Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks! — Tim D. SEO:
“SEO Plus” Digital Marketing & SEO Packages
Quality backlinks are vital for SEO. So these UK SEO packages start with an SEO audit, analytics setup and keyword research worth £200. Then they add high “Domain Authority” (DA) backlinks each month.
Still, these uniquely flexible small business SEO and digital marketing packages go beyond basic SEO services. We can tailor them to your business, swapping the default link-building to tactics of similar value as needed, like on-site SEO, content marketing or videos. You’ll get a social media marketing dashboard, too.
Quite simply, these are the most flexible small business SEO and digital marketing packages around.
* Based on individual service prices. 3 month min. contract. Facebook ad budget not included.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D.
Small Business SEO Glossary
What is Domain Authority? Is it like Page Rank?
Roughly, yes. However, Google retired Page Rank in 2013. So other sites now measure site and page quality. Domain Authority (“DA”) scores sites from 0 to 100. That’s largely based on the quality and number of other sites that link to them.
DA isn’t linear, though. So higher scores are harder to improve. As a result, most sites have a DA under 10. It takes consistent effort to get over 20. Similarly, getting over 30 can take years.
Because high DA is hard to fake, links from those sites are strong endorsements. So Google trusts them far more than links from sites with lower DA. Still, that also means those sites require higher standards from their contributors.
What is ‘CRO’? Why do I need it?
Business websites have measurable goals, but rarely reach them by chance. Websites generate a lot of stats that tell experienced web designers what tends to convert site visitors to customers. That’s “Conversion Rate Optimisation”, or “CRO”.
Ultimately, Sales = Traffic x Conversions. SEO helps with traffic, but improving your conversion rate increases sales too. It also reduces your costs per sale, making your marketing budget go further. That is why you need Conversion Rate Optimisation (CRO).
What’s a ‘CDN’? How does it help small business SEO?
A Content Delivery Network (“CDN”) sits between your visitors and your site. It’s a network of computers that boost your site’s speed and security. Both of those affect small business SEO.
What is ‘On-Page SEO’?
Many factors affect your site’s search engine performance. Backlinks are “Off Page SEO”, whilst “On Page SEO” involves editing your site structure and content. Similarly, “Technical SEO” changes your site, but focuses on code quality and server setup. So that often needs lower-level access than DIY website platforms provide. Broadly though, “On Site” SEO edits can include:
- Content — “content is king”. So it needs to be relevant, well-written, readable and unique!
- Site structure — sitemaps, internal links, a “robots.txt” file and canonicalisation all help search engines
- Engagement — how long do visitors stay on your site?
- Mobile friendliness — because most visitors now use mobile devices
- Site speed — visitors don’t like slow sites. So neither do search engines.
- Image optimisation — bloated image files and missing “alt” tags undermine SEO
- Structured data — adding “meta tags” and other special code to certain types of data (e.g. addresses)
- Site security — visitors and search engines prefer sites with SSL security.
- Code quality — inefficient coding can hurt your rankings
FAQs for SEO Plus Plans
Who are these digital marketing & SEO packages for?
Almost any small business can benefit from these cost-effective, flexible digital marketing packages. That said, they are designed to help micro businesses (small firms with under ten employees). Sole traders, small limited companies and partnerships need the flexibility these plans offer to make the most of their marketing budgets. Still, if you’re now thinking “What marketing budget?” — please book a FREE consultation. I’m here to help.
If you’re a larger small business — with ten to fifty employees — I can help more. So please get in touch.
Whilst these plans evolved from SEO packages for small business in the UK, SEO is remote work. So I can help you wherever you are.
Still, many small firms prefer to work with a local SEO company. So, being based in Newport, South Wales, I tend to work with SMEs in South Wales or Southwest England. So these digital marketing & SEO plans are ideal for you if you’re looking for a small business SEO company near Cardiff, Bristol, Bath, Swansea, Cheltenham, Gloucester or Hereford.
How do I know this will work?
The effectiveness of any marketing tactic depends on individual markets, offers and goals. However, these packages let you experiment with several tactics. Most create assets that you can see — articles, infographics, videos and so on. Getting those done for you saves your time, for a start.
