Small Business Marketing

Why Cheap Web Designers Often Disappear

by | Sep 1, 2024 | , ,

Cheap web designer disappearingEveryone loves cheap web design — until they learn that it takes far more than low prices and fancy graphics to build a business website that works. That can be a hard lesson about cheap web design risks, but it often gets worse. Because cheap web designers often disappear.

This can be a touchy subject though, so let’s be clear: most experienced web designers I know are talented people who only want to help. That said, experienced web designers are rarely cheap web designers.

Still, I have just spoken to yet another distressed small business owner. His cheap web designer had left him in the lurch with a broken website and no access to fix it.

Other business owners had told him this was “typical” of “flaky” designers.… Read the rest

How To Boost Your Business With Easy Reviews [Video]

by | Jun 24, 2024 | , ,

Video Transcript: How To Boost Your Business With Easy Reviews

Have you ever wondered how you can turbocharge sales and search positioning for your small business? The answer is simple — by getting more online reviews!

Reviews have become more crucial than ever. They influence over 90% of online sales by increasing credibility with customers and search engines alike. Yet, reaping the benefits of these golden nuggets of social proof can be a tricky and time consuming task.

Enter the Easy Reviews system by Netcentrics.co.uk.

This comprehensive solution is designed to simplify and automate the process of collecting and showcasing customer reviews and video testimonials. The Easy Reviews system can integrate with any popular review platform, including Google, Facebook, and Yelp, to reach a wide variety of audiences.

… Read the rest

Why Small Businesses Need Video Marketing [Video]

by | Jun 7, 2024 | , ,

Video Transcript: Why Small Businesses Need Video Marketing

Have you ever wondered why some small businesses seem to skyrocket while others struggle to get off the ground? Could it be that the secret lies not in the product or service they provide, but in the way they choose to market it?

In the world of business, traditional marketing methods have long been the go to strategy. From print ads in newspapers and magazines to billboards and direct mail, these methods have reliably attracted customers for decades. However, as we move deeper into the digital age, these methods are becoming less effective in capturing the attention of potential customers.

Now imagine a marketing method that not only captures attention, but also engages, educates, and entertains all at the same time.

… Read the rest

How A Google Business Profile Helps Local SEO

by | May 1, 2024 | , ,

Google Business Profile was Google My Business

Google Business Profile was Google My Business

Google Business Profile (GBP) — previously known as Google My Business (GMB) — is becoming more and more essential for small businesses hoping to thrive locally. Are you a local business keen to get more website visits from customers in your area? Then claiming and optimising your Google Business Profile (GBP) will let you:

  • List your business location or service area on Google Maps and local search results
  • Display key information in local searches like opening/closing times and contact details
  • Boost your local search rankings to reach potential customers searching for related services or products in your area

Getting Started With Google Business Profiles

Even if you’ve never set up your own GBP listing before, Google may have already created one for you to claim.… Read the rest

How To Unlock The Power Of Video Testimonials

by | Jan 12, 2024 |

Unlocking the power of video testimonials can be this easy

Unlocking the power of video testimonials can be this easy with my Easy Reviews system

Get Easy Reviews

Running a small business isn’t always a walk in the park. You juggle multiple roles, compete with larger players, and aim to build a loyal customer base. One strategy that can make a significant difference is leveraging video testimonials. So let’s dive into why video testimonials are powerful tools for your business and how you can effectively incorporate them.

Why Video Testimonials Matter

You might be wondering: why video? Why not stick to traditional text reviews? The answer lies in the engaging and authentic nature of video content.

Enhanced Trust and Credibility

When potential customers watch someone they can relate to share a positive experience with your product or service, it builds instant trust.… Read the rest

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