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Mobile Website or Mobile App? [Infographic]

Your customers are mobile, so your business needs to be, too. What’s best for business, though — a mobile website or mobile app?

At first glance, it’s an odd question. They both reach mobile users, right? So, either one should be enough. In which case, mobile-friendly websites tend to require far less investment than mobile apps, so they’re the obvious choice.

True — but that’s not the whole picture. Mobile apps aren’t always expensive, and they offer advantages that mobile websites can’t. Some audiences prefer using apps to websites, too. In fact, either may be the most cost-effective option, depending on your goals and target market.

Hopefully, you’ll find the digital marketing infographic below helpful in deciding which is best for your business.… Read the rest

Top 3 Reasons To Get A Mobile App

get a mobile appThese days, consumers expect reliable businesses to be available anytime, anywhere – and on convenient platforms. So, what’s the best way to achieve this for your client base? Get a mobile app!

With the simple touch of a screen, anyone will be able to view information about your business such as services offered, store hours, prices of goods, and physical locations. You can also constantly update your content to keep customers informed and interested.

Need more convincing? Read on to learn three reasons why you need to get a mobile app.

1. An App Will Grow Your Consumer Base

The numbers are in. In 2016, there were almost forty-four million smartphone users in the United Kingdom alone. By 2022, it’s projected that there could be close to fifty-four million!… Read the rest