Small Business Marketing

6 Common Types Of Small Business Video Content

by | Nov 17, 2022 | , ,

Creating small business video content can be easier than you think

Small business video content has become an essential tool for UK SMEs aiming to boost their online presence and engage with customers effectively. With advances in technology, working and shopping habits have changed. So more consumers than ever now prefer to learn about products and services through short-form videos than through more traditional content types.

Still, among the many video formats available, certain types stand out for their distinct advantages. So let’s explore the benefits of some of the most common video content types small businesses use.

Popular Small Business Video Types

1. Explainer Videos

Effective Communication and Engagement: Explainer videos simplify complex information into easily digestible content, making it more accessible to a broader audience. They efficiently convey the unique value propositions of products or services through engaging visuals and concise storytelling.… Read the rest “6 Common Types Of Small Business Video Content”

Why Small Businesses Need Professional Websites

by | Jun 15, 2022 | ,

Professional websites are marketing vehicles

Professional websites are marketing vehicles

Professional websites can seem like big investments to small business owners. Online marketing is such a huge topic that it can be hard to work out where to begin.

So why do small businesses need professionally designed websites? Why do their competitors invest thousands in professional web design? Here’s an analogy that may help.

Professional Websites Are Marketing Vehicles

Your website is your main marketing vehicle in the non-stop race for sales. To extend that analogy, hosting is the garage you rent for it, and your domain is the address of that garage. Site visitors are passengers that you pick up briefly, and some of them convert into customers.

However, your vehicle won’t get far without regular maintenance (support and updates) and good driving (active marketing).… Read the rest “Why Small Businesses Need Professional Websites”

Small Business Coronavirus Lockdown Help

by | Oct 22, 2020 |

Coronavirus lockdown help

Don’t fret — act!

Get in touch today!

Wales is entering another COVID-19 lockdown (as of October 23rd). Folks found this post helpful back in March, so I’m updating it with some new offers.

As small business owners in these difficult times, we need to remember:

  • Adaptability is the small business advantage.
  • Negativity undermines creativity and planning.
  • Our families and teams need to see confidence, not fear.
  • Stress undermines the immune system. Breathe, and calm.
  • Mutual support, determination and flexibility will win.
  • No entrepreneur survives without being able to see hope in adversity. Silver linings may be a razor’s edge at times, but that’s where we find the silver.

Business Reality Check

Choose opportunityMany UK firms panicked at the first lockdown, fretting about remote working and scaling back on expenses.… Read the rest “Small Business Coronavirus Lockdown Help”

Why Do Website Prices Vary So Much?

by | May 24, 2020 | , ,

Websites vary so website prices vary

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Small businesses often want simple, affordable web design packages. That’s fine, we can do that — but then some call professional web design “expensive” and “overcomplicated”. So why do website prices vary so much?

Because web design can mean several very different things.

Business websites serve a wide range of purposes. Some of those purposes are common, others less so. So there are at least three levels of web design to consider.

Affordable Web Design Packages

Common requirements can sometimes be standardised, and processes streamlined, to keep costs down. However, flexibility creates complexity, so in practice, “streamlining processes” always means “restricting choices”.

For some people, and some purposes, that makes little difference — and cash flow is often a bigger concern for small businesses.… Read the rest “Why Do Website Prices Vary So Much?”

Ten Common Website Design Mistakes

by | May 1, 2020 | ,

Web design is like cooking — it may look easy, but it’s easy to get wrong. No microwave can make you a chef. Similarly, DIY website builders let you make costly mistakes. So Base22 kindly provided this infographic of ten common website design mistakes, and I’ve added a few more points below.

Ten Common Website Design Mistakes

Whilst DIY web design often makes these mistakes, so do inexperienced web designers. That’s why experienced professional web design is a better business investment, even in affordable web design packages.

Poor User Experience

Whilst user experience is also affected by most of the points below, visual design plays a big part too. It’s not just a matter of making things look pretty, either.… Read the rest “Ten Common Website Design Mistakes”

Small Business SEO Mistakes

by | Mar 16, 2020 |

Small business SEO - Google Trends SEO searches 2015 to 2020

UK SEO searches 2015-20
Latest version

Skip to the solution:

Cost-effective small business SEO

Small business SEO is now more vital than ever. Why? Because with more people working from home, offline advertising will struggle to compete with online searches.

Your competitors know this. That’s why Google Trends shows that searches for SEO in the UK recently (March 2020) peaked higher than at any time in the past five years.

Still, small businesses face special problems when it comes to investing in SEO. This leads to three common mistakes.

Mistake #1: DIY SEO

Small budgets make DIY seem tempting. Yet whilst the basics of SEO can seem simple to learn, they take years to master — and they keep changing.

Besides, the simple parts won’t get you far.… Read the rest “Small Business SEO Mistakes”

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Since 2005, I’ve helped small firms grow online through cost-effective:

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