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Small Business SEO — The Game Just Changed

Small business SEO is now more vital than ever. Why? Because with more people working from home, offline advert­ising will struggle to compete with online searches.

Your com­pet­itors know this. That’s why Google Trends is showing that searches for SEO in the UK have just peaked higher than at any time in the past five years.

Still, small busi­nesses face special problems when it comes to investing in SEO. This leads to three common mis­takes.

Mistake #1: DIY SEO

Small budgets make DIY seem tempting. Yet whilst the basics of SEO can seem simple to learn, they take years to master — and they keep changing.… Read the rest

Mastering Local SEO

Local SEO Review ManagementLocal SEO helps your site to rank for local keywords, like “dentist Cardiff” or “vet Bristol”. Good local SEO can get you fea­tured in both the organic (unpaid) search results and the “map pack” that appears above them. That’s obvi­ously good for sales. So how can you master local SEO?

Well, it differs from non-local (aka “national”) SEO, because for local searches, search engines need to be con­fident of your firm’s loc­ation. Your online repu­tation matters a lot more, too. So whilst good on-site SEO and back­links are still as vital as for normal SEO, cita­tions and reviews are the keys to good local search pos­i­tioning.

Unfor­tu­nately, both cita­tions and reviews have common pit­falls that can easily undermine your rankings.

Citation Consistency for Local SEO

Cita­tions are places that mention your company, even if they don’t provide a link.… Read the rest

5 Top Tips for Designing a Small Business Website

Small business website - start small, think bigPlanning to launch a new website for your business? There’s a lot to con­sider when designing a small business website. Have you thought about how its design may affect vis­ib­ility on Google or how people per­ceive your business?

Gone are the days where a free Geo­cities or Word­Press tem­plate could do the job for you.

The com­pet­ition is tighter now, with 71% of small busi­nesses already oper­ating a website of their own. Your site has to stand out amidst the sea of com­pet­itors. Get started the right way with these 5 top tips to create a good small business website:

1 .On-Site SEO is a Must

First and foremost, make Search Engine Optim­iz­ation a pri­ority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philo­sophy.… Read the rest

How SEO Helps Your Business Grow

SEO - search engine optimisationSearch engine optim­iz­ation (SEO) is a digital mar­keting strategy that brings vis­itors to web­sites. It helps busi­nesses by increasing website traffic in an organic (unpaid) way. However, it keeps evolving, so it can be hard for stake­holders to keep up with the many updates. That can be frus­trating for those who rely on Google’s traffic to drive sales, so hope­fully the SEO infographic below will help.

SEO is also a huge topic. Factors that affect search pos­i­tioning include the quality of back­links and content, SSL security, page speed, click-through-rate, and more. However, one factor that remains con­stant is the extra value that cus­tomers bring when they find your business via organic search.

Vis­itors from unpaid, organic search are act­ively looking for what you provide.… Read the rest

Expert SEO Advice for Free!

Expert SEO adviceSearch Engine Optim­isation can make a big dif­ference to your bottom line, but as I’ve men­tioned on my SEO Plans page, it isn’t rocket science. Some of it can be quite tech­nical or labour intensive, but with expert SEO advice, a bit of DIY can make useful pro­gress on the basics.

The trouble is, there are a lot of factors affecting your site’s search pos­i­tioning, so even expert SEO advice will vary from one site to another. So, you need the right tools to identify which bits need work in your case.

That’s where my new SEO Audit Tool comes in. Think of it as your own auto­mated SEO expert. Give it a page URL to scan, and within a few seconds, you’ll have a nice report showing you what you need to work on.… Read the rest