So you’ve launched your new website? Congratulations! Or maybe you’ve had one for a while — and are now wondering if it’s really working? Well, building your site was just the beginning. Now you need to focus on website growth.
Not sure where to start with that? Don’t worry, that’s quite common. So here are three vital things that many small businesses overlook.
1. Use Your Website Stats
Any usable business website generates a lot of stats on its visitors. If yours doesn’t, you’re flying blind. It usually takes weeks to collect enough data to start seeing meaningful trends though. So you need to fix this immediately.
Thankfully, most sites are easy to link to Google Analytics, Google Search Console and Bing Webmaster Tools.… Read the rest