SEO Packages For Small Business

Roughly, yes. However, Google retired Page Rank in 2013. So other sites now measure site and page quality. Domain Authority (“DA”) scores sites from 0 to 100. That’s largely based on the quality and number of other sites that link to them.

DA isn’t linear, though. So higher scores are harder to improve. As a result, most sites have a DA under 10. It takes con­sistent effort to get over 20. Similarly, getting over 30 can take years.

Because high DA is hard to fake, links from those sites are strong endorse­ments. So Google trusts them far more than links from sites with lower DA. Still, that also means those sites require higher standards from their contributors.

Business web­sites have meas­urable goals, but rarely reach them by chance. Websites gen­erate a lot of stats that tell exper­i­enced web designers what tends to convert site vis­itors to cus­tomers. That’s “Conversion Rate Optimisation”, or “CRO”.

Ultimately, Sales = Traffic x Conversions. SEO helps with traffic, but improving your con­version rate increases sales too. It also reduces your costs per sale, making your mar­keting budget go further. That is why you need Conversion Rate Optimisation (CRO).

A Content Delivery Network (“CDN”) sits between your vis­itors and your site. It’s a network of com­puters that boost your site’s speed and security. Both of those affect small business SEO.

Many factors affect your site’s search engine per­formance. Backlinks are “Off Page SEO”, whilst “On Page SEO” involves editing your site structure and content. Similarly, “Technical SEO” changes your site, but focuses on code quality and server setup. So that often needs lower-level access than DIY website plat­forms provide. Broadly though, “On Site” SEO edits can include:

• Content — “content is king”. So it needs to be rel­evant, well-written, readable and unique!
• Site structure — sitemaps, internal links, a “robots.txt” file and canon­ic­alisation all help search engines
• Engagement — how long do vis­itors stay on your site?
• Mobile friend­liness — because most vis­itors now use mobile devices
• Site speed — vis­itors don’t like slow sites. So neither do search engines.
• Image optim­isation — bloated image files and missing “alt” tags undermine SEO
• Structured data — adding “meta tags” and other special code to certain types of data (e.g. addresses)
• Site security — vis­itors and search engines prefer sites with SSL security.
• Code quality — inef­fi­cient coding can hurt your rankings

Almost any small business can benefit from these cost-effective, flexible digital mar­keting packages. That said, they are designed to help micro busi­nesses (small firms with under ten employees). Sole traders, small limited com­panies and part­ner­ships need the flex­ib­ility these plans offer to make the most of their mar­keting budgets. Still, if you’re now thinking “What mar­keting budget?” — please book a FREE con­sultation. I’m here to help.

If you’re a larger small business — with ten to fifty employees — I can help more. So please get in touch.

Whilst these plans evolved from SEO packages for small business in the UK, SEO is remote work. So I can help you wherever you are.

Still, many small firms prefer to work with a local SEO company. So, being based in Newport, South Wales, I tend to work with SMEs in South Wales or Southwest England. So these digital mar­keting & SEO plans are ideal for you if you’re looking for a small business SEO company near Cardiff, Bristol, Bath, Swansea, Cheltenham, Gloucester or Hereford.

The effect­iveness of any mar­keting tactic depends on indi­vidual markets, offers and goals. However, these packages let you exper­iment with several tactics. Most create assets that you can see — art­icles, infographics, videos and so on. Getting those done for you saves your time, for a start.

Still, the real value of those assets comes from pub­lishing them. Because the sites that publish those assets have two things to share: their authority, and their vis­itors. Providing inter­esting content that con­tains back­links to your site gets you a share of both those things.

Whilst back­links boost your brand’s power in search engine rankings, that can seem neb­ulous and techie. So let’s focus on some­thing more con­crete — getting more tar­geted visitors.

The value of vis­itors varies with what you sell and how likely they are to buy. Still, there’s a pre­dictable base. Every potential cus­tomer is worth at least what it would cost you to reach them oth­erwise. With paid ads, it’s hard to get that cost under 50p, and £1 is common.

