Small Business SEO Packages Plus Digital Marketing
“SEO Plus” Digital Marketing & SEO Packages
My “SEO Plus” plans are unique, flexible digital marketing & SEO packages for UK small business. They default to SEO and link-building as the most cost-effective long term tactics, yet also offer lots of other options.
All plans start with a free SEO audit, analytics setup and keyword research worth £180. Then each SEO package normally adds one or more quality backlinks each month.
Quality backlinks are vital for SEO, but building them takes time-consuming work and outreach to other sites. Sites with more “Domain Authority” (DA) provide stronger links, but those with DA under 20 don’t help much. So, all these packages build links from DA20+ sites.
Uniquely, you can swap these link-building tasks for other tactics of similar value when you feel they’ll help you more. These SEO packages also include a free social media marketing dashboard and up to one hour of free phone consultation each month.
In short, these are the most flexible all-in-one digital marketing packages around.
* 3 month minimum contract (then monthly), subject to my Terms.
** Based on individual item prices.
*** Ad budget not included — please see the FAQs below.
Specialist Local SEO for UK Businesses
If you serve a local market, you need Local SEO. That’s true even for regions as large as South Wales or the Southwest, not just for locations like Cardiff, Newport or Bristol. So pairing these unique SEO plans with my LocalCrowd Local SEO service makes both packages even more effective.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D.
FAQs for SEO Plus Plans
Why do I need digital marketing?
Small firms often try to “save” money by advertising less, or not at all (aka “hope marketing”). That’s a false economy, because marketing drives sales. Because cutting marketing reduces sales, it often costs far more than it “saves”.
Digital marketing is far more cost-effective than traditional broadcast marketing (print, radio & TV) because it:
- Targets your ideal customers — so no more wasting ad spend on everyone else!
- Provides far more rapid, extensive feedback, so you can fine-tune it as you go along
- Reaches customers internationally, 24/7/365, when they are most interested in buying
Your competitors are doing it, so can you really afford not to?
How do SEO packages compare to paid ads (PPC)?
These SEO Plus” packages can help with pay-per-click ads too, at the “Standard” level and above. That’s because PPC and SEO are both great ways to get traffic to your website. Still, Search Engine Optimisation does tend to be more cost-effective than PPC in the long run.
Most paid digital ads charge around 50p to £50 per visitor delivered — that’s what your competitors pay for them. So it’s the market value of each visitor, even if they don’t become customers straight away.
However, paid ads are an ongoing cost. So they reduce your margins, and if you stop the ads, you reduce your sales.
Free visitors who find you through search engines are just as valuable, having saved you the cost of paying for ads to reach them. SEO invests in building quality that attracts those visitors, so expert SEO keeps working for you long after you stop spending on it.
Who are these digital marketing & SEO packages for?
Whilst almost any business can benefit from these cost-effective, flexible digital marketing packages, they were designed for UK SMEs*. So, if you run a small business in the UK, these digital marketing & SEO plans are for you.
* Especially if you need an SEO company near Cardiff, Newport, Bristol, Bath, Swansea, Cheltenham, Gloucester or Hereford. That’s only because I prefer to meet clients when possible though — if you’re further afield, that’s fine.
Will it be complicated or time-consuming to set up?
Not for you. Less than five minutes from now, you could be ticking “Get a digital marketing strategy” off your to-do list.
So just click the button to set up the payment plan. That will return you to a short form — complete that, and I’ll have enough to get started.
I do the “heavy lifting” so that you can stay focused on the rest of your business. I’ll need your input occasionally, of course, but we’ll take that step by step.
Which plan should I choose?
Your website is a marketing vehicle, so think of these SEO plans as engines. Your target market and competition define the road conditions, whilst Domain Authority (DA) is like engine power. So you’ll want the best “engine” you can afford.
One DA 30 link can be twice as powerful as a DA 20 link, though. So each plan adds a lot to the one below it, and other components get more effective on larger plans, too.
Still, the smaller plans are best suited to low-competition niches in local SEO target markets. Local searches also depend on directory listings and reviews, so my LocalCrowd service can help with those.
If you’re targeting broader national and international markets or competing with well known brands though, you’ll need a bigger plan.
I’m on a very tight budget — can you still help?
