Small businesses often ask for a “simple website” or “basic website”. That’s fine, but what are simple websites? Are they simple to build? Simple to run? Affordable? Those are all subjective. So here’s a more helpful definition:
- A simple website is a website with a fixed number of pages.
How Can Simple Sites Help?
Sometimes, all you really need is a basic web presence. So even a simple site can:
- Boost sales by increasing business credibility
- Inform and educate visitors
- Showcase your work as a simple gallery or “brochure site”
- Generate leads, or even online sales for a small number of items
These “static” sites aren’t normally editable, but do include a contact form. Still, we can add editable sections and basic payment buttons fairly easily. They also tend to be faster and more secure than more advanced, editable ones. So what can’t simple sites do?
The Limits of Simple Websites
Cost-effectiveness is vital for small firms. Still, beware cheap website “solutions”. No free or obviously-cheap site builds credibility. If you rely only on those, lost sales will cost you more than a decent website.
Why take that risk? Contact me to see how I can help!
Content marketing is an important way to earn website visitors. Regular, fresh, useful content helps sites perform better in search engines, so sites with content management systems tend to out-compete simple sites on that front.
As a result, simple websites often need paid ads or offline advertising to drive traffic to them. Unlike free search traffic, paid ads eat into profit margins, so the numbers don’t work for everyone.
Blogs, ecommerce and other advanced features need to be built in a different way. Unlike simple sites, they pull content from databases and are programmed to build each page on request. That’s incredibly flexible, but also more attractive to hackers, so such advanced sites need more ongoing maintenance than simple websites.
Building Simple Websites
Depending on your priorities, simple websites can be built around existing templates to minimise design time, or a bespoke design process. Here’s how that works:
- Contact me or book a callback to discuss what your goals and requirements
- Once we agree on a solution, I can get started on receipt of an initial deposit
- Whilst I set up the hosting and domain, you provide the text, images, logos and brand colours. If you’d like help with these, please ask*
- Depending on your design priorities, either:
- We select a suitable template and I add your content to it, or
- I build a bespoke design around the content you have supplied*
- You review the result and request any changes needed
- We make the site live, on my Basic Hosting Plus package
* Please note that these options will take more time and increase costs.
Editing Simple Websites
Without a database, simple sites aren’t normally editable without coding. So I can do that for you cost-effectively under a maintenance plan. However, there is another option.
By adding some extra code, I can make specific sections of static sites editable — enough to let you keep the key info on your site up to date. In fact, one of the fastest ways to build a simple website is to build it around filler content, hide it behind a “Coming Soon” page, and make it editable. Then you can edit the content in place, and we can make it fully live when it’s ready.
That still doesn’t make a simple website as flexible as a professional website — I’d still need to add new pages for you, for instance. Still, it can be a good option if you don’t feel you’ll need that much support.