+44(0)1633 276003 [email protected]

Simple Websites

Small busi­nesses often ask for a “simple website” or “basic website”. That’s fine, but what are simple web­sites? Are they simple to build? Simple to run? Affordable? What is affordable web design? Those are all sub­jective. So here’s a more helpful defin­ition:

  • A simple website is a website with a fixed number of pages.

If you need complex fea­tures like blogging and mem­bership systems then, check out my Pro sites and eco­m­merce web­sites instead.

How Can Simple Sites Help?

Some­times, all you really need is a basic web presence. So even a simple site can:

  • Boost sales by increasing business cred­ib­ility
  • Inform and educate vis­itors
  • Showcase your work as a simple gallery or “bro­chure site
  • Gen­erate leads, or even online sales for a small number of items

Simple sites include a contact form and “click-to-call” tele­phone numbers. So they can be good for gath­ering leads in service indus­tries. A well-built website with before-and-after photos boosts cus­tomer con­fidence and sales.

After all, people only search on dir­ectory sites when they can’t find you on the biggest dir­ectory of all — Google. So, having your own domain — and using it for email — is the most basic step towards building online cred­ib­ility. The next step is to have a pro­fes­sionally designed website.

Sales rely on trust, and cus­tomers do not trust vendors whose sites look cheap or homemade. So it’s worth noting that whilst Facebook Pages can help your online presence, they look flaky without a pro­fes­sionally designed website to build trust.

Simple sites also tend to be faster and more secure than more advanced, editable ones. So what can’t they do?

The Limits of Simple Websites

Pro­fes­sional web­sites, eco­m­merce sites and other advanced systems use content mar­keting to build authority and attract free website vis­itors from search engines. To do this, they are built around a content man­agement system, or CMS. A CMS pulls content from a database, dynam­ically building each page on request.

Simple sites are “static” — they don’t include a CMS, so aren’t nor­mally editable without coding. It’s far harder to attract free search traffic without regular updates, and paying for traffic from ads reduces profit margins. So whilst I can provide simple edits cost-effect­ively under a main­tenance plan, I also offer another option…

Editable Simple Websites

Making spe­cific sec­tions of static sites editable can let you keep the key info up to date, without a full CMS. In fact, one fast way to build a simple website is to build it around filler content, hide it behind a “Coming Soon” page, and make it editable. Then you can edit the content in place, and we can make it fully live when you’re ready.

If you wanted to add more pages later, I’d still need to do that for you. Still, an editable simple website can be a good option if you don’t feel your site will need any advanced fea­tures.

Even More Affordable Web Design

Calling card web­sites are extremely basic web pres­ences. They consist of just a single page con­taining some basic inform­ation and a contact form.

Such sites won’t get much traffic from search engines. However, they are likely to show up in searches for your brand name, and having a pro­fes­sional design can then make your firm look more genuine, boosting sales.

Calling card web­sites also provide a very cost-effective basis for future expansion. They give you a place­holder for a domain name to list on signage, dir­ect­ories and so on.

Building Simple Websites

Depending on your pri­or­ities, simple web­sites can be built around existing tem­plates to min­imise design time, or a bespoke design process. Here’s how that works:

  1. Contact me or book a callback to discuss your goals and require­ments. I can then get started on receipt of an initial deposit
  2. Whilst I set up the hosting and domain, you provide the text, images, logos and brand colours. If you’d like help with these, please ask*
  3. Depending on your pri­or­ities, either:
    1. We select a suitable tem­plate and add your content, or
    2. I build a bespoke design* around the content you have sup­plied
  4. You review the result and request any changes needed
  5. We make the site live, on my Basic Hosting Plus package

* These options will take more time and increase costs.

Need a Simple Website?

Start today!