Small Business SEO Packages Plus Digital Marketing
“SEO Plus” Digital Marketing & SEO Packages
My “SEO Plus” plans are unique, flexible digital marketing & SEO packages for UK SMEs. They default to SEO and link-building as the most cost-effective long term tactics, yet also offer lots of other options.
Quality backlinks are vital, but building them takes time-consuming work and outreach to other sites. Sites with more “Domain Authority” (DA) provide stronger links. So, all these packages build DA20+ links because lesser links don’t help much in most markets.
Special Winter Discount
Sign up by 15th December to get 10% off for the duration of your plan!
All plans start with a free SEO audit, analytics setup and keyword research worth £180. Then each SEO package normally adds one or more quality backlinks each month. Uniquely, you can swap link-building tasks for other tactics of similar value when you feel they’ll help you more. These SEO packages also include a free social media marketing dashboard and up to one hour of free phone consultation each month.
In short, these are the most flexible all-in-one digital marketing packages around.
* 3 month minimum contract (then monthly), subject to my Terms.
** Based on individual item prices.
*** Ad budget not included — please see the FAQs below.
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Specialist Local SEO
If you serve a local market, you need to focus on Local SEO. So pairing these unique SEO plans with my LocalCrowd Local SEO service makes both packages even more effective.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D.
FAQs for SEO Plus Plans
Why do I need digital marketing?
Small firms often try to “save” money by advertising less, or not at all (aka “hope marketing”). That’s a false economy, because marketing drives sales. So less marketing means less sales. That often costs far more than it “saves”.
Digital marketing is far more cost-effective than traditional broadcast marketing (print, radio & TV) because it:
- Targets your ideal customers. So, no more wasting ad spend on everyone else
- Provides far more rapid, extensive feedback, so it can be fine-tuned as you go along
- Reaches customers internationally, 24/7/365, when they are most interested in buying.
Your competitors are doing it, so can you really afford not to?
Who are these digital marketing & SEO packages for?
Almost any business can benefit from these cost-effective, flexible digital marketing packages. Still, they were designed for UK SMEs*. So, if you run a small business in the UK, these digital marketing & SEO plans are for you.
* Especially those seeking an SEO company near Cardiff, Newport, Bristol, Bath, Swansea, Cheltenham, Gloucester and Hereford. That’s just because I prefer to meet clients when possible, though. So if you’re further afield, that’s fine.
Will it be complicated or time-consuming to set up?
Not for you. Less than five minutes from now, you could be ticking “Get a digital marketing strategy” off your to-do list.
So just click the button to set up the payment plan and that will return you to a short form. Then fill that in and send it to me. That’s enough for me to get started.
I do the “heavy lifting” so that you can stay focused on the rest of your business. I’ll need your input occasionally, of course, but we’ll take that step by step.
Which plan should I choose?
Your website is a marketing vehicle, so think of these SEO plans as engines. Your target market and competition define the road conditions, whilst Domain Authority (DA) is like engine power. So you’ll want the best “engine” you can afford.
One DA 30 link can be twice as powerful as a DA 20 link, though. So each plan adds a lot to the one below it. Other components get more effective on larger plans, too.
Still, the smaller plans are best suited to low-competition niches in local SEO target markets. Local searches also depend on directory listings and reviews. That’s where my LocalCrowd service can help.
If you’re targeting broader national and international markets or competing with well known brands though, you’ll need a bigger plan.
I’m on a very tight budget — can you still help?
I aim to help smaller businesses grow. That includes bootstrapped (self-funded) startups and micro-businesses like sole traders and partnerships with fewer than 10 employees. So I do understand that sometimes, even finding £5 a day can be tricky. Whilst there’s a limit on what can be done for less, I can offer a few suggestions.
First, a couple of points that may seem obvious, but I’ve seen many startups get confused about them:
- Marketing isn’t a cost — it’s an investment that helps to boost sales. Unlike costs, cutting investments undermines success. So small firms often struggle simply because their competitors are spending more on marketing. Whatever you do, aim to grow your marketing budget over time.
- If you provide recurring services, make sure you know your Average Customer Lifetime Value (ACLV). If you average just £25 monthly profit per customer, and they typically stay with you for six months or more, each new customer is worth at least £150, not £25. So on my “Starter” plan, you’d only need to average one new customer per month to break even.
