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Mastering Local SEO

Local SEO Review Management

Local SEO helps your site to rank for local keywords, like “dentist Cardiff” or “vet Bristol”. Good local SEO can get you fea­tured in both the organic (unpaid) search results and the “map pack” that appears above them. That’s obvi­ously good for sales. So how can you master local SEO?

Well, it differs from non-local (aka “national”) SEO, because for local searches, search engines need to be con­fident of your firm’s loc­ation. Your online repu­tation matters a lot more, too. So whilst good on-site SEO and back­links are still as vital as for normal SEO, cita­tions and reviews are the keys to good local search pos­i­tioning.

Unfor­tu­nately, both cita­tions and reviews have common pit­falls that can easily undermine your rankings.

Citation Consistency for Local SEO

Cita­tions are places that mention your company, even if they don’t provide a link.… Read the rest

5 Top Tips for Designing a Small Business Website

small business website

Planning to launch a new website for your business? There’s a lot to con­sider when designing a small business website. Have you thought about how its design may affect vis­ib­ility on Google or how people per­ceive your business?

Gone are the days where a free Geo­cities or Word­Press tem­plate could do the job for you.

The com­pet­ition is tighter now, with 71% of small busi­nesses already oper­ating a website of their own. Your site has to stand out amidst the sea of com­pet­itors. Get started the right way with these 5 top tips to create a good small business website:

1 .On-Site SEO is a Must

First and foremost, make Search Engine Optim­iz­ation a pri­ority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philo­sophy.… Read the rest

How SEO Helps Your Business Grow

Search engine optim­iz­ation (SEO) is a digital mar­keting strategy that brings vis­itors to web­sites. It helps busi­nesses by increasing website traffic in an organic (unpaid) way. However, it keeps evolving, so it can be hard for stake­holders to keep up with the many updates. That can be frus­trating for those who rely on Google’s traffic to drive sales, so hope­fully the SEO infographic below will help.

SEO is also a huge topic. Factors that affect search pos­i­tioning include the quality of back­links and content, SSL security, page speed, click-through-rate, and more. However, one factor that remains con­stant is the extra value that cus­tomers bring when they find your business via organic search.

Vis­itors from unpaid, organic search are act­ively looking for what you provide.… Read the rest

5 Great Reasons To Start A Business Blog

start a business blog

If you own a local business, you may be won­dering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content con­sist­ently.

On the other hand, you’ve heard that content mar­keting can take your business to the next level.

So, is starting a blog worth it? How could it help your business? Let’s review a few of the best reasons to start a business blog.

1. Drive Website Traffic

The most obvious part of running a business online is that low traffic to your website means low sales. That’s why many business owners spend lots of money each month on PPC ads to boost site traffic.

Here’s the good news: starting a local business blog is a very cost-effective way to increase traffic to your site.… Read the rest

5 Signs You Need A Local SEO Expert

Do you need a local SEO expert?

Most business owners know that SEO is important. An estimated 80 – 90% of con­sumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local cus­tomers though, what you really need is a local SEO expert.

That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include loc­ation inform­ation. Like “yoga Newport” for instance (a key term for this client), or the even more com­pet­itive, “web design Newport”.

Why Local SEO?

For many busi­nesses, local SEO can be more effective than general, or “national” SEO. That’s espe­cially true for SMEs, because lots of us serve spe­cific areas.… Read the rest