Still, the real value of those assets comes from publishing them. Because the sites that publish those assets have two things to share: their authority, and their visitors. Providing interesting content that contains backlinks to your site gets you a share of both those things.
Where will I see the ROI?
Whilst backlinks boost your brand’s power in search engine rankings, that can seem nebulous and techie. So let’s focus on something more concrete — getting more targeted visitors.
The value of visitors varies with what you sell and how likely they are to buy. Still, there’s a predictable base. Every potential customer is worth at least what it would cost you to reach them otherwise. With paid ads, it’s hard to get that cost under 50p, and £1 is common.
So we look for sites whose target audiences may find your content interesting. If they do, your site will get some more visitors. The higher-profile those sites are, the more targeted visitors you’ll get.
Doing that consistently across many relevant, quality sites slowly boosts your brand’s authority and reach. So you’ll get more and more targeted visitors, each worth from £1 to however much your profit margin is on a sale.
There’s your base ROI — plus the intrinsic value of getting the assets creation and publication done for you, of course. Then add the value of getting extra targeted visitors from better rankings in search engines, and possibly cheaper ads on some pay-per-click channels.
If you still aren’t confident that will give you a positive ROI, by all means don’t do it. I’m here to help those who are, not to persuade you to take uncomfortable risks.
How do these SEO packages compare to paid ads (PPC)?
These “SEO Plus packages” offer far more than other small business SEO packages. So they can even help with pay-per-click ads too, at the “Standard” level and above. That’s because PPC and SEO are both great ways to get traffic to your website.
Still, Search Engine Optimisation is far more cost-effective than PPC in the long run.
PPC vs SEO — Hare vs Tortoise
PPC gets faster results than SEO — but costs far more. In fact, most paid digital ads charge 50p to £50 per click, with £1 being fairly typical. So that’s the base value of each visitor delivered to your site. However, as an ongoing cost, paid ads reduce your margins. They are also addictive, because cutting the budget just reduces traffic and sales.
Free search engine visitors save you that cost — but they’re still worth as much. Often more, as those actively searching for your service are more likely to buy. SEO invests in quality to attract visitors. So expert SEO keeps building on itself. Cutting the budget just builds more slowly.
Finally, the quality and relevance of your pages affects pricing in some ad systems. So expert SEO services can also reduce PPC costs.
Which is the best small business SEO package for me?
Your website is a marketing vehicle, so these SEO plans are engines. Meanwhile, your target market and competition define the road conditions.
So Domain Authority (DA) is like engine power, but grows exponentially. For instance, one DA 30 link can be twice as powerful as a DA 20 link. That means each plan adds a lot to the one below it. Likewise, the other components get more effective on larger plans, too.
Generally then, you’ll want the best small business SEO “engine” you can afford. That’s especially true if you’re competing with well known brands.
What results can I expect from these small business SEO packages?
That depends on which tactics you choose, how competitive your market is, and how you measure results. The content these SEO plans create will be visible straight away. How long they take to affect your bottom line can vary, though.
Notably, the common “last touch” way of measuring marketing is misleading because it only credits sales to the last thing viewed. That ignores all the other marketing that built trust to get the sale. So, you need to track the right metrics to get a clearer picture — and I can help with that.
SEO is strategic
For the SEO plan elements, the aim is to get you first page positioning for popular search terms. That will boost your site traffic with more targeted sales leads.
The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact timescales will depend on the competitiveness of your market.
N.B.: SEO is about affecting long-term traffic trends. Because of this, it takes time — often 6 months or more. So a three month minimum term applies to these SEO packages. After that, you can cancel at any time by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.
How much does SEO cost for small business normally?
Small business SEO is a very broad term, because “small business” is. Microbusinesses (under 10 employees) tend to have much lower turnovers than larger “small” firms. Still, most SEO agencies still try to sell everyone the same set of goals. That’s a problem, because small budgets limit what’s realistic. However, these small business SEO packages help to bridge that gap.
The (Usual) Cost of Small Business SEO Packages
Most UK SEO agencies say effective SEO is difficult for less than £500 per month. That’s true for most established small businesses with more than a few staff. In fact, that’s very affordable for small firms with six or seven figure turnovers. Still, they continue to invest heavily in SEO. Why? Becuause the return on effective small business SEO normally exceeds its cost.
