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SEO Packages For Small Business

Small business SEO and more

Picking a mar­keting strategy can be hard for small firms. Are basic SEO packages for small business enough? What about social media, blogs or video? Digital mar­keting moves fast. How can you keep up?

What if you could get flexible SEO packages for small busi­nesses in the UK? Full digital mar­keting packages in fact — with SEO PLUS all these options in one plan:

  • Blogging
  • Video mar­keting
  • Social media ads
  • Content mar­keting
  • Infographics
  • Expert advice

All in small business SEO packages from under £6 a day?

Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I under­stand it, but it worked! Many thanks! — Tim D. SEO: (5/5)

Small Business SEO Packages PLUS…

These UK SEO packages start with a free SEO audit and keyword research worth £200. If you need stats systems set up, or on-site SEO, we’ll do that too. Otherwise, these packages nor­mally add high “Domain Authority” (DA) back­links each month. Because quality back­links are vital for SEO.

Still, these “SEO Plus” plans are uniquely flexible small business SEO and digital mar­keting packages. So they go beyond basic SEO ser­vices. We can tailor them to your business, swapping the default link-building to tactics of similar value as needed, like on-site SEO, content mar­keting or videos. You’ll get a social media mar­keting dash­board, too.

Quite simply, these are the most flexible small business SEO and digital mar­keting packages around.

* Based on indi­vidual service prices. 3 month min. con­tract. Switch plans at any time. Facebook ad budget not included.

Not sure what you need? Book a free con­sultation call!

I have been using Netcentrics’ SEO service and they have impress­ively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thor­oughly pro­fes­sional service. Highly recom­mended. — Mark D.
SEO: (5/5)

Small Business SEO Glossary

What is Domain Authority? Is it like Page Rank?

Roughly, yes. However, Google retired Page Rank in 2013. So other sites now measure site and page quality. Domain Authority (“DA”) scores sites from 0 to 100. That’s largely based on the quality and number of other sites that link to them.

DA isn’t linear, though. So higher scores are harder to improve. As a result, most sites have a DA under 10. It takes con­sistent effort to get over 20. Similarly, getting over 30 can take years.

Because high DA is hard to fake, links from those sites are strong endorse­ments. So Google trusts them far more than links from sites with lower DA. For instance, a single DA 20 link is worth more than two DA 10 links, and a DA 40 link is worth more than two DA 20s.

Still, that also means sites with higher DA require higher standards from their contributors.

What’s a ‘CDN’? How does it help small business SEO?

A Content Delivery Network (“CDN”) sits between your vis­itors and your site. It’s a network of com­puters that boost your site’s speed and security. Both of those affect small business SEO.

What is ‘On-Page SEO’?

Many factors affect your site’s search engine per­formance. Backlinks are “Off Page SEO”, whilst “On Page SEO” involves editing your site structure and content. Similarly, “Technical SEO” changes your site, but focuses on code quality and server setup. So that often needs lower-level access than DIY website plat­forms provide. Broadly though, “On Site” SEO edits can include:

  • Content — “content is king”. So it needs to be rel­evant, well-written, readable and unique!
  • Site structure — sitemaps, internal links, a “robots.txt” file and canon­ic­alisation all help search engines
  • Engagement — how long do vis­itors stay on your site?
  • Mobile friend­liness — because most vis­itors now use mobile devices
  • Site speed — vis­itors don’t like slow sites. So neither do search engines.
  • Image optim­isation — bloated image files and missing “alt” tags undermine SEO
  • Structured data — adding “meta tags” and other special code to certain types of data (e.g. addresses)
  • Site security — vis­itors and search engines prefer sites with SSL security.
  • Code quality — inef­fi­cient coding can hurt your rankings

FAQs for SEO Plus Plans

Who are these digital marketing & SEO packages for?

