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Search Engine Optimisation

How SEO Helps Your Business Grow

SEO - search engine optimisationSearch engine optim­iz­ation (SEO) is a digital mar­keting strategy that brings vis­itors to web­sites. It helps busi­nesses by increasing website traffic in an organic (unpaid) way. However, it keeps evolving, so it can be hard for stake­holders to keep up with the many updates. That can be frus­trating for those who rely on Google’s traffic to drive sales, so hope­fully the SEO infographic below will help.

SEO is also a huge topic. Factors that affect search pos­i­tioning include the quality of back­links and content, SSL security, page speed, click-through-rate, and more. However, one factor that remains con­stant is the extra value that cus­tomers bring when they find your business via organic search.

Visitors from unpaid, organic search are act­ively looking for what you provide.… Read the rest 

Expert SEO Advice for Free!

Expert SEO adviceSearch Engine Optimisation can make a big dif­ference to your bottom line, but as I’ve men­tioned on my SEO Plans page, it isn’t rocket science. Some of it can be quite tech­nical or labour intensive, but with expert SEO advice, a bit of DIY can make useful pro­gress on the basics.

The trouble is, there are a lot of factors affecting your site’s search pos­i­tioning, so even expert SEO advice will vary from one site to another. So, you need the right tools to identify which bits need work in your case.

That’s where my new SEO Audit Tool comes in. Think of it as your own auto­mated SEO expert. Give it a page URL to scan, and within a few seconds, you’ll have a nice report showing you what you need to work on.… Read the rest 

5 Great Reasons To Start A Business Blog

start a business blogIf you own a local business, you may be won­dering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content consistently.

On the other hand, you’ve heard that content mar­keting can take your business to the next level.

So, is starting a blog worth it? How could it help your business? Let’s review a few of the best reasons to start a business blog.

1. Drive Website Traffic

The most obvious part of running a business online is that low traffic to your website means low sales. That’s why many business owners spend lots of money each month on PPC ads to boost site traffic.

Here’s the good news: starting a local business blog is a very cost-effective way to increase traffic to your site.… Read the rest 

How Content Marketing Works

Why do mar­keters focus on digital content so much? They all seem to agree that content mar­keting works — but how? What is “content mar­keting” anyway? How does it fit into online mar­keting strategies — and how can you get it working for your business?

Well, the short answer to most of those ques­tions boils down to one long-estab­l­ished fact: content is king. Quality content attracts, con­vinces and con­verts vis­itors into cus­tomers. Weak content does not.

Of course, there’s a lot more to it than that. So, let’s start with what’s so special about digital content?

Why Digital Marketing?

Well, did you know that the UK is the world’s fourth biggest advert­ising market? In 2016, UK firms spent 21.9 billion GBP on advert­ising, and that figure is expected to keep rising.

Read the rest 

5 Signs You Need A Local SEO Expert

Do you need a local SEO expert?Most business owners know that SEO is important. An estimated 80 – 90% of con­sumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local cus­tomers though, what you really need is a local SEO expert.

That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include loc­ation inform­ation. Like “yoga Newport” for instance, or the even more com­pet­itive, “web design Newport”.

Why Local SEO?

For many busi­nesses, local SEO can be more effective than general, or “national” SEO. That’s espe­cially true for SMEs, because lots of us serve spe­cific areas.… Read the rest