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Simple Websites

Simple website

A simple website can help you get more leads

Small busi­nesses often ask for a “simple website” or “basic website”. That’s fine, but what are simple web­sites? Are they simple to build? Simple to run? Affordable? Those are sub­jective too. So here’s a more helpful defin­ition:

A simple website is a tem­plated website with a fixed number of pages.

So, no bespoke design (though simple sites can still look great), and no complex fea­tures like blogging, e‑commerce cata­logues or mem­bership systems. Check out my Pro sites and e‑commerce web­sites for those. Those fea­tures can still be affordable, as they are invest­ments that typ­ically pay for them­selves by boosting your profits — they just need to be built dif­fer­ently.

How Can Simple Sites Help?

Blogging helps sites perform better in search engines, so without that, simple web­sites often need paid ads or offline advert­ising to drive traffic to them. Still, they can be good for:

  • A basic web presence to boost sales by increasing business cred­ib­ility
  • Informing and edu­cating vis­itors
  • Show­casing your work as a simple gallery or “bro­chure site”
  • Gen­er­ating leads, or even online sales for a small number of items

The simplest sites, called “static” sites, aren’t editable, but even those nor­mally include a contact form. We can add editable sec­tions and basic payment buttons fairly easily, too. Just not things like cal­cu­lating tax and shipping, man­aging cata­logues or the option to add pages without my help. Those fea­tures need sites to be built and hosted in a dif­ferent way, with more ongoing main­tenance. Simple sites are faster and more secure than more advanced, editable ones.

Building Simple Websites

Pre-built tem­plates keep design time for simple sites to a minimum, and the process simple. Here’s how it works:

  1. You tell me what you need, we agree on a simple site solution, and you pay me to get started
  2. Whilst I get the hosting and domain set up, you provide the content — text, images, logos and your brand colours
  3. We select a suitable tem­plate and I add your content to it
  4. You review the result and request any small changes needed
  5. We make the site live, on my Basic Hosting Plus package

Content is usually the trickiest bit of the website building process. Whilst good design builds trust and boost sales, poor writing or images can easily undermine that. “Content is king”, as they say. Still, I can help with that.

Editing Simple Websites

Sec­tions of static sites can be made editable, to let you keep the info on your site up to date. It can also increase your site’s traffic, as search engines prefer sites with fresh content.

In fact, one of the fastest ways to build a simple website is to make it editable and launch it with filler content, hidden behind a “Coming Soon” masking page. Then you can edit the content in place, and we’ll remove the masking page when it’s ready. Whilst it’s better for bespoke design to gather content first, this approach lets you fit the content to the tem­plate.

This does involve adding an extra interface that I wouldn’t need to do edits for you on a support con­tract. Still, it’s a good option if you don’t feel you’ll need much support.

Simple Website Examples

Apart from not having fea­tures like a blog, signup options or a product cata­logue, there isn’t neces­sarily much visible dif­ference between a “simple” website and a more advanced one. Still, if you want to see some examples of what a simple website can do, check out my demo site. The main menu includes links to dif­ferent homepage examples, but they’re all still built from simple website tem­plates.

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