Whilst there’s a limit on what can be done for less than £5 a day, I can offer a few suggestions.
Quality backlinks are vital for boosting search positioning. Still, weak (under DA10+) links won’t help much, and can even harm your SEO. So avoid “cheaper” low-quality bulk link-building services. They’re a false economy that can cost you far more in the long run.
Instead, aim to earn good backlinks by regularly publishing quality content on your site. Then promote it on social media. Ideally, contact others who may be interested in linking to it from their own sites, too.
Publishing new content regularly can be relatively easy if your site includes a blog. Still, writing articles takes time. So if you struggle with that, check out my content marketing services, which start at just £75 per month.
What’s Domain Authority? Is it like Page Rank?
It’s similar, but Google retired Page Rank years ago. So third-party sites now measure site and page quality.
Domain Authority (“DA”) scores sites from 0 to 100, based on how trustworthy they seem. The best measure of that is the quality and number of other sites that trust them enough to link to them.
However, like Page Rank, DA isn’t a linear scale. The higher it gets, the harder it is to improve. So most sites have a DA under 10, and getting over 20 takes time and effort. Getting over 30 takes a lot more.
Because getting a high DA requires consistent hard work over time, it’s very hard to fake. So links from those sites are powerful endorsements. Google trusts them far more than links from sites with lower DA. That also makes it harder to get links from such sites though, as they require higher standards from their contributors.
What is ‘On-Page SEO’?
Whilst backlinks make a big difference, many other factors affect your site’s search engine performance. Those that can be fixed by direct edits to your site are called “On Page SEO” factors. These include:
- Mobile friendliness — because most web traffic now uses mobile devices
- Code quality — poor coding can hurt your rankings, even if the site seems to work
- Content — “content is king”. So is it relevant, well-written, readable and unique?
- Structured data — adding special tags to certain types of data (e.g. addresses) helps search engines
- Engagement — how often do visitors click on your search results? Do they then stay on your site for long?
- Site speed — visitors don’t like slow sites, so neither do search engines
- Site security — visitors and search engines prefer sites with SSL security.
What does Facebook Advertising cover?
This option helps with the creation and management of your Facebook ads. Specifically, it includes:
- Consultation & research
- Landing Page review
- Facebook Pixel installation
- Conversion tracking setup
- Custom Audience creation
- Ad planning
- Ad creation (text & image)
- Ad monitoring & optimisation
If you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.
Your Facebook ad spend will vary within limits that you set, so a minimum ad budget of £75 per month is recommended. Ad budgets over £1,500 per month will need extra management, so please contact me for prices at that point.
What is ‘CRO’?
Most sites have measurable goals, like converting visitors to customers. However, DIY web design tends to leave this to chance.
Professional web designers see a lot of stats from the sites that we build. So we study which features tend to increase conversion rates, and adjust sites to guide more visitors towards conversion. That’s “Conversion Rate Optimisation”, or “CRO”.
How many keywords can I target with the SEO elements?
That’s flexible. Whilst some services imply that 50 target keywords are better than 10, it’s not really that simple.
Those extra 40 keywords are often just synonyms for your main ones, but Google now understands synonyms. So focusing on your main keywords will improve your positioning for the others.
Overall site quality also affects SEO. So improving that helps rankings for relevant phrases across the board.
Realistically then, it’s best to target one valuable keyword per page. Your audience — and Google — will appreciate the focus.
Likewise, each link-building article created targets one keyword, directing traffic to a relevant page on your site. So if your site has many pages, we can improve your ranking for lots of keywords over time.
What results can I expect from these SEO plans?
That depends on which tactics you choose, and how you measure results. The content these plans create will be visible straight away. How long they take to affect your bottom line can vary, though.
Notably, the “last touch” approach to measuring marketing is misleading. That’s because it only credits sales to the last thing viewed. That drastically undervalues all the other marketing that built trust and developed the lead. So, you need to look at your stats more carefully to see what’s really working — and I can help with that.
SEO is strategic
For the SEO plan elements, the aim is to get you first page positioning for popular search terms. That will boost your site traffic with more targeted sales leads.
The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact timescales will depend on the competitiveness of your market.
N.B.: A three month minimum term applies because SEO takes time (usually at least 6 months). You can cancel at any time after that by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.
Any other questions about these SEO Plans?