SEO Packages For Small Business
“SEO Plus” Digital Marketing & SEO Packages
My “SEO Plus” plans are unique, flexible digital marketing & SEO packages for UK small business.
SEO and link-building are the most cost-effective long term digital marketing tactics. So all plans start with a free SEO audit, analytics setup and keyword research worth £180. Then by default, each SEO package adds one or more quality backlinks each month.
Quality backlinks are vital for SEO. Your site’s ranking relies on its “Domain Authority” (DA). You get DA through links from other sites that have it. So one link from a high DA site helps more than a hundred weak links. Still, earning good backlinks is time-consuming. Let these packages do that for you!
Unlike other SEO services, you can also swap link-building for other tactics of similar value as needed, including on-site SEO, or help with content creation or videos. These SEO packages also include a free social media marketing dashboard. In short, these are the most flexible small business digital marketing packages around.
Act now! Price goes up in:
Work-from-home means strong SEO is more vital than ever. So to help you put that on autopilot, these plans are at 15% off until April 30th 2020. Sign up now to lock in that discount for your whole campaign. Don’t delay, though — this offer won’t be open for long!
Update: I’m reducing my web design prices until June, too. Whatever helps, right?
P.S. Like this idea? Please share it!
* 3 month minimum contract (then monthly), subject to my Terms.
** Based on individual item prices.
*** Ad budget not included — please see the FAQs below.
Specialist Local SEO for UK Businesses
If you serve a local market, you need Local SEO. That’s true even for regions as large as South Wales or the Southwest, not just for locations like Cardiff, Newport or Bristol. So pairing these unique SEO plans with my LocalCrowd Local SEO service makes both packages even more effective.
I have been using Netcentrics’ SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended. — Mark D.
FAQs for SEO Plus Plans
Why do I need digital marketing?
Whilst small firms often try to “save” money by advertising less, that false economy can be disastrous. Marketing drives sales, so cutting marketing loses sales — and that often costs more than it “saves”. So you need cost-effective marketing.
Digital marketing is far more cost-effective than traditional broadcast marketing (print, radio & TV) because it:
- Targets your ideal customers — so no more wasting ad spend on everyone else!
- Provides far more rapid, extensive feedback, so you can fine-tune it as you go along
- Reaches customers internationally, 24/7/365, when they are most interested in buying
Know what you’re up against
The recommended marketing budget for business growth is around 10% of turnover. So here’s how that works out, based on UK government data for the average turnovers of various sizes of UK SME in early 2019:
- No employees: £500 per month
- 1 – 9 employees: £4,200 per month
- 10 – 49 employees: £25,000 per month
- 50 – 249 employees: £150,000 per month
In fact, spending much less than 5% usually leads to slow business decline. Meanwhile, large firms often spend 12% to 20% of revenue on marketing.
Your competitors are investing in digital marketing, so can you really afford not to?
Why do I need SEO? How do SEO packages compare to paid ads (PPC)?
These are called “SEO Plus packages” because they offer more than SEO. So they can help with pay-per-click ads too, at the “Standard” level and above. That’s because PPC and SEO are both great ways to get traffic to your website. Still, Search Engine Optimisation is more cost-effective than PPC in the long run.
Most paid digital ads charge from 50p to £50 per click, with £1 being fairly typical. So that’s the market value of each visitor delivered to your site. However, paid ads are an ongoing cost. So they reduce your margins. They also tend to be addictive — if you stop the ads, you reduce your sales.
Free search engine visitors save you that cost. SEO invests in quality to attract visitors, so expert SEO keeps working for you long after you stop spending on it.
Who are these digital marketing & SEO packages for?
Almost any business can benefit from these cost-effective, flexible digital marketing packages. Still, they evolved from SEO packages for small business that were designed to help SMES in the UK*. So if you’re a small business in the UK, these digital marketing & SEO plans are for you. If you aren’t in the UK, but are still interested, let me know.
* Especially if you need an SEO company near Cardiff, Newport, Bristol, Bath, Swansea, Cheltenham, Gloucester or Hereford. That’s just because I like to meet clients, but I also offer video meetings. So if you’re further afield, that’s fine.
What is ‘CRO’? Why do I need it?
Whilst business websites have measurable goals, DIY web design leaves achieving goals to chance — and usually fails. By comparison, professional web designers see a lot of website stats. So we know which features tend to increase conversion rates, and can adjust sites to achieve that. That’s “Conversion Rate Optimisation”, or “CRO”.
Now, consider these points:
- Marketing drives revenue. That requires investment, though (see “Why do I need digital marketing?”, above).
- Most websites, especially DIY websites and cut-price sites, convert less than 1% of their visitors to customers. Only highly optimised sites with targeted marketing get to 10% or more.
- So getting customers to your website is vital, but costs £1 or more per visitor by paid ads, or less by investing in SEO.
- Doubling your conversion rate halves your marketing cost per sale, making your marketing budget go further. The lower your current conversion rate, the easier it may be to improve too, as some pretty fundamental mistakes are common.
That is why you need Conversion Rate Optimisation (CRO).