Still, how can you build your business on a lower budget? Well, quality backlinks are vital for boosting search positioning — but poor quality (under DA10+) links won’t help much, and can even harm your SEO. So avoid “cheaper” low-quality bulk link-building services. They’re a false economy that can cost you far more in the long run.
Instead, aim to earn good backlinks by regularly publishing quality content on your site. Then promote it on social media — and ideally, contact others who may be interested in linking to it from their own sites.
Publishing new content regularly can be relatively easy if your site includes a blog — but articles still take time to write. If you struggle to find time for that, check out my content marketing services, which start at just £75 per month.
What’s this ‘Domain Authority’ thing? Is it like Page Rank?
If you’ve heard of Page Rank, then yes, it’s like Google’s Page Rank. Google retired that years ago, so third-party sites started measuring site and page quality instead. Domain Authority (“DA”) is perhaps the most direct replacement, and scores sites from 0 to 100. The higher you get, the harder it gets to improve. So most sites have a DA under 10. Getting over 20 takes time and effort, but getting over 30 takes a lot more. That’s why links from those sites are such powerful endorsements. Google trusts them.
What is ‘On-Page SEO’?
Whilst backlinks make a big difference, many other factors affect your site’s search engine performance. The ones that can be fixed by changing your site directly are called “On Page SEO” factors. These include:
- Mobile friendliness — because most web traffic now uses mobile devices
- Code quality — poor coding can hurt your rankings, even if the site seems to work
- Content — “content is king”. So is it relevant, well-written, readable and unique?
- Structured data — adding special tags to certain types of data (e.g. addresses) helps search engines
- Engagement — how often do visitors click on your search results? Do they then stay on your site for long?
- Site speed — visitors don’t like slow sites, so neither do search engines
- Site security — visitors and search engines prefer sites with SSL security.
What does Facebook Advertising cover?
This option helps with the creation and management of your Facebook ads. Specifically, it includes:
- Consultation & research
- Landing Page review
- Facebook Pixel installation
- Conversion tracking setup
- Custom Audience creation
- Ad Planning
- Ad creation (copy & image)
- Ad monitoring & optimisation
If you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.
Your Facebook ad spend isn’t included in this, as that varies within the limits you set. A minimum ad budget of £75 per month is recommended. Ad budgets over £1,000 per month will need extra management — please contact me for prices.
What is ‘CRO’?
Most sites have measurable goals, like converting visitors to customers. However, DIY web design tends to leave this to chance. Professional web designers study which design features tend to increase conversion rates. We use that to design funnels that guide site visitors towards conversion.
There’s still trial-and-error involved in any specific situation, but we have structured ways of doing that and effective tools to measure results. That is “Conversion Rate Optimisation”, or “CRO”.
How many keywords can I target with the SEO elements?
That’s flexible. Some services imply that 50 target keywords are better than 10. It’s not that simple, though.
Those extra 40 keywords are often just synonyms for your main ones, However, Google now understands synonyms. So focusing on your main keywords will improve your positioning for the others.
SEO also depends on overall site quality. So, as we improve that, rankings for relevant phrases will improve across the board.
Realistically then, it’s best to target one valuable keyword per page. Your audience — and Google — will appreciate the focus.
Likewise, each article created targets one keyword, directing traffic to a relevant page on your site. So, if your site has many pages, we can improve your ranking for lots of keywords over time.
What results can I expect from these SEO plans?
That depends on which tactics you choose, and how you measure results. The content these plans create will be visible straight away. How long they take to affect your bottom line can vary, though.
Notably, the “last touch” approach to measuring marketing is misleading. That’s because it only credits sales to the last thing viewed. That drastically undervalues all the other marketing that built trust and developed the lead. So, you need to look at your stats more carefully to see what’s really working — and I can help with that.
SEO is strategic
For the SEO plan elements, the aim is to get you first page positioning for popular search terms. That will boost your site traffic with more targeted sales leads.
The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact timescales will depend on the competitiveness of your market.
N.B.: A three month minimum term applies because SEO takes time (usually at least 6 months). You can cancel at any time after that by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.
Any other questions about these SEO Plans?