How to Help Small Firms (And Why)

A Quick Guide for Concerned Consumers

Let’s face it: the stuff trickling down from corporate “trickle-down economics” isn’t what you hoped it would be, right?

I can’t help that, but I can help small firms compete against the big ones. So can you – and it’s in your interests to do so.

Here’s the how and why:

Getting more customers lets small firms resist inflation, keeping prices down. Sound good? Okay, but having to pay big firms for marketing pushes their prices up. That also boosts corporate profits, and corporate control.

So here’s what you can do — for free — to help small firms fight that:

• Recommend the small businesses you know to everyone, frequently.
• Make a point of giving those small firms positive reviews and ‘likes’ on Google, Facebook etc. whenever you can.
• Buy the stuff you were going to buy anyway directly from small firms – not through big online (or offline) marketplaces. Big names do not automatically mean better value for money.
• Do this all the time — not just once a year on Small Business Saturday!

…and for bonus points (not quite as free):

• When you can, buy from genuine firms. Losing customers to moonlighters and amateurs charging unsustainable prices (often for shoddy jobs) doesn’t help in the long run.

Is Helping Small Firms Really That Easy?

Absolutely. In fact, it’s hard to overstate how important and effective those simple actions are.

I’ve been helping small firms with cost-effective web design and online marketing services for over 20 years. However, I can only do as much as those small firms can afford.

Big brands get free word-of-mouth advertising easily, on top of their huge marketing budgets. So small firms still need your active support, too.

It’s a free, simple way to help fight inflation and keep a wide variety of goods and services available by just giving credit where it’s due. Can your local small firms count on you?

(No clicky-button here, sorry. Maybe share it on your socials instead?)