+44(0)1633 276003 [email protected]

Cheap Web Design

Small Business Web Design – Common Mistakes

Effective small business web design is now critical to almost every small business. In fact, until you have your own business website, most potential customers won’t see you as a credible business at all.

Why is that? What makes a business website so special?

Small Business Web Design Matters

Your website is a key marketing vehicle for your business. It isn’t just a shop window. It’s an international travelling sales team, with the ability to sell 24/7/365 to customers in their own homes in the moments when they are most interested in buying.

Think about what it would cost to achieve that coverage with a team of salespeople. That’s the value a website provides.… Read the rest

Affordable Websites: How To Set A Website Budget

Affordable Website BudgetSmall businesses and startups often seek affordable websites — but what makes a website “affordable”? How do you set a website budget?

That mainly depends on whether it’s a personal site or a business site.

Why? Because while personal websites often cost money, successful business websites do not. In fact, contrary to the hype of DIY platforms and cut-price cowboys, a cheap business website can easily cost you more than a professional one.

Personal Websites Are Not Business Websites

Personal websites aren’t built to make money. So traffic isn’t their priority, and even if monetised with ads or affiliate income, that isn’t their key goal. They aren’t expected to pay for themselves.

So, personal websites are a true cost, not an investment.

Read the rest

Professional Web Designer or DIY Web Design?

Hiring an experienced, professional web designer offers huge advantages over relying on DIY website builders or cheap web design services. Yet many small businesses still cripple themselves by falling for the false economy of cost-cutting on this business-critical investment.

So, put simply, here’s how the key benefits of professional web design compare to those other options:

  1. Saving Time vs Wasting Time: Time is not free. It’s the only thing you can never buy back. Professional design is not fast, but learning to do it well enough to compete takes far longer — and you are competing with firms who hire professionals. DIY site builders may look like a shortcut, but buying a spanner won’t make you an engineer.
Read the rest

How To Avoid The Cheap Web Design Trap

Small business owners often think cheap web design will be enough to promote their business online. That’s understandable, but there’s a catch.

Underinvesting in your website will cost you far more in the long run. It can even cost your entire business.

Over the past 25 years, I’ve helped many small firms recover from this mistake. So I’d rather help you avoid it.

Still, that does not mean every website needs a five- or six-figure budget. After all, my budget web design and affordable web design packages cost far less than that. What it does mean is that simply seeking the cheapest web design you can find is likely to cripple your business.… Read the rest

Why Small Businesses Need Professional Websites

Professional websites can seem like big investments to small business owners. Online marketing is such a huge topic that it can be hard to work out where to begin.

So why do small businesses need professionally designed websites? Here’s an analogy that may help.

Professional Websites Are Marketing Vehicles

Your website is your main marketing vehicle in the non-stop race for sales. To extend that analogy, hosting is the garage you rent for it, and your domain is the address of that garage. Site visitors are passengers that you pick up briefly, and some of them convert into customers.

However, your vehicle won’t get far without regular maintenance (support and updates) and good driving (active marketing).… Read the rest