Small Business Marketing

5 Top Online Marketing Tips

These days, having a strong online presence is no longer optional for small businesses — it’s a necessity. Popular online marketing strategies can help you reach a wider audience, engage with your customers, and ultimately grow your business in ways that traditional marketing can’t match.

With that in mind, here are a few tips to consider when planning online marketing for your business:

1. Plan Your Online Marketing Strategically

As marketing is everything that leads to sales, it generally takes longer to develop. So marketing strategies need to go beyond day-to-day sales tactics. That means:

  • Identifying your target audience
  • Choosing the right channels and tactics
  • Consistently tracking and analyzing your results
  • Being patient

Beware this common catch: sales rely on traffic and trust, but building those takes time.

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How to Boost Your Business With Easy Reviews [Video]

Video Transcript: How to Boost Your Business With Easy Reviews

Have you ever wondered how you can turbocharge sales and search positioning for your small business?

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Why Small Businesses Need Video Marketing [Video]

Video Transcript: Why Small Businesses Need Video Marketing

Have you ever wondered why some small businesses seem to skyrocket while others struggle to get off the ground? Could it be that the secret lies not in the product or service they provide, but in the way they choose to market it?

In the world of business, traditional marketing methods have long been the go to strategy. From print ads in newspapers and magazines to billboards and direct mail, these methods have reliably attracted customers for decades. However, as we move deeper into the digital age, these methods are becoming less effective in capturing the attention of potential customers.

Now imagine a marketing method that not only captures attention, but also engages, educates, and entertains all at the same time.

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How to Use Content Marketing Strategies to Boost Your Business

Wondering how to effectively use content marketing strategies for your small business website? Let’s explore some practical strategies that can help you attract visitors, engage your audience, and measure success.

How to Develop a Content Marketing Strategy

The cornerstone of any effective content marketing effort is a robust strategy. This starts with clearly defining your goals — is it increasing brand awareness, generating leads, or perhaps nurturing customer loyalty? You’re not just firing content into the void; everything should align with these specific goals.

Next, thoroughly understand your target audience. Your ideal customers are your guide in this process. You’ll need comprehensive insights into who they are, what problems they’re facing, and how your business can address those issues.… Read the rest “How to Use Content Marketing Strategies to Boost Your Business”

How a Google Business Profile Helps Local SEO

Google Business Profile (GBP) — previously known as Google My Business (GMB) — is becoming more and more essential for small businesses hoping to thrive locally. Are you a local business keen to get more website visits from customers in your area? Then claiming and optimising your Google Business Profile (GBP) will let you:

  • List your business location or service area on Google Maps and local search results
  • Display key information in local searches like opening/closing times and contact details
  • Boost your local search rankings to reach potential customers searching for related services or products in your area

Get Started With Google Business Profiles

Even if you’ve never set up your own GBP listing before, Google may have already created one for you to claim.… Read the rest “How a Google Business Profile Helps Local SEO”

Small Business Email Marketing 101

Promoting your small business can often feel challenging, with a host of strategies all claiming to be the most effective. In truth, most of these strategies work better for specific business models than for others. Despite that, small business email marketing stands out as one of the most popular, reliable and lucrative ways of building a business.

The catch is that, for those same reasons, spammers have abused email marketing. That has made it more complex and more regulated than many new small business owners suspect. Still, it remains well worth the effort for most businesses.

Why Small Business Email Marketing?

Email marketing offers several benefits to small businesses, not least of which is its high return on investment (ROI), which averages around £36 for every £1 spent.… Read the rest “Small Business Email Marketing 101”