Smallbiz & Startup Tips

How to Help Small Firms (And Why)

A Quick Guide for Concerned Consumers

Let’s face it: the stuff trickling down from corporate “trickle-down economics” isn’t what you hoped it would be, right?

I can’t help that, but I can help small firms compete against the big ones. So can you – and it’s in your interests to do so.

Here’s the how and why:

Getting more customers lets small firms resist inflation, keeping prices down. Sound good? Okay, but having to pay big firms for marketing pushes their prices up. That also boosts corporate profits, and corporate control.

So here’s what you can do — for free — to help small firms fight that:

  • Recommend the small businesses you know to everyone, frequently.
  • Make a point of giving those small firms positive reviews and ‘likes’ on Google, Facebook etc.
Read the rest “How to Help Small Firms (And Why)”

Small Business Web Design – Common Mistakes

Effective small business web design is now critical to almost every small business. In fact, until you have your own business website, most potential customers won’t see you as a credible business at all.

Why is that? What makes a business website so special?

Small Business Web Design Matters

Your website is a key marketing vehicle for your business. It isn’t just a shop window. It’s an international travelling sales team, with the ability to sell 24/7/365 to customers in their own homes in the moments when they are most interested in buying.

Think about what it would cost to achieve that coverage with a team of salespeople. That’s the value a website provides.… Read the rest “Small Business Web Design – Common Mistakes”

Affordable Websites: How to Set a Website Budget

Small businesses and startups are often keen to find an affordable small business website design service — but what makes a website “affordable”? How do you set a website budget?

That mainly depends on whether it’s a personal site or a business site.

Why? Because while personal websites often cost money, successful business websites do not. In fact, contrary to the hype of DIY platforms and cut-price cowboys, a cheap business website can easily cost you more than a professional one.

Personal Websites Are Not Business Websites

Personal websites aren’t built to make money. So traffic isn’t their priority, and even if monetised with ads or affiliate income, that isn’t their key goal.

Read the rest “Affordable Websites: How to Set a Website Budget”

How to Start a Small Business Website: The Essentials

If you have a small business, or are thinking of starting one, you’ll need an effective, affordable small business website. There’s a lot to consider though — and many small businesses fail because they’ve overlooked one or more of the essentials. So here’s how to start a small business website.

Ready? Let’s begin!

What Every Small Business Needs

First, there are a few things every business needs. Hopefully you’ve considered these already, but let’s cover them briefly, just in case.

A Good Offer and a Realistic Target Market

The key words here are “good”, “realistic” and “target”.

Startups often hope to sell something they like to “everyone”.… Read the rest “How to Start a Small Business Website: The Essentials”

How to Avoid the Cheap Web Design Trap

Small business owners often think cheap web design will be enough to promote their business online. That’s understandable, but there’s a catch.

Underinvesting in your website will cost you far more in the long run. It can even cost your entire business.

Over the past 25 years, I’ve helped many small firms recover from this mistake. So I’d rather help you avoid it.

Still, that does not mean every website needs a five- or six-figure budget. After all, my budget web design and affordable web design packages cost far less than that. What it does mean is that simply seeking the cheapest web design you can find is likely to cripple your business.… Read the rest “How to Avoid the Cheap Web Design Trap”

How Procrastination Kills Projects

I was going to write about how procrastination kills projects seven months ago. That article wasn’t going to be so personal.

Then life got in the way. As it always will, if you let it. So what happened?

Out of the blue, my partner of over 25 years got a diagnosis so terrifying that we had an emergency wedding. “Emergency” as in, we woke up that morning not knowing we’d be married by teatime.

Eternal thanks to the Newport Registry Office, the Royal Gwent Hospital, and the Velindre Cancer Centre in Cardiff for facilitating that. Even more so to the medics for making her condition more manageable for now.

Yeah, writing a blog post pales into insignificance in the face of that, doesn’t it?… Read the rest “How Procrastination Kills Projects”