So Newport is back in lockdown, and Cardiff and Bristol may soon follow. Whatever happens, with everyone now online, this autumn’s marketing season will be more competitive than ever, and there’s no time to waste in getting started. So this seems a good time to mention that I offer a FREE social media dashboard to save tons of time with your social media marketing.
Social media marketing doesn’t get any easier. This dashboard helps you to create, schedule and re-use posts across the main social media channels, with a simple calendar interface. Just create a few days’ worth of posts whenever you have time, and set them for when your audience are online.
Stuck for inspiration? The social media dashboard includes tools to create viral images and research relevant content from across the web. If you’re new to this, it includes a training section and helps you to research the best hashtags, too.
Interested? Learn more here, or just click on the image to start the signup process.
Why Social Media Marketing?
You need to be where your customers are. When I started my first business (before the Internet), that single principle was worth paying town-centre-shop rent and rates for. Shoppers went to town, so I had to be in town, no matter how much it cut into my profits.
For some time now, shoppers have been mostly online. This year has just accelerated that inevitable shift. Most don’t want to have to go back to commuting into town for work and shopping. This is the new normal, and your chance to ditch costly town-centre property costs, if you can. Remember — I’m saying this as an ex-shop-owner, not just a techie.
Still, people do still want social contact — so social media is booming. Even more than it already was. So yes, deliberate shoppers will almost always check you out on Google and review sites, but the passing trade, networking and word-of-mouth? Those are now all on social media. That’s not a perfect situation, but neither was commuting. In any case, a social media presence is now as important as a town-centre property used to be.
Social Media Pitfalls
There are tricks to getting social media to work for you, though. The most obvious problem is that it can become a huge time-sink. Without a social media dashboard to schedule posts across multiple channels, you need to log in to each system every day to post something relevant for your audience.
Using those systems directly means being bombarded with news and opinions focused more on provoking reactions than on delivering the truth. One trigger from a robot troll, and it’s easy to get sucked in. The social media dashboard helps you to avoid most of that.
The other big mistake many small businesses make on social media is only posting promotional material. When people say social media “didn’t work” for them, that’s often the reason.
Few people will follow a channel full of ads. So the social media dashboard helps you to research and create other stuff to post, between your ads. Four to five non-promotional posts for each ad is often a good balance.
That can feel like a distraction from making sales, but by that measure, so is making small-talk with customers in a shop. Marketing is the stuff that leads to making sales. Still, if you need help with that, the dashboard can work with my social media marketing services, too. Otherwise, it’s just a free tool, made to help you manage your social media marketing.
Get Your Small Business Social Marketing Tool
Thanks for reading this far. Signing up to check out the dashboard will be quicker, so why not do that now? You don’t even need to connect social media channels until you’re ready to start scheduling.