SEO Packages Plus Digital Marketing Services
What would 10x more sales leads mean for your business?
10x more profit? Maybe more, because sales leads actively seeking your services tend to buy more than traditional broadcast marketing leads.
So, where are those targeted leads looking for you? On search engines.
Organic (unpaid) listings get 10x more clicks than paid search ads. Of those, 75% go to first page results. So reaching the first page of organic search results can mean a big boost for your profits!
That takes specialist tools, skilled work and persistence. Unlike PPC though, effective SEO plans offer lasting results. Delaying those plans just lets your competitors get further ahead. So you need an SEO strategy today, not tomorrow.
“SEO Plus” Digital Marketing & SEO Packages
My SEO plans are now unique, flexible digital marketing & SEO packages for UK SMEs. SEO and link-building are still the most cost-effective long term tactics, though. So these “SEO Plus” plans still do that by default.
Quality backlinks are vital. Building them is time-consuming though, as it involves working with other sites (aka “outreach”). Higher-quality sites, with more “Domain Authority” (DA), provide stronger links, which sites in competitive markets need.
Increasing competition means DA10+ links are becoming less useful. So all my plans now start with DA20+ links.
For the Standard plan and above, the links will be in longer articles, too. That helps them to attract more traffic.
So, all plans start with an SEO audit, analytics setup and keyword research worth £180. Then each SEO package normally adds one or more quality backlinks each month.
Sometimes though, other digital marketing tactics may help you more. So each month, you can choose to replace those link-building tasks with other tactics of similar value. These SEO packages also include up to one hour of free phone consultation each month.
In short, these are the most flexible all-in-one digital marketing packages around.
Specialist Local SEO
If you serve a local market, you need to focus on Local SEO. So pairing these unique SEO plans with my LocalCrowd Local SEO service makes both packages even more effective.
* 3 month minimum contract (then monthly), subject to my Terms.
** Based on individual item prices.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D.
FAQs for SEO Plus Plans
Why do I need digital marketing?
Small firms often try to “save” money by advertising less, or not at all (aka “hope marketing”). That’s a false economy, because marketing drives sales. So less marketing means less sales. That often costs far more than it “saves”.
Digital marketing is far more cost-effective than traditional broadcast marketing (print, radio & TV) because it:
- Targets your ideal customers. So, no more wasting ad spend on everyone else
- Provides far more rapid, extensive feedback, so it can be fine-tuned as you go along
- Reaches customers internationally, 24/7/365, when they are most interested in buying.
Your competitors are doing it, so can you really afford not to?
Who are these digital marketing & SEO packages for?
Almost any business can benefit from these cost-effective, flexible digital marketing packages. Still, they were designed for UK SMEs*. So, if you run a small business in the UK, these digital marketing & SEO plans are for you.
* Especially those seeking an SEO company near Cardiff, Newport, Bristol, Bath, Swansea, Cheltenham, Gloucester and Hereford. That’s just because I prefer to meet clients when possible, though. So if you’re further afield, that’s fine.
Will it be complicated or time-consuming to set up?
Not for you. Less than five minutes from now, you could be ticking “Get a digital marketing strategy” off your to-do list.
So just click the button to set up the payment plan and that will return you to a short form. Then fill that in and send it to me. That’s enough for me to get started.
I do the “heavy lifting” so that you can stay focused on the rest of your business. I’ll need your input occasionally, of course, but we’ll take that step by step.
Which plan should I choose?
Your website is a marketing vehicle, so think of these SEO plans as engines. Your target market and competition define the road conditions, whilst Domain Authority (DA) is like engine power. So you’ll want the best “engine” you can afford.
One DA 30 link can be twice as powerful as a DA 20 link, though. So each plan adds a lot to the one below it. Other components get more effective on larger plans, too.
Still, the smaller plans are best suited to low-competition niches in local SEO target markets. Local searches also depend on directory listings and reviews. That’s where my LocalCrowd service can help.
If you’re targeting broader national and international markets or competing with well known brands though, you’ll need a bigger plan.
What is ‘On-Page SEO’?
Whilst backlinks make a big difference, many other factors affect your site’s search engine performance. The ones that can be fixed by changing your site directly are called “On Page SEO” factors. These include:
- Mobile friendliness — because most web traffic now uses mobile devices
- Code quality — poor coding can hurt your rankings, even if the site seems to work
- Content — “content is king”. So is it relevant, well-written, readable and unique?
- Structured data — adding special tags to certain types of data (e.g. addresses) helps search engines
- Engagement — how often do visitors click on your search results? Do they then stay on your site for long?
- Site speed — visitors don’t like slow sites, so neither do search engines
- Site security — visitors and search engines prefer sites with SSL security.
What is ‘CRO’?
Most sites have measurable goals, like converting visitors to customers. However, DIY web design tends to leave this to chance. Professional web designers study which design features tend to increase conversion rates. We use that to design funnels that guide site visitors towards conversion.
There’s still trial-and-error involved in any specific situation, but we have structured ways of doing that and effective tools to measure results. That is “Conversion Rate Optimisation”, or “CRO”.
How many keywords can I target with the SEO elements?
That’s flexible. Some services imply that 50 target keywords are better than 10. It’s not that simple, though.
Those extra 40 keywords are often just synonyms for your main ones, However, Google now understands synonyms. So focusing on your main keywords will improve your positioning for the others.
SEO also depends on overall site quality. So, as we improve that, rankings for relevant phrases will improve across the board.
Realistically then, it’s best to target one valuable keyword per page. Your audience — and Google — will appreciate the focus.
Likewise, each article created targets one keyword, directing traffic to a relevant page on your site. So, if your site has many pages, we can improve your ranking for lots of keywords over time.
What results can I expect from these SEO plans?
That depends on which tactics you choose, and how you measure results. The content these plans create will be visible straight away. How long they take to affect your bottom line can vary, though.
Notably, the “last touch” approach to measuring marketing is misleading. That’s because it only credits sales to the last thing viewed. That drastically undervalues all the other marketing that built trust and developed the lead. So, you need to look at your stats more carefully to see what’s really working — and I can help with that.
SEO is strategic
For the SEO plan elements, the aim is to get you first page positioning for popular search terms. That will boost your site traffic with more targeted sales leads.
The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact timescales will depend on the competitiveness of your market.
N.B.: A three month minimum term applies because SEO takes time (usually at least 6 months). You can cancel at any time after that by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.
Any other questions about these SEO Plans?