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Simple Websites

Small busi­nesses often ask for a “simple website” or “basic website”. That’s fine, but what are simple web­sites? Are they simple to build? Simple to run? Affordable? Those are all sub­jective. So here’s a more helpful defin­ition:

  • A simple website is a website with a fixed number of pages.

If you need complex fea­tures like blogging and mem­bership systems then, check out my Pro sites and eco­m­merce web­sites instead.

How Can Simple Sites Help?

Some­times, all you really need is a basic web presence. So even a simple site can:

  • Boost sales by increasing business cred­ib­ility
  • Inform and educate vis­itors
  • Showcase your work as a simple gallery or “bro­chure site”
  • Gen­erate leads, or even online sales for a small number of items

These “static” sites aren’t nor­mally editable, but do include a contact form. Still, we can add editable sec­tions and basic payment buttons fairly easily. They also tend to be faster and more secure than more advanced, editable ones. So what can’t simple sites do?

The Limits of Simple Websites

Content mar­keting is an important way to earn website vis­itors. Regular, fresh, useful content helps sites perform better in search engines, so sites with content man­agement systems tend to out-compete simple sites on that front.

As a result, simple web­sites often need paid ads or offline advert­ising to drive traffic to them. Unlike free search traffic, paid ads eat into profit margins, so the numbers don’t work for everyone.

Blogs, eco­m­merce and other advanced fea­tures need to be built in a dif­ferent way. Unlike simple sites, they pull content from data­bases and are pro­grammed to build each page on request. That’s incredibly flexible, but also more attractive to hackers, so such advanced sites need more ongoing main­tenance than simple web­sites.

Building Simple Websites

Depending on your pri­or­ities, simple web­sites can be built around existing tem­plates to min­imise design time, or a bespoke design process. Here’s how that works:

  1. Contact me or book a callback to discuss what your goals and require­ments
  2. Once we agree on a solution, I can get started on receipt of an initial deposit
  3. Whilst I set up the hosting and domain, you provide the text, images, logos and brand colours. If you’d like help with these, please ask*
  4. Depending on your design pri­or­ities, either:
    1. We select a suitable tem­plate and I add your content to it, or
    2. I build a bespoke design around the content you have sup­plied*
  5. You review the result and request any changes needed
  6. We make the site live, on my Basic Hosting Plus package

* Please note that these options will take more time and increase costs.

Editing Simple Websites

Without a database, simple sites aren’t nor­mally editable without coding. So I can do that for you cost-effect­ively under a main­tenance plan. However, there is another option.

By adding some extra code, I can make spe­cific sec­tions of static sites editable — enough to let you keep the key info on your site up to date. In fact, one of the fastest ways to build a simple website is to build it around filler content, hide it behind a “Coming Soon” page, and make it editable. Then you can edit the content in place, and we can make it fully live when it’s ready.

That still doesn’t make a simple website as flexible as a pro­fes­sional website — I’d still need to add new pages for you, for instance. Still, it can be a good option if you don’t feel you’ll need that much support.

Need a Simple Website?

Get in touch today!