Local SEO helps your site to rank for local keywords, like “dentist Cardiff” or “vet Bristol”. Good local SEO can get you featured in both the organic (unpaid) search results and the “map pack” that appears above them. That’s obviously good for sales. So how can you master local SEO?
Well, it differs from non-local (aka “national”) SEO, because for local searches, search engines need to be confident of your firm’s location. Your online reputation matters a lot more, too. So whilst good on-site SEO and backlinks are still as vital as for normal SEO, citations and reviews are the keys to good local search positioning.
Unfortunately, both citations and reviews have common pitfalls that can easily undermine your rankings.
Citation Consistency for Local SEO
Citations are places that mention your company, even if they don’t provide a link.… Read the rest “How To Master Local SEO”
Planning to launch a new 
If you own a local business, you may be wondering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content consistently.
Search Engine Optimisation (SEO) is vital for the success of small firms on the web. That has been an established fact of business life for years. There’s no point having a wonderful website if no-one can actually find it. 
In SEO, details matter. In fact, success with Search Engine Optimisation is largely built on two simple things — perseverance and attention to detail. The trick, of course, is to know which SEO details to pay attention to. A recent event reminded me of this, and happens to illustrate a couple of basic principles of SEO, so I thought I’d pass it on.