Almost any small business can benefit from these cost-effective, flexible digital mar­keting packages. That said, they are designed to help micro busi­nesses (small firms with under ten employees). Sole traders, small limited com­panies and part­ner­ships need the flex­ib­ility these plans offer to make the most of their mar­keting budgets. Still, if you’re now thinking “What mar­keting budget?” — please book a FREE con­sultation. I’m here to help.

If you’re a larger small business — with ten to fifty employees — I can help more. So please get in touch.

Whilst these plans evolved from SEO packages for small business in the UK, SEO is remote work. So I can help you wherever you are.

Still, many small firms prefer to work with a local SEO company. So, being based in Newport, South Wales, I tend to work with SMEs in South Wales or Southwest England. So these digital mar­keting & SEO plans are ideal for you if you’re looking for a small business SEO company near Cardiff, Bristol, Bath, Swansea, Cheltenham, Gloucester or Hereford.

How do I know this will work?

The effect­iveness of any mar­keting tactic depends on indi­vidual markets, offers and goals. However, these small business SEO packages let you test several widely-recom­mended mar­keting tactics. Most involve cre­ating visible assets — art­icles, infographics, videos and so on. Getting those done for you saves you a lot of time. That alone makes these cost-effective mar­keting packages for small busi­nesses in the UK.

Still, pub­lishing those assets creates a lot more value. Because when other sites publish your mar­keting assets, they have two things to share: their authority, and their vis­itors. Providing inter­esting content that con­tains back­links to your site gets you a share of both those things.

Where will I see the ROI?

Whilst back­links boost your brand’s power in search engine rankings, that can seem neb­ulous and techie. So let’s focus on some­thing more con­crete — getting more tar­geted visitors.

The value of vis­itors varies with what you sell and how likely they are to buy. Still, there’s a pre­dictable base. Every potential cus­tomer is worth at least what it would cost you to reach them oth­erwise. With paid ads, it’s hard to get that cost under 50p, and £1 is common.

So we look for sites whose target audi­ences may find your content inter­esting. If they do, your site will get some more vis­itors. The higher-profile those sites are, the more tar­geted vis­itors you’ll get.

Doing that con­sist­ently across many rel­evant, quality sites slowly boosts your brand’s authority and reach. So you’ll get more and more tar­geted vis­itors, each worth from £1 to however much your profit margin is on a sale.

There’s your base ROI — plus the intrinsic value of getting the assets cre­ation and pub­lic­ation done for you, of course. Then add the value of getting extra tar­geted vis­itors from better rankings in search engines, and pos­sibly cheaper ads on some pay-per-click channels.

If you still aren’t con­fident that will give you a pos­itive ROI, by all means don’t do it. I’m here to help those who are, not to per­suade you to take uncom­fortable risks.

How do these SEO packages compare to paid ads (PPC)?

These “SEO Plus packages” offer far more than other small business SEO packages. So they can even help with pay-per-click ads too, at the “Standard” level and above. That’s because PPC and SEO are both great ways to get traffic to your website.

Still, Search Engine Optimisation is far more cost-effective than PPC in the long run.

PPC vs SEO — Hare vs Tortoise

PPC gets faster results than SEO — but costs far more. In fact, most paid digital ads charge 50p to £50 per click, with £1 being fairly typical. So that’s the base value of each visitor delivered to your site. However, as an ongoing cost, paid ads reduce your margins. They are also addictive, because cutting the budget just reduces traffic and sales.

Free search engine vis­itors save you that cost — but they’re still worth as much. Often more, as those act­ively searching for your service are more likely to buy. SEO invests in quality to attract vis­itors. So expert SEO keeps building on itself. Cutting the budget just builds more slowly.

Finally, the quality and rel­evance of your pages affects pricing in some ad systems. So expert SEO ser­vices can also reduce PPC costs.

Which is the best small business SEO package for me?

Your website is a mar­keting vehicle, so these SEO plans are engines. Meanwhile, your target market and com­pet­ition define the road conditions.