So we look for sites whose target audi­ences may find your content inter­esting. If they do, your site will get some more vis­itors. The higher-profile those sites are, the more tar­geted vis­itors you’ll get.

Doing that con­sist­ently across many rel­evant, quality sites slowly boosts your brand’s authority and reach. So you’ll get more and more tar­geted vis­itors, each worth from £1 to however much your profit margin is on a sale.

There’s your base ROI — plus the intrinsic value of getting the assets cre­ation and pub­lic­ation done for you, of course. Then add the value of getting extra tar­geted vis­itors from better rankings in search engines, and pos­sibly cheaper ads on some pay-per-click channels.

If you still aren’t con­fident that will give you a pos­itive ROI, by all means don’t do it. I’m here to help those who are, not to per­suade you to take uncom­fortable risks.

These “SEO Plus packages” offer far more than other small business SEO packages. So they can even help with pay-per-click ads too, at the “Standard” level and above. That’s because PPC and SEO are both great ways to get traffic to your website.

Still, Search Engine Optimisation is far more cost-effective than PPC in the long run.

PPC vs SEO — Hare vs Tortoise

PPC gets faster results than SEO — but costs far more. In fact, most paid digital ads charge 50p to £50 per click, with £1 being fairly typical. So that’s the base value of each visitor delivered to your site. However, as an ongoing cost, paid ads reduce your margins. They are also addictive, because cutting the budget just reduces traffic and sales.

Free search engine vis­itors save you that cost — but they’re still worth as much. Often more, as those act­ively searching for your service are more likely to buy. SEO invests in quality to attract vis­itors. So expert SEO keeps building on itself. Cutting the budget just builds more slowly.

Finally, the quality and rel­evance of your pages affects pricing in some ad systems. So expert SEO ser­vices can also reduce PPC costs.

Your website is a mar­keting vehicle, so these SEO plans are engines. Meanwhile, your target market and com­pet­ition define the road conditions.

So Domain Authority (DA) is like engine power, but grows expo­nen­tially. For instance, one DA 30 link can be twice as powerful as a DA 20 link. That means each plan adds a lot to the one below it. Likewise, the other com­ponents get more effective on larger plans, too.

Generally then, you’ll want the best small business SEO “engine” you can afford. That’s espe­cially true if you’re com­peting with well known brands.

That depends on which tactics you choose, how com­pet­itive your market is, and how you measure results. The content these SEO plans create will be visible straight away. How long they take to affect your bottom line can vary, though.

Notably, the common “last touch” way of meas­uring mar­keting is mis­leading because it only credits sales to the last thing viewed. That ignores all the other mar­keting that built trust to get the sale. So, you need to track the right metrics to get a clearer picture — and I can help with that.

SEO is strategic

One cli­ent’s DA growth: 35 – 48 in 12 months

For the SEO plan ele­ments, the aim is to get you first page pos­i­tioning for popular search terms. That will boost your site traffic with more tar­geted sales leads.

The larger SEO plans can do more each month, and use more powerful tactics. So, they tend to provide faster results than the smaller SEO packages. Still, exact times­cales will depend on the com­pet­it­iveness of your market.

N.B.: SEO is about affecting long-term traffic trends. Because of this, it takes time — often 6 months or more. So a three month minimum term applies to these SEO packages. After that, you can cancel at any time by giving 28 days notice. You can also upgrade your plan at any time. So if you’d prefer to start small, that’s fine.

Small business SEO is a very broad term, because “small business” is. Microbusinesses (under 10 employees) tend to have much lower turnovers than larger “small” firms. Still, most SEO agencies still try to sell everyone the same set of goals. That’s a problem, because small budgets limit what’s real­istic. However, these small business SEO packages help to bridge that gap.

The (Usual) Cost of Small Business SEO Packages

Most UK SEO agencies say effective SEO is dif­ficult for less than £500 per month. That’s true for most estab­lished small busi­nesses with more than a few staff. In fact, that’s very affordable for small firms with six or seven figure turnovers. Still, they con­tinue to invest heavily in SEO. Why? Becuause the return on effective small business SEO nor­mally exceeds its cost.

