Planning to launch a new website for your business? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect visibility on Google or how people perceive your business?
Gone are the days where a free Geocities or WordPress template could do the job for you.
The competition is tighter now, with 71% of small businesses already operating a website of their own. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:
1 .On-Site SEO is a Must
First and foremost, keep Search Engine Optimization a priority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philosophy.… Read the rest
Search engine optimization (SEO) is a digital marketing strategy that brings visitors to websites. It helps businesses by increasing website traffic in an organic (unpaid) way. However, it keeps evolving, so it can be hard for stakeholders to keep up with the many updates. That can be frustrating for those who rely on Google’s traffic to drive sales, so hopefully the SEO infographic below will help.
SEO is also a huge topic. Factors that affect search positioning include the quality of backlinks and content, SSL security, page speed, click-through-rate, and more. However, one factor that remains constant is the extra value that customers bring when they find your business via organic search.
Visitors from unpaid, organic search are actively looking for what you provide.… Read the rest
Search Engine Optimisation can make a big difference to your bottom line, but as I’ve mentioned on my SEO Plans page, it isn’t rocket science. Some of it can be quite technical or labour intensive, but with expert SEO advice, a bit of DIY can make useful progress on the basics.
The trouble is, there are a lot of factors affecting your site’s search positioning, so even expert SEO advice will vary from one site to another. So, you need the right tools to identify which bits need work in your case.
That’s where my new SEO Audit Tool comes in. Think of it as your own automated SEO expert. Give it a page URL to scan, and within a few seconds, you’ll have a nice report showing you what you need to work on.… Read the rest
Most business owners know that SEO is important. An estimated 80 – 90% of consumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local customers though, what you really need is a local SEO expert.
That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include location information. Like “yoga Newport” for instance (a key term for this client), or the even more competitive, “web design Newport”.
Why Local SEO?
For many businesses, local SEO can be more effective than general, or “national” SEO. That’s especially true for SMEs, because lots of us serve specific areas.… Read the rest
In SEO, details matter. In fact, success with Search Engine Optimisation is largely built on two simple things — perseverance and attention to detail. The trick, of course, is to know which SEO details to pay attention to. A recent event reminded me of this, and happens to illustrate a couple of basic principles of SEO, so I thought I’d pass it on.
An Unavoidable Upset
First, a bit of background. As I’m a web designer based in Newport, Wales, you might expect me to get traffic from searches for “web design Newport” — and you’d be right. I like to be on Google’s front page for that search, and often am.
Still, you may also imagine that I’d be competing with web designers from every “Newport” in the world for that phrase, many of whom know a bit about SEO, too.… Read the rest