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SEO Wales

Top 5 SEO Myths Hurting Small Businesses

Even after over 20 years of search engine optim­isation, several SEO myths seem par­tic­u­larly per­sistent. With so much mis­in­form­ation flying around, it’s no wonder small business owners treat SEO with caution.

It’s one thing to see these myths sur­facing in small business net­working groups. It’s quite another when flaky “SEO spe­cialists” promote them in sales emails.

Yes, I get those emails too. So this article has bee prompted by yet another dodgy “SEO spe­cialist” site review listing fake SEO problems they’d “found”. Whilst real SEO reviews can help, spammers just send out cookie-cutter lists and hope you’ll bite. These can be hard to spot unless you keep up with current SEO best practices.

Asking non-expert friends and col­leagues may feel reas­suring, but unin­formed advice just increases risk.… Read the rest 

Small Business SEO Mistakes

Small business SEO is now more vital than ever. Why? Because with more people working from home, offline advert­ising will struggle to compete with online searches.

Your com­pet­itors know this. That’s why Google Trends shows that searches for SEO in the UK recently (March 2020) peaked higher than at any time in the past five years.

Still, small busi­nesses face special problems when it comes to investing in SEO. This leads to three common mistakes.

Mistake #1: DIY SEO

Small budgets make DIY seem tempting. Yet whilst the basics of SEO can seem simple to learn, they take years to master — and they keep changing.

Besides, the simple parts won’t get you far.… Read the rest 

Mastering Local SEO

Local SEO Review ManagementLocal SEO helps your site to rank for local keywords, like “dentist Cardiff” or “vet Bristol”. Good local SEO can get you fea­tured in both the organic (unpaid) search results and the “map pack” that appears above them. That’s obvi­ously good for sales. So how can you master local SEO?

Well, it differs from non-local (aka “national”) SEO, because for local searches, search engines need to be con­fident of your firm’s loc­ation. Your online repu­tation matters a lot more, too. So whilst good on-site SEO and back­links are still as vital as for normal SEO, cita­tions and reviews are the keys to good local search positioning.

Unfortunately, both cita­tions and reviews have common pit­falls that can easily undermine your rankings.

Citation Consistency for Local SEO

Citations are places that mention your company, even if they don’t provide a link.… Read the rest 

5 Top Tips for Designing a Small Business Website

Small business website - start small, think bigPlanning to launch a new website for your business? There’s a lot to con­sider when designing a small business website. Have you thought about how its design may affect vis­ib­ility on Google or how people per­ceive your business?

Gone are the days where a free Geocities or WordPress tem­plate could do the job for you.

The com­pet­ition is tighter now, with 71% of small busi­nesses already oper­ating a website of their own. Your site has to stand out amidst the sea of com­pet­itors. Get started the right way with these 5 top tips to create a good small business website:

1 On-Site SEO is a Must

First and foremost, make Search Engine Optimization a pri­ority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philo­sophy.… Read the rest 

How SEO Helps Your Business Grow

SEO - search engine optimisationSearch engine optim­iz­ation (SEO) is a digital mar­keting strategy that brings vis­itors to web­sites. It helps busi­nesses by increasing website traffic in an organic (unpaid) way. However, it keeps evolving, so it can be hard for stake­holders to keep up with the many updates. That can be frus­trating for those who rely on Google’s traffic to drive sales, so hope­fully the SEO infographic below will help.

SEO is also a huge topic. Factors that affect search pos­i­tioning include the quality of back­links and content, SSL security, page speed, click-through-rate, and more. However, one factor that remains con­stant is the extra value that cus­tomers bring when they find your business via organic search.

Visitors from unpaid, organic search are act­ively looking for what you provide.… Read the rest