So Domain Authority (DA) is like engine power, but grows expo­nen­tially. For instance, one DA 30 link can be twice as powerful as a DA 20 link. That means each plan adds a lot to the one below it. Likewise, the other com­ponents get more effective on larger plans, too.

Generally then, you’ll want the best small business SEO “engine” you can afford. That’s espe­cially true if you’re com­peting with well known brands.

What results can I expect from these small business SEO packages?

That depends on which tactics you choose, how com­pet­itive your market is, and how you measure results. The content these SEO plans create will be visible straight away. How long they take to affect your bottom line can vary, though.

Notably, the common “last touch” way of meas­uring mar­keting is mis­leading because it only credits sales to the last thing viewed. That ignores all the other mar­keting that built trust to get the sale. So, you need to track the right metrics to get a clearer picture — and I can help with that.

SEO is strategic

Domain Authority 35-48 in 12 months

One cli­ent’s DA growth: 35 – 48 in 12 months

For the SEO plan ele­ments, the aim is to get you first page pos­i­tioning for popular search terms. That will boost your site traffic with more tar­geted sales leads.

The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact times­cales will depend on the com­pet­it­iveness of your market.

N.B.: SEO is about affecting long-term traffic trends. Because of this, it takes time — often 6 months or more. So a three month minimum term applies to these SEO packages. After that, you can cancel at any time by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.

How much does SEO cost for small business normally?

Small business SEO is a very broad term, because “small business” is. Microbusinesses (under 10 employees) tend to have much lower turnovers than larger “small” firms. Still, most SEO agencies still try to sell everyone the same set of goals. That’s a problem, because small budgets limit what’s real­istic. However, these small business SEO packages help to bridge that gap.

The (Usual) Cost of Small Business SEO Packages

Most UK SEO agencies say effective SEO is dif­ficult for less than £500 per month. That’s true for most estab­lished small busi­nesses with more than a few staff. In fact, that’s very affordable for small firms with six or seven figure turnovers. Still, they con­tinue to invest heavily in SEO. Why? Becuause the return on effective small business SEO nor­mally exceeds its cost.

So if that works for you, pick the “Pro” SEO Plus package.

Otherwise, smaller firms and micro­busi­nesses can get results for less — it just needs dif­ferent strategies. Smaller, easier wins can make far more dif­ference to a small firm than to a large one. They also gradually pos­ition you to target the bigger ones. So SEO packages for small busi­nesses need to take one step at a time, instead of trying to leap up several steps in one go.

However, those oppor­tun­ities aren’t obvious unless you know how and where to look. So small firms often waste thou­sands chasing the wrong goals. Others leave even more money on the table by not trying. Wouldn’t it be better to get expert SEO help tailored to your current situ­ation? That’s what makes these SEO packages suitable even for smaller businesses.

I can’t afford this — can you still help?

Yes — just not as much. These are already cheap SEO packages for small busi­nesses, so I won’t pretend you can achieve more for less. If you could, I’d be offering that. Still, I do under­stand that cash-flow can be restrictive — and that cheap SEO ser­vices can be risky. So first, some words of warning:

The Risks of Other Cheap SEO Packages

Sadly, many cheap SEO “experts” are moon­lighters who dis­appear without notice. Other cheap SEO ser­vices offer out­dated strategies, or sell links in bulk. Those may seem like low cost SEO, but are a false economy. The links they provide are too weak to help and often use Private Blog Networks (PBNs) that break search engine guidelines, risking long-lasting penalties.

Search engines prefer quality to quantity — and buying links is right out. However, providing quality content for other sites earns legit­imate cita­tions. So these “SEO Plus” small business SEO packages build links with Domain Authority over 20. They may not be the cheapest SEO packages around, but aim to be the most cost-effective small business SEO packages in the UK.

Safer Cheap Small Business SEO

Still, can safe SEO be done on a smaller budget? Yes — just far more slowly. Still, even that is better than sinking into the depths of Google through neglect. So I also offer a safe, affordable budget SEO option.

