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Small Business Risks

Is Your Small Business A Zombie?

Zombie busi­nesses are out there, and whilst they aren’t exactly coming to eat your brains, it takes brains to avoid sharing their fate. Your small business may even already be a zombie business — or slowly becoming one, without you even knowing it! If that doesn’t sound healthy, that’s because it isn’t.

What Is A Zombie Business?

A zombie company is a business entity that barely manages to stay oper­a­tional. It may earn just enough to keep running or may rely heavily on lenders to stay afloat, but isn’t earning enough to pay for its own growth, or to reduce its debts. That often puts it just one unlucky event away from col­lapse — making it a high-risk pro­pos­ition for investors.

To be fair, most busi­nesses start like that.… Read the rest 

How Procrastination Kills Projects

I was going to write about how pro­cras­tin­ation kills pro­jects seven months ago. That article wasn’t going to be so personal.

Then life got in the way. As it always will, if you let it. So what happened?

Out of the blue, my partner of over 25 years got a dia­gnosis so ter­ri­fying that we had an emer­gency wedding. “Emergency” as in, we woke up that morning not knowing we’d be married by teatime.

Eternal thanks to the Newport Registry Office, the Royal Gwent Hospital, and the Velindre Cancer Centre in Cardiff for facil­it­ating that. Even more so for making her con­dition more man­ageable for now.

Yeah, writing a blog post pales into insig­ni­ficance in the face of that, doesn’t it?… Read the rest 

Why Cheap Web Designers Often Disappear

Cheap web designer disappearingEveryone loves cheap web design — until they learn that it takes far more than low prices and fancy graphics to build a business website that works. That can be a hard lesson about cheap web design risks, but it often gets worse. Because cheap web designers often disappear.

This can be a touchy subject though, so let’s be clear: most exper­i­enced web designers I know are tal­ented people who only want to help. That said, exper­i­enced web designers are rarely cheap web designers.

Still, I have just spoken to yet another dis­tressed small business owner. His cheap web designer had left him in the lurch with a broken website and no access to fix it.

Other business owners had told him this was “typical” of “flaky” designers.… Read the rest 

Small Business Web Design — Common Startup Mistakes

Effective small business web design is now critical to almost every small business. In fact, until you have your own business website, most potential cus­tomers won’t see you as a credible business at all.

Why is that? What makes a business website so special?

Why Small Business Web Design Matters

A website is nor­mally the primary mar­keting vehicle for your business. It isn’t just a shop window. It’s an inter­na­tional trav­elling sales team, with the ability to sell 24/7/365 to cus­tomers in their own homes in the moments when they are most inter­ested in buying.

Think about what it would cost to achieve that cov­erage with a team of sales people. That’s the value a website provides. So that’s why even estab­lished high-street shops often struggle to compete without an effective online presence.… Read the rest 

Automatic WordPress Updates — The Pitfalls

WordPress updates and website maintenanceHere’s a great example of why auto­mating updates in WordPress is only smart for non-business web­sites. As I write this, one of the WP plugins pub­lished by Facebook just released an update with invalid code.

Not just a bug — code so wrong that it crashes sites. Code that wouldn’t have passed basic testing.

I’m sure “Facebook for WooCommerce” will be fixed promptly. However, over 900,000 online shops use it. If they were all running auto­matic updates, almost a million shops would be offline right now.

Other WordPress Update Problems

This comes on top of the GADWP fiasco earlier this year, too. In that, ExactMetrics changed the nature of their popular plugin without warning, through an “update”.

Version 6 of the “Google Analytics Dashboard for WP” plugin was “redesigned from the ground up”.… Read the rest