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Small Business Marketing

How To Start A Small Business Website: The Essentials

If you have a small business, or are thinking of starting one, you need a website. There’s a lot to con­sider though — and many small busi­nesses fail because they’ve over­looked one or more of the essen­tials. So here’s how to start a small business website.

Ready? Let’s begin!

What Every Small Business Needs

First, there are a few things every business needs. Hopefully you’ve con­sidered these already, but let’s cover them briefly, just in case.

A Good Offer And A Realistic Target Market

The key words here are “good”, “real­istic” and “target”.

Startups often hope to sell some­thing they like to “everyone”. That rarely works — espe­cially if no-one else sells any­thing similar. If there’s no com­pet­ition, the market may not exist, or may not be sus­tainable. It’s easier to sell an improvement on competitor’s offers than some­thing entirely new.… Read the rest 

Small Business Coronavirus Lockdown Help

Wales is entering another COVID-19 lockdown (as of October 23rd). Folks found this post helpful back in March, so I’m updating it with some new offers.

As small business owners in these dif­ficult times, we need to remember:

  • Adaptability is the small business advantage.
  • Negativity under­mines cre­ativity and planning.
  • Our fam­ilies and teams need to see con­fidence, not fear.
  • Stress under­mines the immune system. Breathe, and calm.
  • Mutual support, determ­in­ation and flex­ib­ility will win.
  • No entre­preneur sur­vives without being able to see hope in adversity. Silver linings may be a razor’s edge at times, but that’s where we find the silver.

Business Reality Check

Choose opportunityMany UK firms pan­icked at the first lockdown, fretting about remote working and scaling back on expenses.… Read the rest 

Want A Free Small Business Marketing Tool?

So Newport is back in lockdown, and Cardiff and Bristol may soon follow. Whatever happens, with everyone now online, this autumn’s mar­keting season will be more com­pet­itive than ever, and there’s no time to waste in getting started. So this seems a good time to mention that I offer a FREE social media dash­board to save tons of time with your social media marketing.

Social media mar­keting doesn’t get any easier. This dash­board helps you to create, schedule and re-use posts across the main social media channels, with a simple cal­endar interface. Just create a few days’ worth of posts whenever you have time, and set them for when your audience are online.… Read the rest 

Why Cheap Web Designers Often Disappear

Cheap web designer disappearingSo here’s some­thing I left out of my “Why Website Prices Vary” post because it can be a touchy subject. So first, let me say that most web designers I know are superb, tal­ented people who only want to help. That said, the exper­i­enced ones are rarely cheap web designers.

Still, I have just spoken to yet another dis­tressed small business owner. His cheap web designer had left him in the lurch with a broken website and no access to fix it.

Other business owners had told him this was “typical” of “flaky” designers. They all just assumed the worst of our entire industry. Even web designers rarely discuss it, just pointing out that you get what you pay for. Still, it is pre­dictable and avoidable.… Read the rest 

Why Do Website Prices Vary So Much?

Small busi­nesses often want simple, affordable web design packages. That’s fine, we can do that — but then some call pro­fes­sional web design “expensive” and “over­com­plicated”. So why do website prices vary so much?

Because web design can mean several very dif­ferent things.

Business web­sites serve a wide range of pur­poses. Some of those pur­poses are common, others less so. So there are at least three levels of web design to consider.

Affordable Web Design Packages

Common require­ments can some­times be stand­ardised, and pro­cesses stream­lined, to keep costs down. However, flex­ib­ility creates com­plexity, so in practice, “stream­lining pro­cesses” always means “restricting choices”.

For some people, and some pur­poses, that makes little dif­ference — and cash flow is often a bigger concern for small busi­nesses.… Read the rest