Why do I need digital marketing?

Many small firms struggle because they treat mar­keting as a cost. Yet it’s actually the main investment that drives sales. So you need mar­keting. Besides, digital mar­keting is far more cost-effective than tra­di­tional broadcast mar­keting (print, radio & TV). That’s because it:

  • Targets your ideal cus­tomers, without wasting ad spend on everyone else
  • Provides rapid, extensive feedback, so you can fine-tune it as you go along
  • Reaches cus­tomers inter­na­tionally, 24/7/365, when they are most inter­ested in buying

How many keywords can I target with the SEO elements?

That’s flexible. If you run lots of paid ads focused on spe­cific keywords, you may prefer my tra­di­tional SEO packages. However, most micro busi­nesses don’t run such ads. So when seeking SEO packages UK small firms often end up with plans that address the wrong goals. That’s why these small business SEO packages focus on providing the flex­ib­ility needed to get it right.

Google now under­stands syn­onyms and con­siders overall site quality. So by boosting general quality and identi­fying the right groups of keywords to focus on, we’ll improve your pos­i­tioning for range of related terms.

Search trends evolve, and as your domain authority grows, it gets easier to target highly com­pet­itive keywords. So effective small business SEO needs ongoing keyword research, not an “X keywords” SEO package.

Realistically, it’s best to target one valuable keyword per page. Your audience — and Google — will appre­ciate the focus.

Likewise, each link-building article created targets one keyword, dir­ecting traffic to a rel­evant page on your site. So if your site has many pages, we can improve your ranking for lots of keyword groups over time.

Will these small business SEO packages take long to set up?

Not for you. Less than five minutes from now, you could be ticking “Get a digital mar­keting strategy” off your to-do list.

I do the “heavy lifting” so that you can stay focused on the rest of your business. Whilst I’ll need your input occa­sionally, we’ll take that step by step.

What does Facebook Advertising cover?

This option helps with the cre­ation and man­agement of your Facebook ads. Specifically, it includes:

  • Consultation & research
  • Landing Page review
  • Facebook Pixel installation
  • Conversion tracking setup
  • Custom Audience creation
  • Ad planning
  • Ad cre­ation (text & image)
  • Ad mon­it­oring & optimisation

Still, if you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.

Your Facebook ad spend will vary within limits that you set, with a minimum recom­mended ad budget of £100 per month. Ad budgets over £1,500 per month need extra man­agement, so please contact me for prices at that point.

Ready to boost your online presence?

5.0 from 23 reviews
Ratings and reviews
  • 5.0 from 23 reviews
  • 16-06-2021

    Abid Hussain

    Amazing service. Professional and out­standing company to deal with. Pete has great under­standing with online require­ments and core issue’s. Spent hours on the tele­phone explaining and working on the website to bring it up-to-date. Noting but grat­itude and respect to Netcentric. Highly recommend to any one through my exper­ience they have gone above and beyond.

  • 15-05-2021

    SakineO‑1

    Pete is the most pro­fes­sional and know­ledgeable web developer I have exper­i­enced since 2016 as I have had many since. You won’t regret. I highly recommend him.

  • 15-05-2021

    Songul Yucel

    Pete is a pro­fes­sional and very helpful. I needed an online booking system for my driving school. He com­pleted the job as promised. He is very easy to work with. I can t be any happier. I will in touch again if I need help in the future. Thank you Pete!! It has been pleasure working with you !

  • 05-10-2020

    Paul Mercer

  • 26-08-2020

    Susan Baynham-Evans

    Peter expertise is exactly what I needed . When I have ideas Pete makes them work. I could not run my website without him

  • 09-07-2020

    Emma Cunliffe

    Can’t recommend him highly enough. He was extremely pro­fes­sional, laid out exactly what we needed to do and his role within that, setting expect­a­tions all round very clearly, and working within our budgetary con­straints to set clear bound­aries. He was extremely prompt and punctual in his responses and work. He was also extremely patient with his recom­mend­a­tions and explan­a­tions, which were clear and simple to follow. Excellent value for us as a charity. We’re very grateful to him — he was a real pleasure to work with.

