Local SEO helps your site to rank for local keywords, like “dentist Cardiff” or “vet Bristol”. Good local SEO can get you featured in both the organic (unpaid) search results and the “map pack” that appears above them. That’s obviously good for sales. So how can you master local SEO?
Well, it differs from non-local (aka “national”) SEO, because for local searches, search engines need to be confident of your firm’s location. Your online reputation matters a lot more, too. So whilst good on-site SEO and backlinks are still as vital as for normal SEO, citations and reviews are the keys to good local search positioning.
Unfortunately, both citations and reviews have common pitfalls that can easily undermine your rankings.
Citation Consistency for Local SEO
Citations are places that mention your company, even if they don’t provide a link.… Read the rest