SEO Plans & Digital Marketing To Boost Your Sales
What would 10x more sales leads mean for your business?
10x more profit? Very probably. Maybe more, as sales leads actively seeking your services tend to buy more than traditional broadcast marketing leads.
So, where are those targeted leads looking for you? On search engines.
In fact, organic (unpaid) listings get 10x more clicks than paid ads on search, and 75% of those go to first page results. So reaching the first page of organic search results can massively increase your sales leads — and profits!
Sounds great — but how?
Whilst no one can simply sell you first page organic positioning, achieving it isn’t rocket science. It does take specialist tools, skilled work and persistence, but unlike PPC, effective SEO offers lasting results. It’s a strategy though, not a last-minute quick-fix tactic. So delaying it just lets your competitors get further ahead. You need an SEO strategy today, not tomorrow — and that’s how I can help.
In fact, I can do better than that. Read on…
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D.
FAQs for SEO Plus Plans
Do I need digital marketing? Why?
Unless you already have more work than you can handle, confidence in your market, and no plans for growth, yes. Why? Because:
- Effective advertising drives more sales and a more positive ROI than relying on word-of-mouth and “hope marketing”
- Digital marketing is far more cost-effective than traditional broadcast marketing (print, radio & TV) because:
- It can target your ideal customers — who cost less to sell to — instead of wasting ad spend on everyone else
- Digital media provides far more rapid, extensive feedback, so can be fine-tuned as you go along
- It can reach customers internationally, 24/7/365, in the comfort of their own homes/offices, when they are most interested in buying — not on someone else’s publishing schedule.
- Your competitors are doing it — if you don’t, you’ll lose trade to them
Small firms often try to “save” money by advertising less, or not at all. That’s a false economy, because marketing drives sales. So even when budget is tight, less marketing means less sales — which will usually cost you more than you “saved” by not marketing.
Who are these digital marketing & SEO packages for?
Effective digital marketing is vital for any business website. So, almost any site can benefit from these cost-effective, flexible packages. If I don’t believe I can help you, I’ll let you know straight away, refunding any payment made.
Still, these packages were designed to boost business for UK SMEs*. So, if you run a small business in the UK, these digital marketing & SEO plans are for you.
* Especially small firms near Swansea, Cardiff, Newport, Bristol, Bath, Cheltenham, Gloucester or Hereford, as that’s my local area. If you’re from other parts of the UK though, I’ll still be happy to help.
Will it be complicated or time-consuming to set up?
Not for you. I do the “heavy lifting” and techie stuff, so that you can stay focused on the rest of your business.
Less than five minutes from now, you could be ticking “Get a digital marketing strategy” off your to-do list. Just click the button to set up the payment plan and that will return you to a short form. Fill that in and send it to me. That’s enough for me to get started.
I will need your input occasionally, of course, and there are things you can do to help me help you. If you’re busy though, they can wait.
Likewise, if there’s anything you’re unsure of — don’t worry. I’ll walk you through it, so that you can be confident about the business decisions you’re making as we go along. That’s what I do.
Which plan should I choose?
Your website is a marketing vehicle, so think of these plans as engines. For given road conditions, more powerful engines tend to offer more acceleration. In this case, your target market and competition define the “road” conditions.
From the SEO perspective, Domain Authority (DA) is like the power of the engine — but on a logarithmic scale. For example, one DA 40 link is more than twice as powerful as a DA 20 link. That means each plan adds a lot to the one below it.
Likewise, the other digital marketing components get more effective as the plans increase. For instance, infographics are more likely to go viral than simple blog posts, and personalised video (e.g. mentioning the viewer’s name and hometown) tends to have a greater impact than non-personalised sales videos.
Marketing is a race for customers
Naturally then, you’ll want the best “engine” you can afford to run. Still, it’s best to match the plan to your market, too.
Smaller niches and local markets tend to have less competition than popular, national or international ones. That lets the smaller plans work more effectively.
This means the smaller plans are best suited to local SEO target markets like “Cardiff dentists” or “Bristol vets”. They can also work for very specific niches (aka “long tail keywords”) like “home security systems”. For these markets, the consistency and number of citations (non-linked mentions of your “NAP” info) and reviews can be quite important, too.
Targeting broader national and international markets (e.g. “car dealers uk”) usually needs a larger plan. That’s especially true if you’re competing with household-name brands.
However, even then, keyword research sometimes reveals useful keywords that others have missed. In those cases, a smaller SEO package may just mean slower growth. Still, even slow growth is better than stagnating without an SEO strategy.