  • 05-06-2020

    Graham Smith

    know­ledgeable and pro­fes­sional service designing and building a website for a local SME business.

  • 05-06-2020

    JWComp Sol

    Netcentrics designed, imple­mented and have main­tained our company website for many years.If you want a secure and reliable website I strongly recommend Netcentrics.

  • 05-06-2020

    Barbara Harris

    Amazing, pro­fes­sional service and speedy com­mu­nic­a­tions. Very impressed and highly recommended.

  • 05-06-2020

    Ali van Dam

    First rate! Knowledgeable, pro­fes­sional and cre­ative. I would abso­lutely use Netcentrics again for future projects.

  • 05-06-2020

    Keary Birch

    Very helpful staff who really under­stood the problem and dealt with it.

  • 21-12-2019

    Alison van Dam

    I can’t say enough good things about Netcentrics.co.uk —  thorough, know­ledgeable, ded­icated and innov­ative. Highly recommended. 

  • 05-12-2019

    Helen Rich

    Very pleased with my new e‑commerce site from Netcentrics. Very pro­fes­sional, know­ledgeable, and highly recommended.

  • 05-06-2019

    Mark Davies

    I have been using Netcentrics’ SEO service and they have impress­ively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thor­oughly pro­fes­sional service. Highly recommended.

  • 05-06-2018

    andrew cocchiara

    Many thank’s Pete for all your advice and expertise over the years. A first class pro­fes­sional service and excellent value for money.

  • 15-03-2018

    Tim D

    Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I under­stand it, but it worked! Many thanks!

  • 24-02-2018

    Paul G

    It is a pleasure dealing with a pro­fes­sional with a high degree of tech­nical skill allied to a ‘can do’ pos­itive attitude. Your ability to explain tech­nical con­cepts in layman’s lan­guage is also a great advantage. I would have no hes­it­ation in recom­mending your services.

  • 03-01-2018

    Lisa

    Excellent and pro­fes­sional work from beginning to end. Pete was open to ideas and able to make sug­ges­tions on how to develop my site.

  • 05-06-2017

    Mo Rich

    A flour­ishing web designer, who is thorough and metic­ulous in everything he does. Will create a great looking unique and pro­fes­sional website par­ticular to your needs.

  • 05-06-2017

    Ian A

    Fast, friendly, effi­cient service that exceeded the spec and made a com­plicated job hassle free for me. Five stars, would highly recommend and would happily employ again for all things web and internet based.

  • 14-09-2016

    Ian A

    Pete is one of the most cre­ative, reliable, com­petent and ingenious people it has ever been my very great pleasure to work with. There is no problem he can’t find an ingenious and unex­pected way out of, and he has a work ethic you could bend horse­shoes around. I cannot recommend him highly enough for his breadth and depth of know­ledge and his total com­mitment to whichever project he is cur­rently undertaking.

  • 31-05-2015

    Jayne H

    DogLost is the UK’s largest com­munity of pet owners and res­cuers. Other developers have struggled to meet our needs, but since Peter rebuilt our site and support systems we have gone from strength to strength, winning major awards including the 2013 Innovation Award from the International Fund for Animal Welfare. We couldn’t have done that without him.

  • 19-11-2013

    Codyspetdeli

    Cody’s Pet Deli is an online business that sells pet food & accessories. Approaching Pete to set up a new website was the best move I have made. We wanted a system that was easy to nav­igate and look good when cus­tomers shop online.Pete made the whole process simple and dealing with him was a great pleasure. He can’t do enough to help and solve any problem that may arise. I would highly recommend Pete for his exper­ience and know­ledge and total ded­ic­ation to see the project through to final conclusion.Steve H.