Small Business SEO Packages Plus Digital Marketing

Small firms often try to “save” money by advert­ising less, or not at all (aka “hope mar­keting”). That’s a false economy, because mar­keting drives sales. Because cutting mar­keting reduces sales, it often costs far more than it “saves”.

Digital mar­keting is far more cost-effective than tra­di­tional broadcast mar­keting (print, radio & TV) because it:

• Targets your ideal cus­tomers — so no more wasting ad spend on everyone else!
• Provides far more rapid, extensive feedback, so you can fine-tune it as you go along
• Reaches cus­tomers inter­na­tionally, 24/7/365, when they are most inter­ested in buying

Your com­pet­itors are doing it, so can you really afford not to?

These SEO Plus” packages can help with pay-per-click ads too, at the “Standard” level and above. That’s because PPC and SEO are both great ways to get traffic to your website. Still, Search Engine Optim­isation does tend to be more cost-effective than PPC in the long run.

Most paid digital ads charge around 50p to £50 per visitor delivered — that’s what your com­pet­itors pay for them. So it’s the market value of each visitor, even if they don’t become cus­tomers straight away.

However, paid ads are an ongoing cost. So they reduce your margins, and if you stop the ads, you reduce your sales.

Free vis­itors who find you through search engines are just as valuable, having saved you the cost of paying for ads to reach them. SEO invests in building quality that attracts those vis­itors, so expert SEO keeps working for you long after you stop spending on it.

Whilst almost any business can benefit from these cost-effective, flexible digital mar­keting packages, they were designed for UK SMEs*. So, if you run a small business in the UK, these digital mar­keting & SEO plans are for you.

* Espe­cially if you need an SEO company near Cardiff, Newport, Bristol, Bath, Swansea, Chel­tenham, Gloucester or Hereford. That’s only because I prefer to meet clients when pos­sible though — if you’re further afield, that’s fine.

Not for you. Less than five minutes from now, you could be ticking “Get a digital mar­keting strategy” off your to-do list.

So just click the button to set up the payment plan. That will return you to a short form — com­plete that, and I’ll have enough to get started.

I do the “heavy lifting” so that you can stay focused on the rest of your business. I’ll need your input occa­sionally, of course, but we’ll take that step by step.

SEO packages — illus­trating non-linear power increases

Your website is a mar­keting vehicle, so think of these SEO plans as engines. Your target market and com­pet­ition define the road con­di­tions, whilst Domain Authority (DA) is like engine power. So you’ll want the best “engine” you can afford.

One DA 30 link can be twice as powerful as a DA 20 link, though. So each plan adds a lot to the one below it, and other com­ponents get more effective on larger plans, too.

Still, the smaller plans are best suited to low-com­pet­ition niches in local SEO target markets. Local searches also depend on dir­ectory listings and reviews, so my Loc­al­Crowd service can help with those.

If you’re tar­geting broader national and inter­na­tional markets or com­peting with well known brands though, you’ll need a bigger plan.

Whilst there’s a limit on what can be done for less than £5 a day, I can offer a few sug­ges­tions.

Quality back­links are vital for boosting search pos­i­tioning. Still, weak (under DA10+) links won’t help much, and can even harm your SEO. So avoid “cheaper” low-quality bulk link-building ser­vices. They’re a false economy that can cost you far more in the long run.

Instead, aim to earn good back­links by reg­u­larly pub­lishing quality content on your site. Then promote it on social media. Ideally, contact others who may be inter­ested in linking to it from their own sites, too.

Pub­lishing new content reg­u­larly can be rel­at­ively easy if your site includes a blog. Still, writing art­icles takes time. So if you struggle with that, check out my content mar­keting ser­vices, which start at just £75 per month.

It’s similar, but Google retired Page Rank years ago. So third-party sites now measure site and page quality.

Domain Authority (“DA”) scores sites from 0 to 100, based on how trust­worthy they seem. The best measure of that is the quality and number of other sites that trust them enough to link to them.

However, like Page Rank, DA isn’t a linear scale. The higher it gets, the harder it is to improve. So most sites have a DA under 10, and getting over 20 takes time and effort. Getting over 30 takes a lot more.

Because getting a high DA requires con­sistent hard work over time, it’s very hard to fake. So links from those sites are powerful endorse­ments. Google trusts them far more than links from sites with lower DA. That also makes it harder to get links from such sites though, as they require higher standards from their con­trib­utors.

Whilst back­links make a big dif­ference, many other factors affect your site’s search engine per­formance. Those that can be fixed by direct edits to your site are called “On Page SEO” factors. These include:

• Mobile friend­liness — because most web traffic now uses mobile devices
• Code quality — poor coding can hurt your rankings, even if the site seems to work
• Content — “content is king”. So is it rel­evant, well-written, readable and unique?
• Struc­tured data — adding special tags to certain types of data (e.g. addresses) helps search engines
• Engagement — how often do vis­itors click on your search results? Do they then stay on your site for long?
• Site speed — vis­itors don’t like slow sites, so neither do search engines
• Site security — vis­itors and search engines prefer sites with SSL security.

This option helps with the cre­ation and man­agement of your Facebook ads. Spe­cifically, it includes:

If you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.

Your Facebook ad spend will vary within limits that you set, so a minimum ad budget of £75 per month is recom­mended. Ad budgets over £1,500 per month will need extra man­agement, so please contact me for prices at that point.

Most sites have meas­urable goals, like con­verting vis­itors to cus­tomers. However, DIY web design tends to leave this to chance.

Pro­fes­sional web designers see a lot of stats from the sites that we build. So we study which fea­tures tend to increase con­version rates, and adjust sites to guide more vis­itors towards con­version. That’s “Con­version Rate Optim­isation”, or “CRO”.

That’s flexible. Whilst some ser­vices imply that 50 target keywords are better than 10, it’s not really that simple.

Those extra 40 keywords are often just syn­onyms for your main ones, but Google now under­stands syn­onyms. So focusing on your main keywords will improve your pos­i­tioning for the others.

Overall site quality also affects SEO. So improving that helps rankings for rel­evant phrases across the board.

Real­ist­ically then, it’s best to target one valuable keyword per page. Your audience — and Google — will appre­ciate the focus.

Likewise, each link-building article created targets one keyword, dir­ecting traffic to a rel­evant page on your site. So if your site has many pages, we can improve your ranking for lots of keywords over time.

That depends on which tactics you choose, and how you measure results. The content these plans create will be visible straight away. How long they take to affect your bottom line can vary, though.

Notably, the “last touch” approach to meas­uring mar­keting is mis­leading. That’s because it only credits sales to the last thing viewed. That drastically under­values all the other mar­keting that built trust and developed the lead. So, you need to look at your stats more care­fully to see what’s really working — and I can help with that.

SEO is strategic

One cli­ent’s DA growth: 35 – 48 in 12 months

For the SEO plan ele­ments, the aim is to get you first page pos­i­tioning for popular search terms. That will boost your site traffic with more tar­geted sales leads.

The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact times­cales will depend on the com­pet­it­iveness of your market.

N.B.: A three month minimum term applies because SEO takes time (usually at least 6 months). You can cancel at any time after that by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.