What are the main search engine ranking factors?
The main factors used by search engines to rank websites can mostly be split into the following on-page and off-page signals:
Off-page SEO Factors
- Backlinks — how many other quality sites link to the target site?
- Social Media — social media marketing activity matters
On-Page SEO Factors
- Engagement — do visitors click on results, then stay to interact with the site?
- Content — is it relevant, well-written, readable and unique?
- Technical quality — code quality, security, speed and mobile-friendliness matter
Of these, quality backlinks are especially important, because getting them takes a lot of work. It’s easy to get spammy backlinks by the dozen, but these won’t help your site’s search engine positioning. In fact, they could seriously damage it.
Still, there’s another factor, too: Consistency. Search engines want to promote quality sites. Because of this, they actively penalise quick-fix tactics, to stop folks from ‘gaming’ the system.
How many keywords can I target with the SEO elements?
That’s flexible. Some services give the false impression that targeting 50 keywords is automatically more valuable than targeting 10. It simply doesn’t work like that.
In fact, those extra 40 keywords are usually just synonyms for your main ones. They may have no real value to you, if your audience never searches for those terms. In any case, Google now understands synonyms, so focusing on your main keywords will improve your positioning for the others anyway.
Besides, SEO also depends on overall site quality. So, as we improve that, rankings for relevant phrases will tend to improve across the board.
Whilst keyword research and monitoring is still essential then, the number of keywords targeted isn’t an indicator of value. Realistically, it’s best to target one valuable keyword per page. Your audience — and Google — will appreciate the focus.
Likewise, each article created will target one keyword, directing traffic either to your homepage or the most relevant page on your site. If you have a site with lots of pages, we can improve your ranking for lots of relevant keywords over time.
Do these plans include your Social Media posting services?
Whilst you’re welcome to use my free, multi-channel social media dashboard, these SEO Plus Plans don’t include my done-for-you social media posting or full social media marketing services. Consistency is key to those, so it isn’t practical to drop in and out of them month-by-month. As those start from just £5 a day though, they can be a great complement to these more general digital marketing plans.
What about citation and review management for Local SEO?
Whilst I can help to build directory citations even on the Starter SEO Plus Plan, Mastering Local SEO requires managing those over time. You’ll need a special dashboard system to do that easily. As it isn’t practical to switch that on and off on a monthly basis, my LocalCrowd service offers that as a separate subscription.
GoCardless sets up Direct Debits cost-effectively, processing your payment data on its own secure site. It takes seconds to set up, but processing the first payment can take a week or more. That lets me check your site and requirements before you’re billed. So there’s less risk for you.
Once you have set up the GoCardless payment, you should see a form requesting more details. A copy of this information will be emailed to you. If my services don’t seem a good fit for any reason, cancelling the payment is easier than refunding it.
What results can I expect?
That depends on which tactics you choose, and how you measure results. Most elements of these plans create advertising assets that you’ll be able to see promptly. How long those assets take to affect your bottom line — and how directly they do so — can vary, though.
The “ad management” options tend to drive traffic fastest in the short term, but unlike SEO and other content marketing options (e.g. infographics, Press Releases and blogging), ad-driven traffic dies off when you stop spending on them. That’s why SEO and content marketing are more cost-effective in the long run.
Whether that traffic converts to sales depends on how well your site and offers are optimised to convert them. That’s what “conversion rate optimisation” is for — as a web designer/marketer, I can help you analyse and fix parts of your site that may be blocking sales.
One other thing to note about measuring results is that the common “last touch” approach to attributing success to marketing is outdated and misleading. It’s an easy metric to use, but ignores the contributions of everything apart from the final link-click that leads to a sale. The truth is, every piece of marketing makes prospects more likely to trust your brand, and to buy. So, you need to look at your stats more carefully to see what’s really working — and I can help with that.
SEO is strategic
For the SEO plan elements, the aim is to get you first page positioning for search terms that potential customers really use. That will boost your site traffic with more targeted sales leads. That’s a longer-term strategy than some of the other options, though.
The larger SEO plans can do more in a month, and use more powerful tactics. For instance, by default they build stronger backlinks, and more of them. So, they tend to provide faster results than the smaller SEO packages. Still, exact timescales will depend on the competitiveness of your market.
NB: A three month minimum term applies to these packages because SEO takes time and persistence (usually at least 6 months). You can cancel at any time after that by giving 28 days notice. You can upgrade your plan at any time, of course. So if you need to start small, that’s fine.
Any other questions about these SEO Plans?