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Top 5 SEO Myths Hurting Small Businesses

Even after over 20 years of search engine optim­isation, several SEO myths seem par­tic­u­larly per­sistent. With so much mis­in­form­ation flying around, it’s no wonder small business owners treat SEO with caution.

It’s one thing to see these myths sur­facing in small business net­working groups. It’s quite another when flaky “SEO spe­cialists” promote them in sales emails.

Yes, I get those emails too. So this is prompted by yet another dodgy “SEO spe­cialist” site review listing fake SEO problems they’d “found”. Whilst real SEO reviews can help, spammers just send out cookie-cutter lists and hope you’ll bite. These can be hard to spot unless you keep up with current SEO best prac­tices.

Asking non-expert friends and col­leagues may feel reas­suring, but unin­formed advice just increases risk.… Read the rest

Small Business SEO — The Game Just Changed

Small business SEO is now more vital than ever. Why? Because with more people working from home, offline advert­ising will struggle to compete with online searches.

Your com­pet­itors know this. That’s why Google Trends shows that searches for SEO in the UK recently (March 2020) peaked higher than at any time in the past five years.

Still, small busi­nesses face special problems when it comes to investing in SEO. This leads to three common mis­takes.

Mistake #1: DIY SEO

Small budgets make DIY seem tempting. Yet whilst the basics of SEO can seem simple to learn, they take years to master — and they keep changing.… Read the rest

Top 3 Tips for Small Business Website Growth

data-driven website growthSo you’ve launched your new website? Congratulations! Or maybe you’ve had one for a while — and are now won­dering if it’s really working? Well, building your site was just the beginning. Now you need to focus on website growth.

Not sure where to start with that? Don’t worry, that’s quite common. So here are three vital things that many small busi­nesses overlook.

Website Stats

Any usable business website gen­erates a lot of stats on its vis­itors. If yours doesn’t, you’re flying blind. It usually takes weeks to collect enough data to start seeing mean­ingful trends though. So you need to fix this imme­di­ately.

Thankfully, most sites are easy to link to Google Analytics, Google Search Console and Bing Webmaster Tools.… Read the rest

Mastering Local SEO

Local SEO Review ManagementLocal SEO helps your site to rank for local keywords, like “dentist Cardiff” or “vet Bristol”. Good local SEO can get you fea­tured in both the organic (unpaid) search results and the “map pack” that appears above them. That’s obvi­ously good for sales. So how can you master local SEO?

Well, it differs from non-local (aka “national”) SEO, because for local searches, search engines need to be con­fident of your firm’s loc­ation. Your online repu­tation matters a lot more, too. So whilst good on-site SEO and back­links are still as vital as for normal SEO, cita­tions and reviews are the keys to good local search pos­i­tioning.

Unfortunately, both cita­tions and reviews have common pit­falls that can easily undermine your rankings.

Citation Consistency for Local SEO

Citations are places that mention your company, even if they don’t provide a link.… Read the rest

5 Top Tips for Designing a Small Business Website

Small business website - start small, think bigPlanning to launch a new website for your business? There’s a lot to con­sider when designing a small business website. Have you thought about how its design may affect vis­ib­ility on Google or how people per­ceive your business?

Gone are the days where a free Geocities or WordPress tem­plate could do the job for you.

The com­pet­ition is tighter now, with 71% of small busi­nesses already oper­ating a website of their own. Your site has to stand out amidst the sea of com­pet­itors. Get started the right way with these 5 top tips to create a good small business website:

1 .On-Site SEO is a Must

First and foremost, make Search Engine Optimization a pri­ority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philo­sophy.… Read the rest