So if that works for you, pick the “Pro” SEO Plus package.

Otherwise, smaller firms and micro­busi­nesses can get results for less — it just needs dif­ferent strategies. Smaller, easier wins can make far more dif­ference to a small firm than to a large one. They also gradually pos­ition you to target the bigger ones. So SEO packages for small busi­nesses need to take one step at a time, instead of trying to leap up several steps in one go.

However, those oppor­tun­ities aren’t obvious unless you know how and where to look. So small firms often waste thou­sands chasing the wrong goals. Others leave even more money on the table by not trying. Wouldn’t it be better to get expert SEO help tailored to your current situ­ation? That’s what makes these SEO packages suitable even for smaller businesses.

Yes, although not as much. These are already cheap SEO packages for small busi­nesses, so unlike many, I’m not going to make false claims that you can achieve more for less. If you could, I’d be offering that. Still, I do under­stand that cash-flow can be restrictive. So I can offer a few suggestions.

The Risks of Other Cheap SEO Packages

Sadly, cheap SEO “experts” are often moon­lighting, and dis­appear without notice. Others offer inflexible, out­dated plans. Many only do keyword research once, yet ideal target keywords evolve over time.

Also, cheap SEO ser­vices selling links in bulk may seem like low cost SEO, but are a false economy. Cheap, weak links won’t help. Some cheap SEO ser­vices also use Private Blog Networks (PBNs), breaking search engine guidelines and risking pen­alties. Search engines prefer quality to quantity — and buying links is right out.

However, providing quality content for other sites earns legit­imate cita­tions. So these “SEO Plus” small business SEO packages build links with Domain Authority over 20. They may not be the cheapest SEO packages around, but aim to be the most cost-effective small business SEO packages in the UK.

Slow But Cheap Small Business SEO

Still, can real SEO be done on a smaller budget? Yes — just far more slowly. Still, even slow pro­gress is better than drifting back­wards through neglect. That’s why I also offer a safe, affordable budget SEO option.

Many small firms struggle because they treat mar­keting as a cost. Yet it’s actually the main investment that drives sales. So you need mar­keting. Besides, digital mar­keting is far more cost-effective than tra­di­tional broadcast mar­keting (print, radio & TV). That’s because it:

• Targets your ideal cus­tomers, without wasting ad spend on everyone else
• Provides rapid, extensive feedback, so you can fine-tune it as you go along
• Reaches cus­tomers inter­na­tionally, 24/7/365, when they are most inter­ested in buying

That’s flexible. If you run lots of paid ads focused on spe­cific keywords, you may prefer my tra­di­tional SEO packages. However, most micro busi­nesses don’t run such ads. So when seeking SEO packages UK small firms often end up with plans that address the wrong goals. That’s why these small business SEO packages focus on providing the flex­ib­ility needed to get it right.

Google now under­stands syn­onyms and con­siders overall site quality. So by boosting general quality and identi­fying the right groups of keywords to focus on, we’ll improve your pos­i­tioning for range of related terms.

Search trends evolve, and as your domain authority grows, it gets easier to target highly com­pet­itive keywords. So effective small business SEO needs ongoing keyword research, not an “X keywords” SEO package.

Realistically, it’s best to target one valuable keyword per page. Your audience — and Google — will appre­ciate the focus.

Likewise, each link-building article created targets one keyword, dir­ecting traffic to a rel­evant page on your site. So if your site has many pages, we can improve your ranking for lots of keyword groups over time.

Not for you. Less than five minutes from now, you could be ticking “Get a digital mar­keting strategy” off your to-do list.

I do the “heavy lifting” so that you can stay focused on the rest of your business. Whilst I’ll need your input occa­sionally, we’ll take that step by step.

This option helps with the cre­ation and man­agement of your Facebook ads. Specifically, it includes:

Still, if you’d rather use a video ad in place of the image, I offer cost-effective short sales videos, too.

Your Facebook ad spend will vary within limits that you set, with a minimum recom­mended ad budget of £100 per month. Ad budgets over £1,500 per month need extra man­agement, so please contact me for prices at that point.