Small businesses often ask for a “simple website” or “basic website”. That’s fine, but what are simple websites? Are they simple to build? Simple to run? Affordable? What is affordable web design? Those are all subjective. So here’s a more helpful definition:
- A simple website is a website with a fixed number of pages.
How Can Simple Sites Help?
Sometimes, all you really need is a basic web presence. So even a simple site can:
- Boost sales by increasing business credibility
- Inform and educate visitors
- Showcase your work as a simple gallery or “brochure site”
- Generate leads, or even online sales for a small number of items
Affordable Web Design
Web design prices depend on your needs, but investing in professional design increases your ROI. So click below for a guide to cost-effective, affordable web design prices:
Simple sites include a contact form and “click-to-call” telephone numbers. So they can be good for gathering leads in service industries. A well-built website with before-and-after photos boosts customer confidence and sales.
After all, people only search on directory sites when they can’t find you on the biggest directory of all — Google. So, having your own domain — and using it for email — is the most basic step towards building online credibility. The next step is to have a professionally designed website.
Sales rely on trust, and customers do not trust vendors whose sites look cheap or homemade. So it’s worth noting that whilst Facebook Pages can help your online presence, they look flaky without a professionally designed website to build trust.
Simple sites also tend to be faster and more secure than more advanced, editable ones. So what can’t they do?
The Limits of Simple Websites
Professional websites, ecommerce sites and other advanced systems use content marketing to build authority and attract free website visitors from search engines. To do this, they are built around a content management system, or CMS. A CMS pulls content from a database, dynamically building each page on request.
Simple sites are “static” — they don’t include a CMS, so aren’t normally editable without coding. It’s far harder to attract free search traffic without regular updates, and paying for traffic from ads reduces profit margins. So whilst I can provide simple edits cost-effectively under a maintenance plan, I also offer another option…
Editable Simple Websites
Making specific sections of static sites editable can let you keep the key info up to date, without a full CMS. In fact, one fast way to build a simple website is to build it around filler content, hide it behind a “Coming Soon” page, and make it editable. Then you can edit the content in place, and we can make it fully live when you’re ready.
If you wanted to add more pages later, I’d still need to do that for you. Still, an editable simple website can be a good option if you don’t feel your site will need any advanced features.
Even More Affordable Web Design
To help small firms, I’m reducing my web design prices by 20%. I offer flexible payment plans, too.
I’m also waiving setup fees on Calling Card websites until July. So if you want a basic website from just £35/mo., call today, or:
Calling card websites are extremely basic web presences. They consist of just a single page containing some basic information and a contact form.
Such sites won’t get much traffic from search engines. However, they are likely to show up in searches for your brand name, and having a professional design can then make your firm look more genuine, boosting sales.
Calling card websites also provide a very cost-effective basis for future expansion. They give you a placeholder for a domain name to list on signage, directories and so on.
Building Simple Websites
Depending on your priorities, simple websites can be built around existing templates to minimise design time, or a bespoke design process. Here’s how that works:
- Contact me or book a callback to discuss your goals and requirements. I can then get started on receipt of an initial deposit
- Whilst I set up the hosting and domain, you provide the text, images, logos and brand colours. If you’d like help with these, please ask*
- Depending on your priorities, either:
- We select a suitable template and add your content, or
- I build a bespoke design* around the content you have supplied
- You review the result and request any changes needed
- We make the site live, on my Basic Hosting Plus package
* These options will take more time and increase costs.