn links. These have a more positive effect than dozens of links from sites without authority.
The “Optional Alternative Tactics” add flexibility to your plan when you need it — because SEO isn’t all about link-building.


How does this work?

Building backlinks is vital, but time-consuming, requiring collaboration with other quality sites. So these packages do that each month by default. The bigger packages work with sites that offer more powerful links, at four key strength levels measured by “Domain Authority” (DA).

Established sites in competitive markets often need those stronger links to get results. Smaller budgets mean slower growth, but can still work for newer firms in niche markets. It’s better to get started than to get left ever further behind!

Other tactics can then be swapped in as needed (with your agreement), replacing one or more of the link-building tasks. For instance, the first month is mostly keyword and competitor research and site analysis, to ensure we target the right results and use the right tactics. When on-site optimisation, local search citations or a syndicated press release may help you more, we’ll do that instead.

Why GoCardless?

GoCardless sets up Direct Debits cost-effectively, processing your payment data on its own secure site. It can take a week or more to confirm the first payment. However, in this case, that’s useful, as I only offer services to UK-based SMEs that I genuinely believe I can help.

Once you have set up the GoCardless payment, you should see a form requesting more details. A copy of this information will be emailed to you. Based on that, I will run some initial tests and contact you to discuss initial strategies.

Please note that your order is not a sale until I accept it. If I don’t believe the plan you’ve chosen can help you, and if you don’t wish to upgrade it, I’ll refund your order. GoCardless may even let me cancel your payment before it goes through.

What results can I expect?

Specific results depend on factors beyond my control, such as which plan you choose, your existing market position, the competitiveness of your market and more. However, the links built and other work will be verifiable, and based on tactics widely known to improve search positioning.

NB: The minimum 6-month term applies because SEO takes time and persistence. You can cancel at any time after that by giving 28 days notice. You can upgrade your plan at any time, of course, so if you need to start small, that’s fine.

Any other questions?