So if that works for you, pick the “Pro” SEO Plus package.
Otherwise, smaller firms and microbusinesses can get results for less — it just needs different strategies. Smaller, easier wins can make far more difference to a small firm than to a large one. They also gradually position you to target the bigger ones. So SEO packages for small businesses need to take one step at a time, instead of trying to leap up several steps in one go.
However, those opportunities aren’t obvious unless you know how and where to look. So small firms often waste thousands chasing the wrong goals. Others leave even more money on the table by not trying. Wouldn’t it be better to get expert SEO help tailored to your current situation? That’s what makes these SEO packages suitable even for smaller businesses.
I can’t afford this — can you still help?
Yes, although not as much. These are already cheap SEO packages for small businesses, so unlike many, I’m not going to make false claims that you can achieve more for less. If you could, I’d be offering that. Still, I do understand that cash-flow can be restrictive. So I can offer a few suggestions.
The Risks of Other Cheap SEO Packages
Sadly, cheap SEO “experts” are often moonlighting, and disappear without notice. Others offer inflexible, outdated plans. Many only do keyword research once, yet ideal target keywords evolve over time.
Also, cheap SEO services selling links in bulk may seem like low cost SEO, but are a false economy. Cheap, weak links won’t help. Some cheap SEO services also use Private Blog Networks (PBNs), breaking search engine guidelines and risking penalties. Search engines prefer quality to quantity — and buying links is right out.
However, providing quality content for other sites earns legitimate citations. So these “SEO Plus” small business SEO packages build links with Domain Authority over 20. They may not be the cheapest SEO packages around, but aim to be the most cost-effective small business SEO packages in the UK.
Slow But Cheap Small Business SEO
Still, can real SEO be done on a smaller budget? Yes — just far more slowly. Still, even slow progress is better than drifting backwards through neglect. That’s why I also offer a safe, affordable budget SEO option.
Why do I need digital marketing?
Many small firms struggle because they treat marketing as a cost. Yet it’s actually the main investment that drives sales. So you need marketing. Besides, digital marketing is far more cost-effective than traditional broadcast marketing (print, radio & TV). That’s because it:
- Targets your ideal customers, without wasting ad spend on everyone else
- Provides rapid, extensive feedback, so you can fine-tune it as you go along
- Reaches customers internationally, 24/7/365, when they are most interested in buying
How many keywords can I target with the SEO elements?
That’s flexible. If you run lots of paid ads focused on specific keywords, you may prefer my traditional SEO packages. However, most micro businesses don’t run such ads. So when seeking SEO packages UK small firms often end up with plans that address the wrong goals. That’s why these small business SEO packages focus on providing the flexibility needed to get it right.
Google now understands synonyms and considers overall site quality. So by boosting general quality and identifying the right groups of keywords to focus on, we’ll improve your positioning for range of related terms.
Search trends evolve, and as your domain authority grows, it gets easier to target highly competitive keywords. So effective small business SEO needs ongoing keyword research, not an “X keywords” SEO package.
Realistically, it’s best to target one valuable keyword per page. Your audience — and Google — will appreciate the focus.
Likewise, each link-building article created targets one keyword, directing traffic to a relevant page on your site. So if your site has many pages, we can improve your ranking for lots of keyword groups over time.
Will these small business SEO packages take long to set up?
Not for you. Less than five minutes from now, you could be ticking “Get a digital marketing strategy” off your to-do list.
I do the “heavy lifting” so that you can stay focused on the rest of your business. Whilst I’ll need your input occasionally, we’ll take that step by step.
What does Facebook Advertising cover?
This option helps with the creation and management of your Facebook ads. Specifically, it includes:
- Consultation & research
- Landing Page review
- Facebook Pixel installation
- Conversion tracking setup
- Custom Audience creation
- Ad planning
- Ad creation (text & image)
- Ad monitoring & optimisation
Still, if you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.
Your Facebook ad spend will vary within limits that you set, with a minimum recommended ad budget of £100 per month. Ad budgets over £1,500 per month need extra management, so please contact me for prices at that point.
Ready to boost your online presence?