Will it be complicated or time-consuming to set up?
Not for you. Less than five minutes from now, you could be ticking “Get a digital marketing strategy” off your to-do list.
So just click the button to set up the payment plan. That will return you to a short form. Just complete that, and I’ll have enough to start.
I do the “heavy lifting” so that you can stay focused on the rest of your business. Whilst I’ll need your input occasionally, we’ll take that step by step.
Which plan should I choose?
Your website is a marketing vehicle, so these SEO plans are engines. Meanwhile, your target market and competition define the road conditions.
So Domain Authority (DA) is like engine power, but it grows exponentially. For instance, one DA 30 link can be twice as powerful as a DA 20 link. That means each plan adds a lot to the one below it. Likewise, the other components get more effective on larger plans, too.
Still, if you’re a bootstrapped (self-funded) company in your first year of business, start with the Starter plan. That can work for low competition niches in local SEO target markets, too.
Otherwise, you’ll want the best “engine” you can afford. That’s especially true if you’re competing with well known brands.
I’m on a very tight budget — can you still help?
Whilst there’s a limit on what can be done for under £5 a day, I can offer a few suggestions.
First, don’t waste your money on “cheap SEO” services that sell links in bulk. They are a false economy, and can be dangerous. Whilst weak (under DA10+) links are easy to get, they won’t help.
Some cheap SEO services provide these links by commenting on forums. Others use Private Blog Networks (PBNs). These tricks are outdated. These days, search engines prefer quality to quantity — and buying links is right out. Whilst providing quality content for other sites takes more work, it earns a legitimate citation.
So how can you improve SEO on a budget? By regularly publishing quality content on your site. That takes time, though — and professional writing skills. So check out my content marketing services, which start at just £75 per month.
What’s Domain Authority? Is it like Page Rank?
Google retired Page Rank years ago, so third-party sites now measure site and page quality. Domain Authority (“DA”) is the most direct replacement. It scores sites from 0 to 100, based on how trustworthy they seem. The best measure of that is the quality and number of other sites that link to them.
However, like Page Rank, DA isn’t a linear scale. The higher it gets, the harder it is to improve. So most sites have a DA under 10, and getting over 20 takes consistent effort over time. Getting over 30 takes a lot more.
Because a high DA is very hard to fake, links from those sites are powerful endorsements. So Google trusts them far more than links from sites with lower DA. Still, that also means it’s harder to get links from such sites, as they require higher standards from their contributors.
What is ‘On-Page SEO’?
Whilst quality backlinks make a big difference, many other factors affect your site’s search engine performance. Those that can be fixed by direct edits to your site are called “On Page SEO” factors. These include:
- Mobile friendliness — because most web traffic now uses mobile devices
- Code quality — poor coding can hurt your rankings, even if the site seems to work
- Content — “content is king”. So is it relevant, well-written, readable and unique?
- Structured data — adding special tags to certain types of data (e.g. addresses) helps search engines
- Engagement — how often do visitors click on your search results? Do they then stay on your site for long?
- Site speed — visitors don’t like slow sites, so neither do search engines
- Site security — visitors and search engines prefer sites with SSL security.
What does Facebook Advertising cover?
This option helps with the creation and management of your Facebook ads. Specifically, it includes:
- Consultation & research
- Landing Page review
- Facebook Pixel installation
- Conversion tracking setup
- Custom Audience creation
- Ad planning
- Ad creation (text & image)
- Ad monitoring & optimisation
If you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.
Your Facebook ad spend will vary within limits that you set, so a minimum ad budget of £75 per month is recommended. Ad budgets over £1,500 per month will need extra management, so please contact me for prices at that point.
How many keywords can I target with the SEO elements?
That’s flexible. Whilst some services imply that 50 target keywords are better than 10, it’s not really that simple.
Those extra 40 keywords are often just synonyms for your main ones, but Google now understands synonyms. So focusing on your main keywords will improve your positioning for the others.
Overall site quality also affects SEO. So improving that helps rankings for relevant phrases across the board.
Realistically then, it’s best to target one valuable keyword per page. Your audience — and Google — will appreciate the focus.
Likewise, each link-building article created targets one keyword, directing traffic to a relevant page on your site. So if your site has many pages, we can improve your ranking for lots of keywords over time.
What results can I expect from these SEO plans?
That depends on which tactics you choose, how competitive your market is, and how you measure results. The content these plans create will be visible straight away. How long they take to affect your bottom line can vary, though.
Notably, the common “last touch” way of measuring marketing is misleading because it only credits sales to the last thing viewed. That ignores all the other marketing that built trust to get the sale. So, you need to track the right metrics to get a clearer picture — and I can help with that.
SEO is strategic
For the SEO plan elements, the aim is to get you first page positioning for popular search terms. That will boost your site traffic with more targeted sales leads.
The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact timescales will depend on the competitiveness of your market.
N.B.: SEO is about affecting long-term traffic trends. Because of this, it takes time — often 6 months or more. So a three month minimum term applies to these SEO packages. After that, you can cancel at any time by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.
Any other questions about these SEO Plans?