Affordable SEO Packages For Small Business

Because your site can’t make sales without vis­itors. Search engines are a great source of free vis­itors who are searching for what you offer. So getting onto page one for the right terms can easily increase your site traffic by 10x — and your sales by even more.

Still, over 90% of searchers only click on the first page of results. That’s why SEO is so important — and so com­pet­itive. You have very little chance of getting it right by guesswork alone.

Almost any small business can benefit from these cost-effective, flexible digital mar­keting packages. Having evolved from SEO packages for small business in the UK, they are perfect for micro busi­nesses. Sole traders and other firms with under 10 employees tend to need the flex­ib­ility these plans offer to make the most of their mar­keting budgets.

Whilst SEO is remote work, many small firms prefer to work with a local SEO company. So, being based in Newport, South Wales, I tend to work with SMEs in South Wales or Southwest England. That means these digital mar­keting & SEO plans are ideal for you if you’re looking for a small business SEO company near Cardiff, Bristol, Bath, Swansea, Cheltenham, Gloucester or Hereford.

Your website is a mar­keting vehicle, and SEO is the accle­rator pedal. The more you press on that pedal, the faster you’ll catch up with yours com­pet­itors, and the more you’ll then pull ahead of them. That will take time — espe­cially if you’re com­peting with well-known brands. It will also take longer with lower investment. So it’s important to pick the most powerful small business SEO package you can afford to sustain.

You’ll get custom, brand-boosting assets and back­links that attract vis­itors and improve your search engine rankings. Still, the real goal is more vis­itors, to make more sales. Few vis­itors will buy straight away, but even those that don’t have value, as they may do so in future.

So every visitor is worth at least what it would have cost to reach them with paid ads. That’s usually over £1 per visitor, and can be much higher. That’s your base ROI — with a good offer, extra sales should take it much higher.

Search Engine Optimisation is far more cost-effective than PPC in the long run.

PPC nor­mally costs £1 to £50 per click. So it’s fast, but costly. It’s also addictive, as cutting the budget dir­ectly reduces traffic and sales. That ongoing cost per­man­ently reduces your margins. Competitors may click on your ads just to waste your budget, too. That “click fraud” is sadly common.

Free search engine vis­itors save you that cost. They also attract vis­itors who are act­ively searching for what you sell, and so more likely to buy. The quality and rel­evance of your pages affects pricing in some ad systems, too. So expert SEO ser­vices can also reduce PPC costs.

Small business SEO is a very broad term. Microbusinesses tend to have lower mar­keting budgets than larger “small” firms, but can benefit from dif­ferent SEO strategies. Yet most SEO agencies still try to sell everyone the same set of goals. So these small business SEO packages aim to bridge that gap.

The (Usual) Cost of Small Business SEO Packages

Most UK SEO agencies agree that effective SEO is dif­ficult for less than £500 per month. That’s very affordable for small firms with six more than a few staff. Especially as the return on effective small business SEO nor­mally exceeds its cost.

However, smaller firms and micro­busi­nesses can get results for less. Smaller, easier wins can make far more dif­ference to a small firm than to a large one. They also gradually pos­ition you to target the bigger ones. So small business SEO packages should be tailored to your existing pos­i­tioning. Most aren’t. These are.

Yes — just not as much. These are already cheap SEO packages for small busi­nesses. If you could achieve more for less, I’d be offering that. Sadly, whilst cheaper SEO ser­vices exist, they can be quite dan­gerous. So first, some words of warning:

Why Other Cheap SEO Packages Fail

Sadly, many cheap SEO “experts” are moon­lighters who dis­appear without notice. Other cheap SEO ser­vices offer out­dated strategies, or sell links in bulk. Those may look like low cost SEO, but are a false economy. The weak links they provide don’t help and often use Private Blog Networks (PBNs) that break search engine guidelines, risking long-lasting pen­alties. Search engines prefer quality to quantity — and buying links is right out.

Safer Cheap Small Business SEO

These “SEO Plus” small business SEO packages provide quality content to earn legit­imate links from genuine, estab­lished sites. Whilst not the cheapest SEO packages around, they aim to be the safest, most cost-effective small business SEO packages in the UK.

There’s no cheap, fast way to compete with firms who invest in quality over the long term, Still, even small invest­ments, applied effect­ively, are better than sinking into the depths of Google through neglect. So I can offer a safe, affordable budget SEO option if that’s what you need.

That’s flexible. If you run lots of paid search ads focused on spe­cific keywords, you may prefer my tra­di­tional SEO packages. However, most micro busi­nesses don’t run such ads. So when seeking affordable SEO packages UK small firms often end up with plans that address the wrong goals. That’s why these small business SEO packages focus on providing the flex­ib­ility needed to get it right.

Google now under­stands syn­onyms and con­siders overall site quality. So by boosting general quality and identi­fying the right groups of keywords to focus on, we’ll improve your pos­i­tioning for range of related terms.

Search trends evolve, and as your domain authority grows, it gets easier to target highly com­pet­itive keywords. So effective small business SEO needs ongoing keyword research, not an “X keywords” SEO package.

Not for you. Less than five minutes from now, you could be ticking “Get a digital mar­keting strategy” off your to-do list.

I do the “heavy lifting” so that you can stay focused on the rest of your business. Whilst I’ll need your input occa­sionally, we’ll take that step by step.

This option helps with the cre­ation and man­agement of your Facebook ads. Specifically, it includes:

Still, if you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.

Your Facebook ad spend will vary within limits that you set, with a minimum recom­mended ad budget of £100 per month. Ad budgets over £1500 per month need extra man­agement, so please contact me for prices at that point.

Domain Authority (“DA”) grades the com­pet­itive strength of your site, largely based on the quality and number of other sites that link to them. The scale runs from 0 to 100, but isn’t liniear. So higher scores are harder to improve. As a result, most sites have a DA under 10. It takes con­sistent effort to get over 20. Similarly, getting over 30 nor­mally takes years.

Because high DA is hard to fake, links from those sites are strong endorse­ments. So Google trusts them far more than links from sites with lower DA. For instance, a single DA 20 link is worth more than two DA 10 links, and a DA 40 link is worth more than two DA 20s.

A Content Delivery Network (“CDN”) sits between your vis­itors and your site. It’s a network of com­puters that boost your site’s speed and security. Both of those affect small business SEO.

Many factors affect your site’s search engine per­formance. Backlinks are “Off Page SEO”, whilst “On Page SEO” involves editing your site structure and content. Similarly, “Technical SEO” changes your site, but focuses on code quality and server setup. So that often needs lower-level access than DIY website plat­forms provide. Broadly though, “On Site” SEO edits can include:

• Content — “content is king”. So it needs to be rel­evant, well-written, readable and unique
• Site structure — sitemaps, internal links, a “robots.txt” file and canon­ic­alisation all help search engines
• Engagement — how long do vis­itors stay on your site?
• Mobile friend­liness — because most vis­itors now use mobile devices
• Site speed — vis­itors don’t like slow sites. So neither do search engines.
• Image optim­isation — bloated image files and missing “alt” tags undermine SEO
• Structured data — adding “meta tags” and other special code to certain types of data (e.g. addresses)
• Site security — vis­itors and search engines prefer sites with SSL security.
• Code quality — inef­fi­cient coding can hurt your rankings

Whilst getting more vis­itors helps, your site still needs to convert them into cus­tomers. That’s not just down to having a great offer — present­ation matters a lot. There are common pit­falls and best prac­tices, but dif­ferent audi­ences respond to dif­ferent tactics. So Conversion Rate Optimisation (CRO) is where mar­keting, psy­chology and pro­fes­sional web design meet.