Social media is a vital marketing tool for small businesses because entry fees are low, and the potential reach is high. Many articles focus on how social media helps small businesses grow by increasing brand awareness.
That’s all very well, but how can social media drive sales?
Well, social ads are an obvious answer — but thankfully, not the only answer.
Planning to launch a new website for your business? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect visibility on Google or how people perceive your business?
Gone are the days where a free Geocities or WordPress template could do the job for you.
The competition is tighter now, with 71% of small businesses already operating a website of their own. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:
1 .On-Site SEO is a Must
First and foremost, make Search Engine Optimization a priority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philosophy.… Read the rest
Most business owners know that SEO is important. An estimated 80 – 90% of consumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local customers though, what you really need is a local SEO expert.
That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include location information. Like “yoga Newport” for instance (a key term for this client), or the even more competitive, “web design Newport”.
Why Local SEO?
For many businesses, local SEO can be more effective than general, or “national” SEO. That’s especially true for SMEs, because lots of us serve specific areas.… Read the rest