SEO for Microbusinesses
Want to get started with SEO but feel even a flexible Starter SEO Plus package would stretch your budget? I hear you. That’s what this budget SEO plan is for.
Let’s be very clear about a few things first, though:
How Budget SEO Can Help — And What To Avoid
“Cutting costs” on marketing actually costs you more. How? Through missed sales. Investing more in digital marketing and SEO tends to make better returns. For instance, the SEO Plus plans are more effective than Budget SEO. So you need to invest in the best marketing solutions you can afford.
Budget SEO Can Be A Life-Saver
Having helped small businesses for over 16 years, I know budgets are often tight for microbusinesses with under 10 employees. Yet putting off SEO and digital marketing just loses sales. Then, the further you fall behind, the harder it becomes to afford marketing.
That vicious spiral often drags small businesses under. This plan helps you avoid that.
Still, Most Cheap SEO Services Are Risky
This Budget SEO plan also aims to help you avoid the sharks. Too many make false promises about fast, cheap results, use banned tactics, then disappear when problems arise. Most are “SEO specialists” in young companies, spamming people from free email addresses like Gmail to hide their tracks.
Whilst proper SEO can help, your success also depends on your market, your competitors, and you. So at best, Budget SEO is a life-belt, not a power-boat — but still far better than drowning or swimming with sharks.
SEO Takes Time
SEO rewards perseverance and consistent investment in quality. The less you invest, the longer it takes to show results. Even those who invest thousands per month in SEO expect it to take six months or more. So overstretching in the short term won’t help you sustain it long enough to be effective. Sustainability matters.
Why does it take time? Because you are up against firms investing that much — even many small firms in the 10 to 50 employee range. Also, because search engines work hard to prevent quick-fixes that could be used to rig the results.
Safer Budget SEO
How can this low-cost SEO package help, then? Well, weaker backlinks and shorter articles are less effective, but easier to create. In fact, backlinks with “domain authority” (“DA”) under 10 don’t help much, even when created in bulk. However, those with DA between 10 and 20 can help you beat competitors who aren’t investing in SEO at all.
This Budget SEO plan is a smaller version of my Starter SEO Plus plan. It is limited to either one DA 10+ link, or one article of up to 500 words, but costs just £99 per month. The first month also covers stats setup and initial keyword research.
To provide the safest, most affordable entry-level SEO package possible, this service has no minimum term.